Kosas Cosmetics’s marketing, tracked daily.
The latest creative Kosas Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Kosas Cosmetics
ShopVision captures the public marketing we see from Kosas Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Kosas Cosmetics use?
All channelsPaid media is Kosas Cosmetics's most-used channel. Jump to a channel below, or read straight down.
Kosas Cosmetics homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Kosas Cosmetics on email
52 capturedCadence
~6.1/ wk
Last 30 days
26
▲ 117%· vs prior 30d

This lip gift is going, going…
Sep 25, 2026

Two favorites for eyes that draw you in
Sep 24, 2026

Little lip gift for you
Sep 19, 2026

Our founder’s approach to color + mascara
Sep 17, 2026

A closer look at NEW Soulgazer Mascara shades
Sep 16, 2026

Coming soon
Sep 9, 2026

Final hours for 25% off
Sep 7, 2026

Don’t miss 25% off sitewide
Sep 6, 2026

5 stars, 25% off, easy yes
Sep 5, 2026

Find your fall look, 25% off
Sep 4, 2026

This product will change your daily routine
Sep 3, 2026

Skin-improving actives, 25% off
Sep 2, 2026
Kosas Cosmetics on paid media
269 capturedCadence
~39/ wk
Last 30 days
166
Top platform
Meta

Sep 10, 2026 · Meta

25% Off Sitewide + Free Full-Size Gift On Orders $100+
Sep 5, 2026 · Meta

Sep 4, 2026 · Meta

25% Off Sitewide + Free Full-Size Gift On Orders $100+
Sep 3, 2026 · Meta

Sep 1, 2026 · Meta

It’s all on sale—bestsellers, new products + everything else.
Aug 31, 2026 · Meta

25% Off Sitewide + Free Full-Size Gift On Orders $100+
Aug 28, 2026 · Meta

Free Setting + Baking Puffs With Orders $80+
Aug 24, 2026 · Meta

Aug 23, 2026 · Meta
Promotional history, record by record
162 records · latest 5 shown157 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Kosas Cosmetics's competitive set
Benchmark on the same fieldsKosas Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Kosas Cosmetics on social
107 capturedCadence
~11/ wk
Last 30 days
49
▲ 104%· vs prior 30d
Top platform
Instagram
a sexy alternative to the classic black mascara + liner look. enigma is a blackened navy shade that creates a cool, mysterious midnight blue gaze. shop the soulgazer look at @sephora.
Sep 25, 2026 · Instagram
subtle tone shifts that play up natural eye color 🪄 #fallmood #colormascara #brownmascara #bluemascara #purplemascara
Sep 23, 2026 · Tiktok
the kind of color that gets more interesting the longer you look. dimensional, magnetic, a little unexpected, yet easy to wear. get your burgundy gaze with soulgazer mascara + eyeliner in bewitch at Sephora
Sep 21, 2026 · Facebook
your mascara has a match. pair soulgazer mascara + eyeliner in the same shade to amplify its eye-enhancing effect. created with color theory to complement and play up, never overpower, your eyes’ natural complexity. shop them together and save exclusively at kosas.com.
Sep 19, 2026 · Facebook
this launch isn’t about bold, obvious color. the new soulgazer mascara shades are subtle shifts that work with, not against, your eyes’ natural coloring to enhance your look. shop our bestselling lengthening + lash-boosting peptide mascara in allure, bewitch, and enigma now at @sephora
Sep 18, 2026 · Instagram
there's a version of you that shows up in bewitch. softer and warmer than black, quieter than red or purple, unexpected, yet easy to pull off 🔮 #kosasmascara #purplemascara #purplemakeup #purpleoutfit #purplecolortheory
Sep 17, 2026 · Tiktok
our most requested shade is finally here. understated and effortless, allure gives lashes dark, soft definition. shop it now at Sephora. pair it with its matching soulgazer eyeliner for the full effect.
Sep 16, 2026 · Facebook
finally here: three new color frequencies of soulgazer mascara -eye-enhancing shades created with color theory -bestselling peptide-powered formula -supports visibly longer, fuller lashes over time -lengthening + buildable -weightless, longwearing + won’t clump or smudge -safe for sensitive eyes find yours now at @sephora
Sep 15, 2026 · Instagram
softer and cooler than black, but just as striking. enigma is available in soulgazer mascara tomorrow at Sephora. pair it with its matching soulgazer eyeliner for the full effect.
Sep 14, 2026 · Facebook
softer and cooler than black, but just as striking. enigma is available in soulgazer mascara 9.15 at Sephora. pair it with its matching soulgazer eyeliner for the full effect.
Sep 13, 2026 · Facebook
new soulgazer mascara shades were designed to enhance eyes, subtle tone shifts that play up their natural color 🪄 #kosasmascara #mascaracolors #bluemascara #brownmascara #purplemascara
Sep 12, 2026 · Tiktok
every coat of soulgazer lengthens and lifts lashes while building visibly longer, fuller lashes over time. find it in four shades on 9.15 at Sephora.
Sep 11, 2026 · Facebook