Rare Beauty’s marketing, tracked daily.
The latest creative Rare Beauty puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Rare Beauty
ShopVision captures the public marketing we see from Rare Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Rare Beauty use?
All channelsPaid media is Rare Beauty's most-used channel. Jump to a channel below, or read straight down.
Rare Beauty homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Rare Beauty on email
55 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 11%· vs prior 30d

Last chance❣️10% off your $30+ USD order
Sep 24, 2026

Everything's bigger 🤠 including your brow fave
Sep 23, 2026

Our treat 💖 10% off your $30+ USD order
Sep 22, 2026

Still interested? Come back 💕
Sep 21, 2026

Our NEW Holiday Collection is here!
Sep 17, 2026

NEW limited-edition sets everyone will want 💝
Sep 14, 2026

Something Rare is coming ✨
Sep 10, 2026

👀 A first look at our holiday collection
Sep 8, 2026

FINAL CALL | 20% sitewide 💫
Sep 4, 2026

Your faves for 20% less ❤️
Sep 3, 2026

20% off sitewide starts NOW 📣
Sep 2, 2026

TOMORROW: 20% off Friends & Family 🛍️
Sep 1, 2026
Rare Beauty on paid media
400 capturedCadence
~36/ wk
Last 30 days
153
Top platform
Meta
Rare Beauty on sms
12 capturedCadence
~0.2/ wk
Last 30 days
1
▼ 83%· vs prior 30d
Promotional history, record by record
75 records · latest 3 shown72 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Rare Beauty's competitive set
Benchmark on the same fieldsRare Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Rare Beauty on social
252 capturedCadence
~18/ wk
Last 30 days
77
Top platform
TikTok
When your brow routine is easy enough to do in Buc-ee's ✔️ Stock up on JUMBO Brow Harmony Flexible Lifting Gel cause it's limited-edition!
Sep 25, 2026 · Tiktok
Made to last through the long rides🐴 Shape, lift & set your brows for up to 12 hours with Jumbo Brow Harmony Flexible Lifting Brow Gel. Available online @sephora, @ultabeauty, @blushbaroficial, @mynykaa & rarebeauty.com for a limited time only
Sep 24, 2026 · Instagram
Looks like there’s a new sheriff in town Limited-edition JUMBO Brow Harmony Flexible Lifting Gel out now #rarebeauty #browgel #rarebeautybrowgel
Sep 23, 2026 · Tiktok
Everything’s bigger (or should I say Jumbo) where @selenagomez is from 🤠🤨
Sep 22, 2026 · Instagram
You know what they say... big things coming 9/23
Sep 21, 2026 · Instagram
First impressions are in… @stylewithbillie (she/her) tries True to Myself Natural Matte Longwear Foundation for the first time ever, wearing Shade 9 Light Neutral. 48 shades to find your match at @sephora, @ultabeauty, @spacenk, @blushbar & rarebeauty.com.
Sep 20, 2026 · Instagram
Celebrating a very special win this morning (!!) 🥹 Soft Pinch Liquid Contour has been named a 2026 @allure Best of Beauty Award winner. It’s a true honor to receive the ultimate seal of approval from beauty experts, but seeing our products loved by you makes this recognition even more meaningful. Thank you for including it in your routine. Available at @ultabeauty, @sephora, Sephora @kohls, @spacenk, and rarebeauty.com.
Sep 19, 2026 · Instagram
You can see @mrbbaby’s original mural inspired by this year’s #RareConsejo: The sea welcomes all rivers. Visit @lasofotosproject during their public gallery hours: 📍2210 E Cesar E Chavez Ave, Los Angeles, CA 90033 Wednesday and Thursday, 11:00 a.m. – 4:00 p.m. Saturdays after 12:30 p.m. (by appointment only) Just as the sea is shaped by each river that reaches it, the mural is a celebration of belonging.
Sep 18, 2026 · Instagram
A first look at @mrbbaby’s mural from the students at Las Fotos Project. This piece is a reflection of the many rivers, stories, identities, and perspectives that enter these doors in Boyle Heights. @lasfotosproject has created a space where young women and gender-expansive artists can take up space, share their visions, and invite their community into their sea. Now, we invite you to experience it for yourself. Visit @lasfotosproject during their gallery hours to view the mural and learn more about the students and staff behind the space. Visit Las Fotos Project: Wednesday & Thursday 11 AM - 4 PM Saturdays after 12:30 PM (by appointment only)
Sep 17, 2026 · Instagram
El mar recibe todos los ríos through @wendy.cubillo‘s lens. This year, we partnered with @lasfotosprojectstudent Wendy Cubillo to bring our annual Latine Heritage Month campaign to life. Through her lens, we see the people, stories, and river as part of the sea that made the campaign what it is. Las Fotos Project is a is a pathway for young women and gender-expansive artists of color to explore identity, community, and future careers. Visit lasfotosproject.org to learn more about their mission. Lead Photographer: Wendy Cubillo @wendy.Cubillo Muralist: Michelle Guerrero @mrbbaby Las Fotos Project Student: Jessica Angel @picturesby.jessica Las Fotos Project ExecutiveDirector: Helen Alonzo Hurtado @helenalonzo Las Fotos Project Studio& Social Enterprise Manager: Nalani Hernandez-Melo @nalanihmelo
Sep 16, 2026 · Instagram
Our annual #RareConsejos have been like their own river carrying a different perspective and story. This year, we partnered with @Las Fotos Project and Mexican American-Puerto Rican artist @Mr b baby (Michelle Guerrero) to create an original mural inspired by this year’s RareConsejo: El mar recibe todo los ríos. The sea welcomes all rivers. You can see @mrbbaby’s original mural during Las Fotos Projects public gallery hours: 📍2210 E Cesar E Chavez Ave, Los Angeles, CA 90033 Wednesday and Thursday, 11:00 a.m. – 4:00 p.m. Saturdays after 12:30 p.m. (by appointment only) #rarebeauty #latinheritagemonth #latine #losangeles
Sep 15, 2026 · Tiktok
Starts glossy, then leaves a tint. @selenagomez wears Soft Pinch Tinted Lip Oil in Serenity
Sep 14, 2026 · Instagram