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Olaplex
olaplex.com ↗

Olaplex’s marketing, tracked daily.

The latest creative Olaplex puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Olaplex

ShopVision captures the public marketing we see from Olaplex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Olaplex use?

All channels

Paid media is Olaplex's most-used channel. Jump to a channel below, or read straight down.

Olaplex homepage updates

259 captured
Cadence
~21/ wk
Last 30 days
88
▼ 2%· vs prior 30d

Olaplex on email

204 captured
Cadence
~14/ wk
Last 30 days
58
▼ 3%· vs prior 30d

Olaplex on social

179 captured
Cadence
~15/ wk
Last 30 days
66
▲ 6%· vs prior 30d
Top platform
TikTok

Promotional history, record by record

1,395 records · latest 5 shown
CapturedChannelOfferDepth
Aug 9, 2026emailSubscribe and Save 10%Discount
Aug 9, 2026emailFree Shipping Over $50Free Shipping
Aug 9, 2026emailFree 3-piece routine set with $100+ orderFree Gift
Aug 9, 2026emailFree 3-Piece Set with $100 Spend (SUMMERHAIR)Free Gift
Aug 9, 2026emailSubscribe and Save 10%Discount

1,390 more offers sit before Aug 9, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Olaplex's competitive set

Benchmark on the same fields

Olaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OlaplexOlaplex
18%
50%
4
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Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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