Glossier’s marketing, tracked daily.
The latest creative Glossier puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026What we track on Glossier
ShopVision captures the public marketing we see from Glossier every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Glossier use?
All channelsPaid media is Glossier's most-used channel. Jump to a channel below, or read straight down.
Glossier homepage updates
84 capturedGlossier on email
55 captured
The perfect lip product doesn’t exi-
Aug 8, 2026

It’s officially Leo season!
Aug 7, 2026

Cool off with some fruity treats
Aug 5, 2026

Don't forget your free Applebaby Keychain
Aug 3, 2026

New York in a tube
Aug 1, 2026

Our go-to summer lip?
Jul 30, 2026

Meet the popular girls
Jul 29, 2026

What’s in a bag’s balm?
Jul 27, 2026

Get a free Applebaby Keychain
Jul 25, 2026

Still on: your free Mini Beauty Bag
Jul 23, 2026

What’s free, red, + can hold your makeup essentials?
Jul 21, 2026

Find your corner of New York State
Jul 20, 2026
Glossier on paid media
376 capturedPromotional history, record by record
592 records · latest 5 shown587 more offers sit before Aug 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Glossier on social
115 capturedA day in the city with @mariaalia 🗞️
Aug 9, 2026 · Instagram
Face card never misses a stop 🚇 Our New York Minute essentials with @vivianyrl ✨
Aug 8, 2026 · Tiktok
Why car makeup when you can subway makeup? 🚊 @vivianyrl wears Boy Brow, Cloud Paint, Lip Line, and Balm Dotcom—our New York Minute essentials.
Aug 6, 2026 · Instagram
The inside of my brain looks like this.
Aug 5, 2026 · Instagram
Is the F really the worst subway line? That’s @cocobaudelle’s Big Apple Opinion. Do we agree or do we not agree?
Aug 4, 2026 · Instagram
Is your hair ready? 🫥
Aug 3, 2026 · Instagram
If you can do this, you’re officially a New Yorker.
Aug 1, 2026 · Instagram
In the land of street interviews, we bring you unfiltered thoughts from some real (or... maybe not real?) New Yorkers 🎙️ #glossier #nyc
Jul 31, 2026 · Tiktok
A little something is baking 🥨 Stop by the Balmdega at Glossier SoHo for a custom G pretzel made with @elbowludlow. We’ll be serving up 250 complimentary pretzels each day from one of our favorite local bakeries. This weekend (August 1–2): Starting at 12 PM, while supplies last. First come, first served. See you there! 🙂👋
Jul 30, 2026 · Instagram
If only doing your nails was as easy as swiping on Balm Dotcom 🍎💅 @Christine Doan
Jul 29, 2026 · Tiktok
I ❤️ (every little corner of) NY
Jul 28, 2026 · Instagram
Filed under: apple-core 🍎
Jul 27, 2026 · Instagram