Fenty Beauty’s marketing, tracked daily.
The latest creative Fenty Beauty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
50 new shades to match more undertones 🤎
Sep 9, 2026
Paid media
MetaNEW PRO FILT'R FLUID FLEX
Sep 10, 2026
Social
InstagramFenty Flexes with @tay_taytownsend 🤎 Wearing the new Pro Filt'r Fluid Flex Foundation in Shade 486W. As a professional tennis player, when she looks good, she feels good, and when she feel good, she play good. Pro Filt'r Fluid Flex moves with Taylor all day, on and off the court.
Sep 10, 2026
What we track on Fenty Beauty
ShopVision captures the public marketing we see from Fenty Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fenty Beauty use?
All channelsPaid media is Fenty Beauty's most-used channel. Jump to a channel below, or read straight down.
Fenty Beauty homepage updates
85 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 3%· vs prior 30d
Fenty Beauty on email
66 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 40%· vs prior 30d
50 new shades to match more undertones 🤎
Sep 9, 2026
Foundation by Rihanna, designed for you ✨
Sep 8, 2026
Foundation that 〰️ moves 〰️ with you
Sep 5, 2026
Meet Pro Filt'r Fluid Flex Foundation ✨
Sep 4, 2026
Our new foundation drops tomorrow 🤎
Sep 3, 2026
Dropping soon: Pro Filt’r Fluid Flex ✨
Sep 2, 2026
The Fenty Fam Sale shuts down tonight 🚨
Sep 1, 2026
Snatch hotter stealz ❤️🔥 Up to 60% off
Aug 31, 2026
25% off viral skin + body care faves ✨
Aug 30, 2026
✨ 25% off limited-edition drops ✨
Aug 29, 2026
Up to 60% off 👀 Peep Deeper Dealz
Aug 28, 2026
Early access ends soon 🚨 30% off makeup
Aug 27, 2026
Fenty Beauty on paid media
383 capturedCadence
~27/ wk
Last 30 days
116
Top platform
Promotional history, record by record
255 records · latest 5 shown250 more offers sit before Sep 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fenty Beauty's competitive set
Benchmark on the same fieldsFenty Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Danessa Myricks Beautydanessamyricksbeauty.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fenty Beauty on social
206 capturedCadence
~18/ wk
Last 30 days
77
Top platform
TikTok
Fenty Flexes with @tay_taytownsend 🤎 Wearing the new Pro Filt'r Fluid Flex Foundation in Shade 486W. As a professional tennis player, when she looks good, she feels good, and when she feel good, she play good. Pro Filt'r Fluid Flex moves with Taylor all day, on and off the court.
Sep 10, 2026 · Instagram
Fluid Flex has *officially* entered the chat 💪🏿💪🏽💪🏻 The NEW Pro Filt’r Fluid Flex Foundation is waterproof, resists creasing, sweat + transfer, and stays smooth for up to 12 hours 🤎 Now, more skin tones than ever can find their Fenty fit match in 5️⃣0️⃣ all-new shades. Get shade matched and shop NOW in-store and online at @Sephora, @sephoracanada, @Kohl’s #sephoraxkohls 🖤
Sep 9, 2026 · Tiktok
Can’t make it to a store or shade matching event? 🤎 You can still find your Pro Filt’r Fluid Flex perfect match from anywhere with 3️⃣ easy tools: 💫 Chat with Unfilt'rd Inbox, our AI-powered bot, for shade help, feedback, and more 💫 Use our Shade Finder to snap a selfie and get matched 💫 Try the TikTok shade-matching filter to explore all 50 new shades and expanded undertones step by step. Link in bio for more!
Sep 8, 2026 · Instagram
Come find us in New York 🗽🚕 and Miami 💚🌴 on our PRO FILT'R FLUID FLEX MOVES WITH YOU TOUR 🗽9/12 + 13 at 262 Mott Street, New York City 🌴9/19 + 20 at Paradise Plaza Suite 129, Design District, Miami ✨Experience the NEW Pro Filt’r Fluid Flex Foundation ✨If you bring your already-purchased bottle to the pop up, you will get it personalized on-site! ✨Get the ultimate photo shoot experience + the chance to be featured in our next media campaign ✨Take home juicy giveaways 🔗 Link in bio to RSVP! We can't wait to see you there, Fenty Fam 👏🏿👏🏽👏🏻
Sep 7, 2026 · Tiktok
Your perfect match is one Filt’r away 🤎😉 Our Fluid Flex Shade Match Effect helps you find your shade in our NEW Pro Filt’r Fluid Flex Foundation in just a few simple swipes. 📲 Tap the 🪄 link to find your shade and secure your Fluid Flex NOW!
Sep 6, 2026 · Tiktok
From consumer feedback to the final formula. Rihanna talks Pro Filt’r Fluid Flex. Shop Pro Filt'r Fluid Flex: https://fentybeauty.com/products/pro-filtr-fluid-flex-natural-matte-longwear-foundation-386w Discover more Fenty Beauty: http://fentybeauty.com Stay connected: @fentybeauty #fentybeauty
Sep 4, 2026 · Youtube
We meant it when we said “Made to move with YOU” 👏🏿👏🏻👏🏽 #FentyPartner @Katiejanehughes wears shade 236N of our NEW Pro Filt’r Fluid Flex Foundation. Designed to bend, stretch + stay smooth through smiles, tears, sweat + everything in between. Available in 50 shades with even more neutral undertones, so finding your Fenty fit is easier than ever. 🤎 Launching globally TOMORROW on 9/4!
Sep 3, 2026 · Tiktok
Finding your shade just got easier 👏🏿👏🏻👏🏽 Tap into our NEW Fluid Flex Shade Match TikTok Effect to help you find your perfect foundation shade 🤎 Our NEW Pro Filt’r Fluid Flex Foundation is available in 5️⃣0️⃣ shades with even more neutral undertones, so finding your Fenty fit is easier than ever. Press the 🪄 link to find your shade before our global launch on 9/4.
Sep 2, 2026 · Tiktok
One more gloss won't hurt right? 👀 ⚠️ ATTN: It's OFFICIALLY the last day to secure all your Fenty Faves for 25% OFF SITEWIDE! Don't say we didn't warn ya! 🙂↔️ Run to fentybeauty.com NOW to shop the Fenty Fam Sale 🏃🏽♀️
Sep 1, 2026 · Tiktok
Baddies on a budget... this one's for YOU 💸💸 Stock up and get 25% OFF + deeper dealz on all your @fentybeauty, Fenty Skin and @fentyhair faves NOW during our Fenty Fam Sale until 9/1 ✨ Head to fentybeauty.com to shop + save ya coin now!
Aug 31, 2026 · Instagram
Weeks of wear tests and our NEW Pro Filt'r Fluid Flex Foundation stays FLEXING 💪🏿💪🏽💪🏻 #FentyPartner @leilanigreen put our flexible, longwear formula to work, and the results def speak for themselves. 😍 Find your perfect fit IRL at one of our global shade match day events or use our online tool! LINK IN BIO for more 🔗 Launching globally 9/4.
Aug 30, 2026 · Instagram
✨whimsymaxxing✨ on a budget Fenty Fam Sale is hereee 👉🏽👉🏿👉🏻 Get 25% OFF SITEWIDE + secure up to 60% OFF Deeper Dealz until 9/1 🤑 Stock up on your Fenty Faves or try out the #FentyBeauty, @Fenty Skin and @Fenty Hair goodies you've had your eye on 👀 Run to fentybeauty.com NOW to shop 🛒
Aug 29, 2026 · Tiktok