OUAI’s marketing, tracked daily.
The latest creative OUAI puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on OUAI
ShopVision captures the public marketing we see from OUAI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does OUAI use?
All channelsPaid media is OUAI's most-used channel. Jump to a channel below, or read straight down.
OUAI homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
OUAI on email
64 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 56%· vs prior 30d

Last call on extra 15% off select sets
Nov 9, 2026

Extra 15% off sets. It’s gone at midnight. 🕐
Nov 8, 2026

Ends tomorrow: extra 15% off select sets
Nov 7, 2026

An extra 15% off? Yes, OUAI.
Nov 6, 2026

Bundled up with an additional 15% off
Nov 5, 2026

North Bondi is for everyone
Nov 4, 2026

NEW OUAI x Heaven Mayhem is here
Nov 2, 2026

Open for a gift
Nov 1, 2026

Your ends are near ✂️
Oct 31, 2026

Leave In Conditioner > literally everything
Oct 29, 2026

Free Scalp & Body Scrub with $65+
Oct 28, 2026

The cuts continue in Episode 2 ✂️
Oct 27, 2026
OUAI on paid media
382 capturedCadence
~48/ wk
Last 30 days
205
Top platform

4 HAIR & BODY MISTS, 1 GREAT GIFT
Nov 6, 2026 · Meta

Nov 4, 2026 · Meta

Nov 3, 2026 · Meta

Beauty Insiders Save on OUAI
Oct 30, 2026 · Meta

THE INSTANT BEST SELLER IS BACK IN STOCK
Oct 29, 2026 · Meta

Oct 26, 2026 · Meta

THE ULTIMATE ROUTINE FOR HEALTHY HAIR
Oct 23, 2026 · Meta

THE ULTIMATE ROUTINE FOR HEALTHY HAIR
Oct 22, 2026 · Meta
OUAI on sms
27 capturedCadence
~2.8/ wk
Last 30 days
12
▲ 140%· vs prior 30d
Promotional history, record by record
16 records · latest 3 shown13 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OUAI's competitive set
Benchmark on the same fieldsOUAI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
OUAI on social
61 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 56%· vs prior 30d
Top platform
Instagram
The @Sephora Savings Event ends today so make it count. Last chance to shop your favorites before the deals are gone. @sephora @sephoracanada Sephora @kohls
Nov 9, 2026 · Instagram
Choose your fighter: OUAI x Heaven Mayhem wearable scent edition Rue St. Honoré: Smells like café hopping, vintage Parisian finds, and falling in Louvre. Rue St. Honoré: Smells like café hopping, vintage Parisian finds, and falling in Louvre. Rue St. Honoré: Smells like café hopping, vintage Parisian finds, and falling in Louvre. Ibiza: Smells like dinner at midnight, dancing the night a-OUAI, and you’re dating a DJ. Ibiza: Smells like dinner at midnight, dancing the night a-OUAI, and you’re dating a DJ. Ibiza: Smells like dinner at midnight, dancing the night a-OUAI, and you’re dating a DJ. Ibiza: Smells like dinner at midnight, dancing the night a-OUAI, and you’re dating a DJ.
Nov 6, 2026 · Instagram
Your *sign* to make The Amulet Necklace yours. Available now but not for long on theOUAI.com.
Nov 5, 2026 · Instagram
Heaven is a place on earth. Together with @HEAVEN MAYHEM, we celebrated the launch of The Amulet Necklace. A toast to a new, stylish way to hold Ibiza and Rue St. Honoré even closer 🥂
Nov 4, 2026 · Tiktok
Heaven was a place on earth last night. Together with @heavenmayhem_, we celebrated the launch of The Amulet Necklace. A toast to a new, stylish way to hold Ibiza and Rue St. Honoré even closer 🥂
Nov 3, 2026 · Instagram
The heavenly OUAI. Introducing the OUAI x @heavenmayhem_ Amulet Necklace—a keepsake that holds your favorite fragrance so your scent can travel with you, wherever you go. Available in Ibiza and Rue St. Honoré, both pieces are refillable to keep the fragrance going. Shop the Amulet Necklace now.
Nov 2, 2026 · Instagram
Heaven scent. Coming tomorrow.
Nov 1, 2026 · Instagram
Red light, camera, action. Happy CHOPPED Halloween from OUAI.
Oct 31, 2026 · Instagram
It’s tiiiiiiiiime 🛍️. The @sephora Savings Event is here and you know what that means. Now till Nov. 9. Rouge 20% off: 10.30–11.9 VIB 15% off: 11.3–11.9 Insiders 10% off: 11.3–11.9
Oct 30, 2026 · Instagram
Behind the cut: now that all 3 episodes of CHOPPED are out, we sat down for an exclusive interview with our masked villain and Victoria Pedretti.
Oct 29, 2026 · Tiktok
Do final girls have the best hair? Find out now in the finale of CHOPPED–a OUAI limited series ✂️ Save your strands with Detox Shampoo, Bond Repair Balm, and Leave In Conditioner https://theouai.com/pages/chopped
Oct 28, 2026 · Youtube
One too many bleach & tones. Episode 2 of CHOPPED starring Victoria Pedretti is out now, right here ✂️
Oct 27, 2026 · Tiktok