MERIT Beauty’s marketing, tracked daily.
The latest creative MERIT Beauty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
New — MERIT x ERDEM Winter 2026 Set
Sep 24, 2026
Paid media
MetaLive The Process x Merit
Sep 15, 2026
Social
TiktokMia Kwon wears the MERIT x ERDEM | Signature Lip Trio. Signature Lip Blush in London — a new, limited edition warm brick red shade inspired by ERDEM’s Mayfair atelier. Signature Lip Satin in Bespoke — our best-selling medium pink brown shade in a soft satin finish. Signature Lip Matte in Black Tie — our limited edition deep burgundy shade from 2024, now back for the season. Available exclusively in the MERIT x ERDEM | Signature Lip Trio, only while supplies last.
Sep 25, 2026
What we track on MERIT Beauty
ShopVision captures the public marketing we see from MERIT Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MERIT Beauty use?
All channelsPaid media is MERIT Beauty's most-used channel. Jump to a channel below, or read straight down.
MERIT Beauty homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
MERIT Beauty on email
40 capturedCadence
~3.3/ wk
Last 30 days
14
▼ 18%· vs prior 30d
New — MERIT x ERDEM Winter 2026 Set
Sep 24, 2026
Introducing MERIT x ERDEM
Sep 22, 2026
The Five Minute Morning, now customizable
Sep 21, 2026
Allure's Best of Beauty Award winner
Sep 18, 2026
Glass-like skin in a bottle
Sep 16, 2026
Your Five Minute Morning, perfected
Sep 14, 2026
The evolution of The Signature Bag
Sep 13, 2026
New — The Signature Bag, reimagined
Sep 10, 2026
New — Customize your perfect routine
Sep 8, 2026
Free shipping, on us
Sep 6, 2026
Exclusive access: The Complexion Duo
Sep 4, 2026
Try it first — Great Skin Rich
Sep 2, 2026
MERIT Beauty on paid media
400 capturedCadence
~29/ wk
Last 30 days
123
Top platform
Live The Process x Merit
Sep 15, 2026 · Meta
The #1 best-selling foundation stick
Sep 14, 2026 · Meta
Glowing skin in two steps
Sep 11, 2026 · Meta
FREE Signature Bag with every first purchase
Sep 10, 2026 · Meta
Free — MERIT's Signature Bag
Sep 9, 2026 · Meta
Sep 8, 2026 · Meta
FREE Signature Bag with your first order
Sep 4, 2026 · Meta
Shop Mallory's MERIT Favorites
Sep 2, 2026 · Meta
The #1 best-selling foundation stick
Aug 31, 2026 · Meta
The #1 best-selling foundation stick
Aug 28, 2026 · Meta
Limited Edition - The Activewear Collection
Aug 27, 2026 · Meta
The MERIT Baseball Cap - Limited Edition
Aug 26, 2026 · Meta
Promotional history, record by record
46 records · latest 4 shown42 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MERIT Beauty's competitive set
Benchmark on the same fieldsMERIT Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Westman Atelierwestman-atelier.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MERIT Beauty on social
147 capturedCadence
~12/ wk
Last 30 days
52
▲ 4%· vs prior 30d
Top platform
TikTok
Mia Kwon wears the MERIT x ERDEM | Signature Lip Trio. Signature Lip Blush in London — a new, limited edition warm brick red shade inspired by ERDEM’s Mayfair atelier. Signature Lip Satin in Bespoke — our best-selling medium pink brown shade in a soft satin finish. Signature Lip Matte in Black Tie — our limited edition deep burgundy shade from 2024, now back for the season. Available exclusively in the MERIT x ERDEM | Signature Lip Trio, only while supplies last.
Sep 25, 2026 · Tiktok
As seen at the ERDEM Spring Summer 2027 show, discover the limited-edition capsule bringing together MERIT signature beauty essentials, reimagined by ERDEM.
Sep 24, 2026 · Facebook
Introducing the MERIT x ERDEM | Retrospect Soap Trio — a new way to wear your signature everyday scent. Created in collaboration with ERDEM for the holiday season, the limited edition gift set includes three mini hand soaps scented in our award-winning Retrospect fragrance. Housed in a gift box adorned with ERDEM's signature florals, each soap comes wrapped in paper and stamped with the MERIT emblem — the perfect set to gift (or keep). Available in limited quantities.
