Rare Beauty’s marketing, tracked daily.
The latest creative Rare Beauty puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Rare Beauty
ShopVision captures the public marketing we see from Rare Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Rare Beauty use?
All channelsPaid media is Rare Beauty's most-used channel. Jump to a channel below, or read straight down.
Rare Beauty homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Rare Beauty on email
54 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 5%· vs prior 30d

Something Rare is coming ✨
Sep 10, 2026

👀 A first look at our holiday collection
Sep 8, 2026

FINAL CALL | 20% sitewide 💫
Sep 4, 2026

Your faves for 20% less ❤️
Sep 3, 2026

20% off sitewide starts NOW 📣
Sep 2, 2026

TOMORROW: 20% off Friends & Family 🛍️
Sep 1, 2026

GET READY: 20% off Friends & Family Sale
Aug 31, 2026

Still thinking it over? Take 10% off your next $30+ USD order
Aug 28, 2026

Our treat 💖 10% off your $30+ USD order
Aug 27, 2026

Still interested? Come back 💕
Aug 26, 2026

NEW | Soft Pinch Must-Haves Set
Aug 25, 2026

A closer look at NEW Rare Beginnings Eau de Parfum
Aug 19, 2026
Rare Beauty on paid media
376 capturedCadence
~32/ wk
Last 30 days
135
Top platform
Rare Beauty on sms
12 capturedCadence
~0.2/ wk
Last 30 days
1
▼ 83%· vs prior 30d
Rare Beauty's competitive set
Benchmark on the same fieldsRare Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Rare Beauty on social
197 capturedCadence
~15/ wk
Last 30 days
66
Top platform
TikTok
Slow mornings 🎀🩷🍵🌸🫧 Hope Faves 4 Piece Set arrives 9/13 @sephora, @ultabeauty, & rarebeauty.com
Sep 10, 2026 · Instagram
Three NEW little somethings that say, “this is so you.” 💌 Headed to @ultabeauty! - Hope Faves 4 Piece Set- Bestselling Faves 4 Piece Set- Luminous Faves Lip Duo Available September 13, online only at @ultabeauty and rarebeauty.com.
Sep 9, 2026 · Instagram
You know them. We know what to gift them. Eight NEW sets are coming your way, with something for everyone you love, including a few ✨set-exclusives✨ worth getting excited about. Introducing: Hope Faves 4 Piece Set Violet Faves Mini Cheek & Lip Trio Bestselling Faves 4 Piece Set Rare Fragrance Faves Eau de Parfum Duo Mauve Faves Lip Duo Classic Faves Fragrance & Blush Duo Luminous Faves Lip Duo Arriving September 13 at rarebeauty.com. + Festive Faves Liquid Blush Mini coming soon only @sephora global.
Sep 8, 2026 · Instagram
Complexion Classroom is in session 📚 @rays_beauty__ teaches us how to find your True to Myself Natural Matte Foundation shade. She wears Shade 12 Light Warm. 48 shades available at @ultabeauty, @sephora, @spacenk, @blushbar & rarebeauty.com.
Sep 7, 2026 · Instagram
Brows locked in. Crunchiness locked out. 🔒 Shape, lift, and hold with Brow Harmony Flexible Lifting Gel in Tinted or Clear.
Sep 6, 2026 · Instagram
Blush with radiance. ✨ Today, September 5, enjoy 50% off all shades of Soft Pinch Luminous Powder Blush, in store and online only at @ultabeauty 📹: @awuoi_matiop (she/her)
Sep 5, 2026 · Instagram
Un poquito de glam y mucho amor con solo cuatro esenciales: Positive Light Under Eye Brightener in Light Medium Positive light Silky Touch Highlighter in Reveal Brow Harmony Flexible Lifting and Laminating Eyebrow Gel Always an Optimist -in-1 Mist. __ Compra estos productos y más con un 20% de descuento durante Friends & Family Sale. Además, recibe un regalo GRATIS con una compra de $75 o más. Solo en rarebeauty.com. Hasta agotar existencias. No se requiere código.
Sep 4, 2026 · Instagram
6 years of Rare Beauty and so much worth celebrating. 🥹🎉 What started six years ago has grown into more than we could’ve imagined, all because of this incredible community. Thank you for being here, growing with us, and making every year more meaningful. ❤️ #rarebeauty #piñata #softpinch
Sep 3, 2026 · Tiktok
20% OFF OUR TIKTOK SHOP SEPTEMBER 2 - 5 (!!!!) *exlcusions apply #rarebeauty #rarebeautysale
Sep 2, 2026 · Tiktok
new beginnings come in all forms...even the start of a new month🍐✨ #rarebeauty #rarebeginningseaudeparfum
Sep 1, 2026 · Tiktok
So nice, @Selena Gomez did it twice. ✌️
Aug 31, 2026 · Tiktok
monthly digital detox starts nowwwww Here’s to a weekend of slower mornings, being more present, and a little less screen time. Hope you’ll join us. See you Monday!
Aug 29, 2026 · Pinterest