Glossier’s marketing, tracked daily.
The latest creative Glossier puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 26, 2026What we track on Glossier
ShopVision captures the public marketing we see from Glossier every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 26, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Glossier use?
All channelsPaid media is Glossier's most-used channel. Jump to a channel below, or read straight down.
Glossier homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Glossier on email
53 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 43%· vs prior 30d

Still on! Get a free Glossier You Discovery Kit
Sep 26, 2026

Try our fragrances for free!
Sep 22, 2026

Boy Brow just won an award!
Sep 17, 2026

Your fall palette
Sep 16, 2026

Smell rich with Glossier You Doux
Sep 15, 2026

Brow down
Sep 13, 2026

Last call for 30% off
Sep 8, 2026

Save 30% off fragrance
Sep 7, 2026

Want a free gift?
Sep 6, 2026

Save big on fall favorites 🍂
Sep 5, 2026

Save 30% off select favorites
Sep 3, 2026

Stay with them long after you leave
Aug 30, 2026
Glossier on paid media
400 capturedCadence
~39/ wk
Last 30 days
168
Top platform

In a New York Minute Set
Sep 15, 2026 · Meta

Build your dream fragrance set
Sep 14, 2026 · Meta

Glossier Boy Brow™
Sep 13, 2026 · Meta

Glossier Boy Brow™
Sep 11, 2026 · Meta

Build your dream fragrance set
Sep 9, 2026 · Meta

Cloud Paint Plush Blush
Sep 1, 2026 · Meta

Your signature scent awaits
Aug 28, 2026 · Meta

Aug 26, 2026 · Meta
Glossier on sms
10 capturedCadence
~1.2/ wk
Last 30 days
5
—· vs prior 30d
Promotional history, record by record
129 records · latest 4 shown125 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Glossier on social
117 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 9%· vs prior 30d
Top platform
Instagram
Crisp apples + a little Doux
Sep 26, 2026 · Instagram
Things that make us feel extra rich these days..
Sep 25, 2026 · Tiktok
An apple a day, just a little sweeter 🍎🥐 Stop by Glossier SoHo this weekend for a complimentary Spiced Apple Cinnamon Bun from @libraebakery + a special coupon from us 💕 September 26 + 27 from 12-4pm, while supplies lasts. See you there! 😊👋
Sep 24, 2026 · Instagram
In a Storm state of mind 🍂
Sep 23, 2026 · Tiktok
Boys like blush too. Especially in Storm.
Sep 22, 2026 · Tiktok
Replying to @Chloe⭐️🧸🎀 🙂↕️🙂↕️
Sep 19, 2026 · Tiktok
The brow look we keep coming back to ✨ @polinastogov
Sep 18, 2026 · Tiktok
In case you were wondering how Glossier HQ is celebrating Boy Brow's @Allure Best of Beauty win 🏆
Sep 17, 2026 · Tiktok
We loved celebrating New York with you, so we're keeping the Balmdega around a little longer 💗 Plus spend $40+ and add a free charm to your Balm Dotcom now through 9/30 🍎
Sep 16, 2026 · Tiktok
It’s the little things 💅
Sep 15, 2026 · Tiktok
Feeling rich in life because ➡️ This one’s a page-turner. This smells rich. Need we say more? Good afternoon sun never gets old. Fresh fruit + a cup of tea always hits the spot. Crisp fall days are just around the corner.
Sep 14, 2026 · Instagram
New semester, same essentials.
Sep 13, 2026 · Instagram