Sep 23, 2026 · Tiktok
When we were looking for references for this year’s holiday campaign, we came across an old Pinterest board dedicated to Erdem Moralioglu’s 2008 collections for @ERDEM. While we’re not usually very romantic people, we were drawn to his intricate floral embellishments, and realized it was exactly what we were craving this season. Inspired by the designer’s enduring fascination with the natural world (flowers, especially), the MERIT x ERDEM Holiday Edit pays tribute to his distinctive vision of beauty with shades that feel wearable, but special enough for the holiday season. Soft, glowy, and just a touch romantic — it’s exactly the type of shades you’ll want to wear for the occasion, and long after.
Sep 22, 2026 · Facebook
09.22.26 at meritbeauty.com See our Tiktok Stories to join the waitlist.
Sep 21, 2026 · Tiktok
This season, we partnered with three independent designers to create the beauty looks for their Spring/Summer 2027 shows and presentations, and invited them to share a behind-the-scenes look at their process and what goes into creating one of their biggest days of the year. The designers: COLLEEN ALLEN Stella Ishii of 6397 Stephanie Suberville of HEIRLOME
Sep 19, 2026 · Facebook
Now open — The Five Minute Morning Café. Join us at SOHN in San Francisco again tomorrow to get the new Signature Bag and a full-size MERIT product free with all $75+ orders while supplies last. Complimentary shade matching and limited edition MERIT menu items will also be available on site — see you there! Where: Sōhn 2535 3rd St., San Francisco, CA When: Tomorrow — Sept. 19 9am - 4pm
Sep 18, 2026 · Facebook
The secret to a seamless base? Great Skin Serum to plump, hydrate, and brighten. The Minimalist for effortless, second-skin coverage. Everything you need for a healthy-looking glow in just two steps.
Sep 17, 2026 · Tiktok
We asked eight MERIT customers to bring their real makeup bags to set and walk us through their everyday routines. The one thing they had in common? They all took less than five minutes.
Sep 16, 2026 · Youtube
Shabana Azeez and Isa Briones in MERIT, at the 2026 Emmy Awards. Shabana wears The Uniform in shade 18 The Minimalist in Khaki Flush Balm in Lusitano Day Glow in Solstice Solo Shadow Matte in Studio + Viper Solo Shadow Sheen in Palladium Clean Volume Mascara Signature Lip Satin in Bespoke Shade Slick in Marrakech Makeup by Aimée Twist Isa wears Great Skin Instant Glow Serum The Minimalist in Bisque a+ Palomino Bronze Balm in Seine Flush Balm in Bespoke + Archival Day Glow in Bounce Solo Shadow Sheen in Sartorial Brow 1990 in Taupe Clean Lash in Black Signature Lip Liner in Mayfair Signature Lip Blush in Archival Makeup by Allen Avendaño
Sep 15, 2026 · Tiktok
The evolution of The Signature Bag: 2020 - 2026. The Signature Bag ships free with your first order, only at meritbeauty.com.
Sep 13, 2026 · Facebook
The original inspiration for The Signature Bag was classic knot bags. We loved their minimal, effortless shape, and wanted to create a version that was functional, but still felt like something you’d want to carry with you. We actually started with a pleated version in 2020, but just couldn’t get it quite right — so we went with the terracotta corduroy instead. Now five years later, it was time for a refresh, so we went back to our original vision. The corduroy became a delicate pleated fabric — still washable in case of spills — while the color evolved into a deeper version of our MERIT Blue, so it still felt like it fit seamlessly into our wardrobes. Because since day one, The Signature Bag was never meant to be just a makeup bag — it was always an accessory. Last chance — today’s the last day for existing customers to get the new Signature Bag free with a minimum spend of $75 USD / £75 / €75 / $100 CAD / $100 AUD, using code NEWBAG (US/UK/EU) or SIGBAG (CAN/AUS) at checkout. After that, you can only get it with your first order.
Sep 12, 2026 · Facebook