OUAI’s marketing, tracked daily.
The latest creative OUAI puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on OUAI
ShopVision captures the public marketing we see from OUAI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 5, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does OUAI use?
All channelsPaid media is OUAI's most-used channel. Jump to a channel below, or read straight down.
OUAI homepage updates
86 capturedOUAI on email
52 captured
20% off your head-to-toe routine
Sep 5, 2026

Your faves are now 20% off
Sep 4, 2026

POV: the entire site is 20% off
Sep 3, 2026

In a Laurel Canyon state of mind
Sep 1, 2026

The layers of Laurel Canyon
Aug 27, 2026

The insider edit
Aug 24, 2026

Meet the NEW Laurel Canyon Eau de Parfum
Aug 23, 2026

All press = good press
Aug 21, 2026

Meet St. Barts Solid Fragrance
Aug 19, 2026

Get a-OUAI with the best sellers
Aug 18, 2026

We’re your hair’s matchmaker
Aug 17, 2026

The Leave In Conditioner *everybody* loves
Aug 15, 2026
OUAI on paid media
390 captured
Sep 5, 2026 · Meta

Sep 4, 2026 · Meta

Our Friends & Family Sale is here. Get 20% off sitewide, plus free shipping on every order.
Sep 3, 2026 · Meta

Our Friends & Family Sale is here. Get 20% off sitewide, plus free shipping on every order.
Sep 2, 2026 · Meta

Aug 27, 2026 · Meta

Aug 26, 2026 · Meta

Aug 23, 2026 · Meta

Aug 11, 2026 · Meta

Aug 5, 2026 · Meta

Aug 4, 2026 · Meta
OUAI on sms
13 capturedPromotional history, record by record
97 records · latest 4 shown93 more offers sit before Sep 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OUAI's competitive set
Benchmark on the same fieldsOUAI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
OUAI on social
69 capturedConsider this your OUAI-cation wardrobe. Courtesy of Niko (and @yuki_injo)
Sep 4, 2026 · Instagram
Your new limited edition St. Barts Solid Fragrance travels well. Just don’t be surprised when this happens. Now available at @sephora and theOUAI.com
Sep 2, 2026 · Tiktok
We saw what you’ve been doing with your Hair & Body Mists in our tags and we wanted in. ✨✨
Aug 31, 2026 · Instagram
Laurel Canyon has notes of fig leaf, almond milk, and cedarwood. But if you close your eyes, you’ll also smell a non-performative record collection and Joni Mitchell’s guitar.
Aug 28, 2026 · Instagram
Get in, we're taking the scenic route with Laurel Canyon: Smells like cruising your OUAI through the canyon Windows down, music up, vibes high. With notes of the white winged dove sings a song sounds like she's singing. Available now at @ultabeauty and theOUAI.com
Aug 26, 2026 · Instagram
Meet our newest scent Laurel Canyon–smells like the top is down, the music blasting, and your favorite passenger princess. Our newest EDP is available exclusively at @ultabeauty and theOUAI.com
Aug 24, 2026 · Tiktok
We teamed up with @henryssecreticecream to turn our OUAI-cation Hair & Body Mist scents into four delicious flavors: St. Barts, Melrose Place, Santorini & Ibiza. These will go quickly! Visit henryssecret.com to reserve your pints while supplies last. Once you’ve ordered, keep an eye on your inbox for pickup details for Saturday or Sunday. Consider this your sweetest getaway yet.
Aug 19, 2026 · Instagram
We heard you. Kind of. Meet our limited edition St. Barts Solid Fragrance, your favorite tropical scent in a solid format you can take anywhere.
Aug 18, 2026 · Tiktok
We heard you. Kind of. Meet our limited edition St. Barts Solid Fragrance, your favorite tropical scent in a solid format you can take anywhere. Same St. Barts energy, new way to wear it. Exclusive early access only available on @sephora‘s app now.
Aug 17, 2026 · Instagram
We’ve been known to save lives.
Aug 14, 2026 · Tiktok
Fur Bébés may come in all shapes and sizes, but they all want OUAI.
Aug 12, 2026 · Instagram
Your post-weekend detox. Detox Shampoo washes away your weekend, clarifying strands while you reschedule all your Monday zoom calls, and balancing your scalp's pH with Apple Cider Vinegar–but it smells like Melrose Place so you’d never know it.
Aug 10, 2026 · Instagram