Rare Beauty’s marketing, tracked daily.
The latest creative Rare Beauty puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Rare Beauty
ShopVision captures the public marketing we see from Rare Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Rare Beauty use?
All channelsPaid media is Rare Beauty's most-used channel. Jump to a channel below, or read straight down.
Rare Beauty homepage updates
86 capturedRare Beauty on email
48 captured
NEW Rare Beginnings Eau de Parfum is here!
Aug 8, 2026

JUST IN: NEW Rare Beginnings Eau de Parfum
Aug 7, 2026

TOMORROW: NEW Rare Beginnings Eau de Parfum
Aug 6, 2026

Meet our bestsellers
Aug 4, 2026

The new beginning you’ve been waiting for 🤍
Aug 3, 2026

Beauty that makes a difference ✨
Aug 2, 2026

New beginnings loading…
Aug 1, 2026

LAST CHANCE | 30% off for National Lipstick Day
Jul 30, 2026

Happy National Lipstick Day! 💄
Jul 29, 2026

IT’S COMING: NEW Rare Beginnings Eau de Parfum
Jul 27, 2026

A new beginning awaits ✨ Coming 8/7
Jul 26, 2026

NEW makeup bag must haves 💋
Jul 25, 2026
Rare Beauty on paid media
399 capturedRare Beauty on sms
11 capturedPromotional history, record by record
830 records · latest 5 shown825 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Rare Beauty's competitive set
Benchmark on the same fieldsRare Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Rare Beauty on social
138 capturedWhy chose one, when you can have both? Rare 🤎 and Rare Beginnings 💚 available now @sephora. #rarebeauty#rarebeautyparfum #rarebeginnings
Aug 9, 2026 · Tiktok
Rare Beginnings acaba de caer - literalmente Compra ahora en tiendas y en línea exclusivamente en @sephora, @sephoracanada, Sephora @Kohl’s y rarebeauty.com #rarebeauty #selenagomez #rarebeautyperfume @Selena Gomez
Aug 8, 2026 · Tiktok
NEW Rare Beginnings Eau de Parfum and a look to match (!!) ✨ Full look breakdown of Founder @selenagomez’s glowing #rareroutine by @hungvanngo: COMPLEXION Positive Light Liquid Luminizer in Mesmerize True to Myself Natural Matte Longwear Foundation in 8 Positive Light Undereye Brightener in Light True to Myself Tinted Pressed Finishing Powder in Opal Always an Optimist 4-in-1 mist CHEEK Warm Wishes Effortless Bronzer Stick in On the Horizon Soft Pinch Liquid Blush in Hope Positive Light Silky Touch Highlighter in Mesmerize BROWS Brow Harmony Flexible Lifting Gel in Clear Brow Harmony Precision Brow Pencil in Cool Brown EYES Essential Neutrals Eyeshadow Palette using Caramel Creme + Finest Fizz Perfect Strokes Longwear Gel Eyeliner in Brown Perfect Strokes Universal Volumizing Mascara in Black LIPS Positive Light Luminizing Lip Gloss in Dazzle Kind Words Lip Liner in Worthy Shop Rare Beginnings Eau de Parfum today, exclusively @sephora, @sephoracanada, Sephora @kohls, @sephorauk, and rarebeauty.com.
Aug 7, 2026 · Instagram
Experience the world of Rare Beginnings🤍 📍 1 Allée de la Liberté Charles de Gaulle, 06400 Cannes, France 🗓️ August 7 | 11 AM–6 PM CEST Receive a FREE Rare Beauty Traveler Tote with any Rare Beauty purchase of €59 or more. Only at Sephora Cannes Antibes or Sephora Cannes Florian, while supplies last.
Aug 6, 2026 · Tiktok
A scent that takes you back to every first. NEW Rare Beginnings Eau de Parfum. Launches August 7 exclusively @sephora or early on the Sephora mobile app August 6. #RareBeauty #fragrancetok
Aug 5, 2026 · Tiktok
Cannes, see you soon 🇫🇷 Come step into the world of Rare Beginnings Eau de Parfum, where scent, sound, and reflection come together to create space for what’s next. 📍 1 Allée de la Liberté Charles de Gaulle, 06400 Cannes, France 🗓️ August 6–7 | 11 AM–6 PM CEST Plus, take a little piece of Rare Beginnings with you—a complimentary sample of our newest fragrance. One per visitor, while supplies last. #cannesfrance #rarebeauty #rarebeginnings #rarebeautyperfume #france
Aug 4, 2026 · Tiktok
create your custom scent 🍐☁️ Launches August 7 exclusively @sephora or early on the Sephora mobile app August 6. #rarebeauty #rarebeginnings
Aug 3, 2026 · Tiktok
Every beginning deserves a signature scent 🍐 NEW Rare Beginnings Eau de Parfum. Available early on the Sephora mobile app August 6. August 7 exclusively @sephora #RareBeauty #rarebeautyperfume
Aug 2, 2026 · Tiktok
Today’s vibe: Our Founder @selenagomez and @iambeckyg‘s NEW single, Te Olvido (La La), and this look on repeat (!!) 🙂↕️ Get the #rareroutine by @jennanicoleofficial: True to Myself Natural Matte Longwear Foundation in 14 Positive Light Under Eye Brightener in Light True to Myself Pressed Finishing Powder in Opal Warm Wishes Soft Matte Powder Bronzer in Summer Feels Soft Pinch Liquid Contour in Solace Soft Pinch Matte Bouncy Blush in Hope Positive Light Liquid Luminizer in Mesmerize Essential Neutrals Eyeshadow Palette (Pastel Peach, Timeless Taupe, Shimmering Sands) Perfect Strokes Matte Liquid Liner in Black Perfect Strokes Universal Volumizing Mascara Brow Harmony Precision Pencil in Deep Brown Brow Harmony Tinted Flexible Lifting Gel in Deep Brown Kind Words Matte Lipliner in Devoted Kind Words Matte Lipstick in Devoted
Aug 1, 2026 · Instagram
Rare Beginnings drops August 7 🍐 #rarebeauty #rarebeginnings
Jul 31, 2026 · Tiktok
Every new beginning tells a different story. Create the one that feels like you with two NEW Fragrance Layering Balms for Rare Beginnings Eau de Parfum. Layer Sweet Marshmallow for a creamy, alluring finish or Fruity Pear for a fresh, juicy one. Mix, match, and layer August 7 exclusively @sephora or early on the Sephora mobile app August 6.
Jul 30, 2026 · Pinterest
NEW Rare Beginnings Eau de Parfum. August 7. Get it early on the Sephora mobile app August 6 and August 7 only @sephora #RareBeauty #RareEaudeParfum
Jul 29, 2026 · Tiktok