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Milk Makeup
milkmakeup.com ↗
BF2025
All brands on Black Friday

What did Milk Makeup do on Black Friday?

On November 28, 2025, Milk Makeup ran up to 50% off sitewide, via "Discount." Independently captured from milkmakeup.com — not aggregator copy.

The offer on the day

MILKMAKEUP.COM

Homepage · captured Nov 30, 2025

35% off Prime + Set and 30% off your entire purchase. Get up to 50% off select items

50%

Depth on the day

Depth on the day

50%

▲ +32.7 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
35% off Prime + Set and 30% off your entire purchase. Get up to 50% off select items
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

1 channels

What Milk Makeup ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Milk Makeup homepage updates

Milk Makeup homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Milk Makeup's competitive set

Benchmark on the same fields

Milk Makeup’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Milk MakeupMilk Makeup
17%
25%
3
This page
GlossierGlossierglossier.com
98
Open profile →
Kosas CosmeticsKosas Cosmeticskosas.com
96
Open profile →
SaieSaiesaiehello.com
94
Open profile →
Tower 28 BeautyTower 28 Beautytower28beauty.com
92
Open profile →
ILIA BeautyILIA Beautyiliabeauty.com
90
Open profile →
Rare BeautyRare Beautyrarebeauty.com
89
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Milk Makeup on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Milk Makeup.

YearHeadline offerDepth
202535% off Prime + Set and 30% off your entire purchase. Get up to 50% off select items50%

What teams ask about Black Friday 2025

Answered from our data
Does Milk Makeup offer Black Friday discounts?
Yes — on November 28, 2025, Milk Makeup ran 35% off Prime + Set and 30% off your entire purchase. Get up to 50% off select items.
How deep was Milk Makeup's Black Friday discount?
Milk Makeup's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Milk Makeup use for Black Friday?
Milk Makeup ran Black Friday 2025 as "Discount."
Was Milk Makeup's Black Friday discount sitewide or limited to select items?
Milk Makeup's Black Friday 2025 discount was sitewide.
Is Milk Makeup's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Milk Makeup use for Black Friday?
Milk Makeup's Black Friday 2025 offer was eligible on: online, app, in-store.