What did MERIT Beauty do on Black Friday?
On November 28, 2025, MERIT Beauty ran up to 44% off on select items, via "Discount." Independently captured from meritbeauty.com — not aggregator copy.
The offer on the day
MERITBEAUTY.COM
Homepage · captured Nov 30, 2025
Up To 44% Off
44%
Depth on the day
Depth on the day
44%
▲ +4.4 pts · vs its active-promo avg
Vs discounters
even
even · 44% among discounters
- Headline offer
- Up To 44% Off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- select products
- Shipping
- —
What ran on each channel
4 channelsWhat MERIT Beauty ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
MERIT Beauty homepage updates
MERIT Beauty homepage updates capture
Captured Nov 30, 2025.
MERIT Beauty on email
Up to 44% off ends soon
Captured Nov 30, 2025.
MERIT Beauty on paid media
MERIT Beauty on paid media capture
Captured Nov 30, 2025.
MERIT Beauty on social
Dakota Johnson wore a full face of MERIT to the 2025 Governors Awards — and lucky for you, her essentials are all now 20% off at meritbeauty.com. She wears The Uniform in shade 24 The Minimalist in Linen Bronze Balm in Seine Flush Balm in Archival and Postmodern Solo Shadow Sheen in Iris and Palladium Brow 1990 in Light Brown Brow 1980 in Taupe Signature Lip Liner in Tabac Signature Lip Satin in Slip Shade Slick Sheen in Twin Set Makeup by @georgieeisdellmakeup The Sale is now live — 20% off everything, 32% off sets, and get a free Shade Slick Gelée with every order (very limited quantities available). Ends Dec. 01. meritbeauty.com #DakotaJohnson #MERIT #meritbeauty
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
MERIT Beauty's competitive set
Benchmark on the same fieldsMERIT Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Westman Atelierwestman-atelier.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MERIT Beauty on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured MERIT Beauty.
What teams ask about Black Friday 2025
Answered from our data- Does MERIT Beauty offer Black Friday discounts?
- Yes — on November 28, 2025, MERIT Beauty ran Up To 44% Off.
- How deep was MERIT Beauty's Black Friday discount?
- MERIT Beauty's peak Black Friday 2025 discount was 44%. — in line with the average among brands that discounted that day.
- What promotional mechanic did MERIT Beauty use for Black Friday?
- MERIT Beauty ran Black Friday 2025 as "Discount."
- Was MERIT Beauty's Black Friday discount sitewide or limited to select items?
- MERIT Beauty's Black Friday 2025 discount was on select items.
- Is MERIT Beauty's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did MERIT Beauty use for Black Friday?
- MERIT Beauty's Black Friday 2025 offer was eligible on: online, app, in-store.