Glossier’s marketing, tracked daily.
The latest creative Glossier puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 10, 2026What we track on Glossier
ShopVision captures the public marketing we see from Glossier every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Glossier use?
All channelsPaid media is Glossier's most-used channel. Jump to a channel below, or read straight down.
Glossier homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Glossier on email
44 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 31%· vs prior 30d

NEW: exclusive holiday merch!
Nov 9, 2026

Say hello to our new holiday merch!
Nov 6, 2026

OUR TUMBLER IS NOW LIVE!
Nov 5, 2026

Our newest Tumbler is almost ready to sip… ☕
Nov 3, 2026

We turned back the ⏰: One more day for your iconic mug
Nov 2, 2026

Ends Tonight! Don't miss your free iconic mug ☕
Nov 1, 2026

Get a free Three Eyed Smiley Mug!
Oct 30, 2026

Last call for your free gift!
Oct 26, 2026

Get Milky Jelly Cleanser, free!
Oct 24, 2026

Want a free gift?
Oct 22, 2026

20% off best-sellers ends tonight!
Oct 20, 2026

Enjoy 20% off this season’s scent
Oct 18, 2026
Glossier on paid media
339 capturedCadence
~46/ wk
Last 30 days
195
Top platform
Glossier on sms
22 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 100%· vs prior 30d
Promotional history, record by record
32 records · latest 2 shown30 more offers sit before Nov 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Glossier on social
111 capturedCadence
~10/ wk
Last 30 days
44
▲ 2%· vs prior 30d
Top platform
Instagram
The Overcommitted: Squeezing it all in.
Nov 10, 2026 · Tiktok
Last call to stock up on your favorites. The @sephora Savings Event ends today. Shop now with code ALLONSALE. 20% off for Rouge 15% off for VIB 10% off for Insiders
Nov 9, 2026 · Instagram
Last call for Nuts 4 Glossier! 🥜 Stop by @sephora SoHo for complimentary honey-roasted peanuts and nut-flavored lattes. Here until 4 PM today! P.S. Get a Balm Dotcom Keychain with a $40+ Glossier purchase at Sephora, while supplies last. 💗
Nov 8, 2026 · Instagram
When you work in corporate but there’s only three days left of the @sephora Savings Event (yes, it is that serious).
Nov 6, 2026 · Instagram
Things are getting a little nutty 🥜 The Nuts 4 Glossier cart is popping up across NYC this weekend! Stop by for complimentary honey-roasted peanuts and nut-flavored lattes (hot or iced). Plus, score a Balm Dotcom Keychain with a $40+ Glossier purchase at @sephora. Find us: 📍 Friday, 11/6 — Glossier SoHo (10 AM -1PM) 📍 Saturday, 11/7 — Sephora Fifth Ave. (10 AM–4 PM) 📍 Sunday, 11/8 — Sephora SoHo (10 AM–4 PM) While supplies last. See you there! 🙂👋
Nov 4, 2026 · Instagram
The flavors of the season, NYC edition. @Natalia
Nov 3, 2026 · Tiktok
I spy with my little eye… a little merch meltdown 👀 Meet the lineup: 🔑 Balm Dotcom Keychain 🃏 Deal With It Playing Cards ⚾ Breaking Point Baseball Bat (Soho, LA + London stores only) 💗 Metallic Pink Beauty Bag 🥤 Hot Take Tumbler The collection drops 11/5 at Glossier. P.S. The tumbler sold out in under 24 hours last time. Sign up so you don’t miss out at the link in bio.
Nov 2, 2026 · Instagram
Well, hello there 👀
Nov 1, 2026 · Tiktok
Happy Halloween from Milky Skelly… plus a few others 🎃
Oct 31, 2026 · Tiktok
The products we love, the ones we’re loyal to, and the ones we’ve been meaning to try. The @sephora Savings Event starts today. Here’s what Glossier HQ is adding to cart. What’s making it into your cart? Rouge 20% off: 10/30 - 11/9 VIB 15% off: 11/3 - 11/9 Insiders 10% off: 11/3 - 11/9 Use code ALLONSALE at @Sephora, @SephoraCanada + Sephora @Kohl’s
Oct 30, 2026 · Instagram
Back by popular attachment 🔑 Your Balm goes wherever you go this holiday season. The Balm Dotcom Keychain is back, with a built-in cap for your favorite balm, our classic G, and a three-eyed cookie charm. Clip it, swap it, make it yours. Available online and in-store at Glossier.
Oct 29, 2026 · Tiktok
A little Black Cherry moment with @Lila 🍒 Shop the Lip Line + Balm Duo at @Sephora just in time for the Savings Event. Rouge 20% off: 10/30–11/9 VIB 15% off: 11/3–11/9 Insiders 10% off: 11/3–11/9 Use code: ALLONSALE
Oct 28, 2026 · Tiktok