What did Glossier do on Black Friday?
On November 28, 2025, Glossier ran up to 30% off sitewide, via "Discount." Independently captured from glossier.com — not aggregator copy.
The offer on the day
GLOSSIER.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▲ +5.8 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Glossier ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Glossier homepage updates
Glossier homepage updates capture
Captured Nov 30, 2025.
Glossier on email
Surprise! Cyber Monday is here early
Captured Nov 30, 2025.
Glossier on paid media
Glossier Inc.
Captured Nov 30, 2025.
Glossier on social
Now who wants a haul? 🤭 Swing by any of our stores and shop our biggest sale of the year! Get 25% off and 30% off $100+. Exclusions apply. #glossier #blackfriday
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Glossier on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Glossier.
What teams ask about Black Friday 2025
Answered from our data- Does Glossier offer Black Friday discounts?
- Yes — on November 28, 2025, Glossier ran 30% off.
- How deep was Glossier's Black Friday discount?
- Glossier's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Glossier use for Black Friday?
- Glossier ran Black Friday 2025 as "Discount."
- Was Glossier's Black Friday discount sitewide or limited to select items?
- Glossier's Black Friday 2025 discount was sitewide.
- Is Glossier's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Glossier use for Black Friday?
- Glossier's Black Friday 2025 offer was eligible on: online, app, in-store.