Platform
Who's it for?
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ShopVision vs Profitero
Profitero is a deep digital shelf platform for global CPG, now part of Publicis. ShopVision covers the shelf and adds competitor marketing and wholesale MAP enforcement, independently owned.
Depth on the shelf, or breadth across the market.
Profitero is built for global CPG brands running omnichannel programs across a very large retailer footprint, and it links digital shelf performance to sales and share, supported by an in-house analyst layer. Where it stops is enforcement and marketing: it is not a repricing or MAP enforcement tool, and it does not track competitor advertising creative or promotional email. ShopVision covers pricing and assortment, adds those two fronts on the same dataset, publishes its pricing, and remains independently owned rather than sitting inside an advertising holding company.
How we compare
Feature
ShopVision
Profitero
Digital shelf and assortment tracking
Competitor price monitoring
Competitor advertising and campaign creative
MAP violation detection and enforcement
Unauthorized seller identification
Published pricing and free trial
Independent ownership
Retailer coverage breadth and sales-linked share data
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What sets ShopVision apart
Profitero is a strong platform. These are the three differences that usually decide it.
300,000+ brands and retailers tracked daily
Apparel, Consumer Goods, Beauty, Health, Jewelry, Supplements, Home Goods, Outdoor, and much more.
Adidas
Sephora
Amazon
Walmart
Target
Home Depot
Lululemon
Nordstrom
Patagonia
Victoria's Secret
Puma
Prada US
REI
Zara
J.Crew
Madewell
ASICS
Under Armour
Fashion Nova
Levi's
Bath & Body Works
Fossil
Vans
The North Face
Kate Spade
Dillard's
New Balance
Mejuri
Skechers
Herman Miller
Staples
Anthropologie
Allbirds
Glossier
Columbia
Reebok
Aritzia
Arc'teryx
Macy's
Bloomingdale's
Everlane
Banana Republic
Gap
Bonobos
Faherty
Outdoor Voices
Crate & Barrel
These are the questions we hear most often from teams comparing ShopVision and Profitero.
Is ShopVision a direct replacement for Profitero?
It depends on what you use Profitero for. If you rely on its retailer coverage breadth or its sales-linked share data, Profitero is strong there and ShopVision does not match it. If you use it to watch competitor pricing, assortment, and content, ShopVision covers that and adds advertising and MAP compliance.
Does Profitero do MAP enforcement?
No. Profitero is a digital shelf analytics platform, not a repricing or enforcement tool. Brands running a wholesale channel typically pair it with a separate MAP vendor. ShopVision covers both on one dataset, which removes the second contract and the reconciliation between them.
Does the Publicis ownership matter?
For some brands it does and for others it does not. Profitero was acquired by Publicis, and several other platforms in this category are now owned by advertising holding companies. If your competitive data touching a group that also serves your competitors is a concern, that is worth raising in procurement. ShopVision is independent.
What does ShopVision cover that Profitero does not?
MAP compliance and unauthorized seller detection, competitor advertising and campaign creative, and competitor email and promotional messaging. All on the same dataset and matching layer as pricing and assortment.
How does pricing compare?
Profitero is a premium enterprise subscription, quoted by retailer, market, and SKU count, with a heavier onboarding process. ShopVision publishes its pricing and sells each of its four products independently, with a free trial on Marketing Intelligence.
Can we run both?
Yes, and large CPG teams sometimes do, keeping Profitero for retailer breadth and share data while ShopVision covers pricing, marketing, and channel compliance. More often teams start with the front Profitero leaves uncovered and reassess at renewal.