ILIA Beauty’s marketing, tracked daily.
The latest creative ILIA Beauty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 12, 2026
Email
One, two, free
Aug 12, 2026
Paid media
MetaAug 12, 2026
Social
PinterestHow to apply eyeliner for a smudge-proof look: use ILIA's Thru Line Waterproof Eyeliner in 3 ways — line and define with the sharpened tip, smudge and soften with a brush, or wing it with an angled brush technique. Ophthalmologist-tested, waterproof, and blendable for up to 24 hours, in 10 shimmer and matte shades.
Aug 12, 2026
What we track on ILIA Beauty
ShopVision captures the public marketing we see from ILIA Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does ILIA Beauty use?
All channelsPaid media is ILIA Beauty's most-used channel. Jump to a channel below, or read straight down.
ILIA Beauty homepage updates
87 capturedILIA Beauty on email
80 capturedOne, two, free
Aug 12, 2026
Do you line, smudge, or wing it?
Aug 10, 2026
NEW Thru Line Eye Essentials set
Aug 8, 2026
NEW The Art of the Eye Trio
Aug 6, 2026
Unlock your summer glow
Aug 5, 2026
Clean Beauty 101
Aug 4, 2026
Painter Rory Gevis has stories to tell
Aug 3, 2026
How does coffee factor into our new eyeliner?
Aug 1, 2026
What makes it waterproof?
Jul 30, 2026
NEW Thru Line Waterproof Eyeliner
Jul 28, 2026
Look who we ran into
Jul 27, 2026
It’s Over(glaze) tonight
Jul 26, 2026
ILIA Beauty on paid media
400 captured
Promotional history, record by record
371 records · latest 5 shown366 more offers sit before Aug 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
ILIA Beauty's competitive set
Benchmark on the same fieldsILIA Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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ILIA Beauty on social
156 capturedHow to apply eyeliner for a smudge-proof look: use ILIA's Thru Line Waterproof Eyeliner in 3 ways — line and define with the sharpened tip, smudge and soften with a brush, or wing it with an angled brush technique. Ophthalmologist-tested, waterproof, and blendable for up to 24 hours, in 10 shimmer and matte shades.
Aug 12, 2026 · Pinterest
Meet Overglaze Hydrating Lip Gloss — a hydrating lip gloss with a plush, gel-like texture and dimensional shine. Formulated for 24-hour hydration, it leaves lips smoother and plumper long after you take it off. No stickiness, no feathering. 12 buildable shades to choose from. Pin this for your next beauty haul.
Aug 11, 2026 · Pinterest
An artist is only as good as their tools. Meet the Angled Line + Smudge Brush and the Precision Dual Sharpener—two new tools to keep your looks as sharp or diffused as you want them to be. 〰️ Angled Line + Smudge Brush—a dual-ended eye brush designed for precise liner application + seamless blending. 〰️ Precision Dual Sharpener—custom-designed for Thru Line Waterproof Eyeliner and Lip Sketch Hydrating Crayon. Shop the eye toolkit at ILIABeauty.com.
Aug 10, 2026 · Instagram
The makeup mantra for a mum of two? “Minimal effort, maximum impact.” @thandimaq uses the new Art of the Eye Trio to give the illusion of eight hours of uninterrupted sleep. Tag a mum who loves an effortless eye look.
Aug 9, 2026 · Facebook
When 〰️ comes in 10 art-inspired shades. Which Thru Line shade is speaking to you?
Aug 8, 2026 · Facebook
Blue eyes? @emzstoner shares the long-wear eye routine tailored to her eye color: Eye Stylus Shadow Stick in Jubilee, Thru Line Waterproof Eyeliner in Flourish + Gesture, and Limitless Lash Mascara in Before Dawn.
Aug 7, 2026 · Instagram
NONI CYNGOR 's eye color: brown. Her Thru Line Waterproof Eyeliner shade: Dash—a rich indigo blue. Her reaction: “Soooo pretty. This just glided right on.”
Aug 6, 2026 · Facebook
Your eye color, enhanced. Discover curated shade pairings that make every look a work of art. Which palette is your favorite?
Aug 5, 2026 · Facebook
Drawing on all that makes you unique. What’s your thru line?
Aug 4, 2026 · Facebook
Makeup is a medium. To celebrate new Thru Line Waterproof Eyeliner, we tapped a few artists to share the thru lines that connect their beauty rituals with their artistic practices. THE PAINTER. Meet Rory Gevis, a native New Yorker with a penchant for the fantastical + abstract. “I love the name Thru Line. It’s so in sync with what I do, which is create lines that become stories,” says Rory, “I always start my work with a line, and I love this as a tool to continue telling that story.” 〰️ Rory Gevis wears Thru Line in Serif + Graphite and Limitless Lash Mascara in After Midnight.
Aug 3, 2026 · Facebook
A window into three artists’ studios, feat. Rory Gevis , Kelsey Lu , and KARO KORU . Stay tuned.
Aug 2, 2026 · Facebook
What do coffee beans have to do with new Thru Line Waterproof Eyeliner? Its sharpenable pencil barrel is made in part from coffee chaff (aka the papery husk of the coffee bean). As beans heat up and expand during the roasting process, this delicate outer layer naturally detaches and flakes off. It’s an innovative material that repurposes would-be waste from the coffee industry.
Aug 1, 2026 · Facebook