Tower 28 Beauty’s marketing, tracked daily.
The latest creative Tower 28 Beauty puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 12, 2026
Email
Years in the making
Aug 11, 2026

Paid media
MetaAug 12, 2026

Social
TiktokA safety pin is small but mighty🧷 A simple thing that holds it all together. For us, and others, a symbol of support, community, and a safe space for anyone looking for one💜 #tower28 #tower28beauty #swipeconcealer
Aug 12, 2026
What we track on Tower 28 Beauty
ShopVision captures the public marketing we see from Tower 28 Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Tower 28 Beauty use?
All channelsPaid media is Tower 28 Beauty's most-used channel. Jump to a channel below, or read straight down.
Tower 28 Beauty homepage updates
85 capturedTower 28 Beauty on email
18 captured
Years in the making
Aug 11, 2026

Something new is coming...
Aug 7, 2026

Block sun, not pores
Aug 6, 2026

Your summer skin's BFF
Jul 31, 2026

National Lipstick Day, but make it Tower 28
Jul 29, 2026

No heavy layers, just your skin
Jul 23, 2026

What sweat does to your skin
Jul 21, 2026

Your concealer = skincare
Jul 16, 2026
Tower 28 Beauty on paid media
327 capturedTower 28 Beauty on sms
1 capturedPromotional history, record by record
89 records · latest 2 shown87 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Tower 28 Beauty's competitive set
Benchmark on the same fieldsTower 28 Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Tower 28 Beauty on social
154 capturedA safety pin is small but mighty🧷 A simple thing that holds it all together. For us, and others, a symbol of support, community, and a safe space for anyone looking for one💜 #tower28 #tower28beauty #swipeconcealer
Aug 12, 2026 · Tiktok
AI could never 😉 The 36 faces of our next launch, from their first day at our casting call to their shoot day in studio 💜 🤍 We know a lot of you are curious, so here’s how to get it: Join the waitlist NOW on sephora.com. Exclusively on the @sephora + @sephoracanada app 8/19 Online at @sephora 8/20 and in-store @sephora @sephorauk @sephoracanada and Sephora at @kohls 8/24
Aug 11, 2026 · Instagram
Any guesses on what’s coming? 👀 #tower28 #tower28beauty #productlaunch #secret
Aug 10, 2026 · Tiktok
We’re not playing around. You need this new Tower 28 😉 For anyone who ever was scared that their makeup wouldn’t play nice with their (sensitive) skin...our any of the products in your skincare regiment—this one is for you. The waitlist for our newest complexion product is now open. Sign-up at @sephora ☁️🫧🖍️ Officially available 8/20
Aug 9, 2026 · Instagram
When you can’t spend a single day NOT worrying about your skin. We get it.👇 We started because our founder, Amy, couldn’t find products that played nice with her sensitive, eczema-prone skin—a condition that impacts 200M+ globally. And that doesn’t include conditions like acne, psoriasis, rosacea, and more. Sensitive skin is very common, but the beauty industry isn’t always built with the sensitive skin community in mind. In starting Tower 28, we realized just how big 👋 this community is and, more importantly, you CAN make products safe for them. After years of development, investment, and testing, we’re bringing you something new. The waitlist is now open @sephora Link in bio 💜
Aug 8, 2026 · Instagram
SOS before, during, and after, we don’t miss @Pvolve
Aug 7, 2026 · Tiktok
Our biggest launch EVER is almost here! One that plays nice with your (sensitive) skin. You may have heard the rumors (and seen the TikToks 🫢) and all we can say for now is... 😏 Officially launching 8/20 Sign-up for the waitlist at @sephora now. Link in bio.
Aug 6, 2026 · Tiktok
Swipe Serum Concealer®: the concealer we'd choose even if we didn't make it. Swipe through to see why 〜 #tower28 #tower28beauty #swipe #swipeconcealer
Aug 5, 2026 · Tiktok
Iced latte with a side of Swipe please 💟 Tag your coffee date below ✨
Aug 4, 2026 · Facebook
Coverage you can feel good about 💜
Aug 3, 2026 · Facebook
We love Swipe 🤍 Called “the holy grail” by our community, Swipe is the go-to concealer for our sensitive skin friends and a reminder that makeup actually can be skincare. If you love Swipe, comment 💜
Aug 1, 2026 · Instagram
We FEEL you Kim 🛍️💸 What are you buying from us? #tower28 #tower28beauty #sephora #shoppingspree
Jul 31, 2026 · Tiktok