Olaplex’s marketing, tracked daily.
The latest creative Olaplex puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on Olaplex
ShopVision captures the public marketing we see from Olaplex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Olaplex use?
All channelsPaid media is Olaplex's most-used channel. Jump to a channel below, or read straight down.
Olaplex homepage updates
261 capturedCadence
~21/ wk
Last 30 days
89
▼ 1%· vs prior 30d
Olaplex on email
188 capturedCadence
~14/ wk
Last 30 days
58
▼ 30%· vs prior 30d
Your hair goals aren’t generic.
Sep 24, 2026
See How This Celeb Stylist Uses Shape Set™
Sep 23, 2026
See how celebrity stylists use Shape Set™ Hairspray
Sep 22, 2026
FINAL HOURS for 20% Off Liters 🖤
Sep 20, 2026
Meet Your New Styling Faves 💛
Sep 19, 2026
20% Off Liters, This Weekend Only 🧴
Sep 18, 2026
This Set Keeps Your Glow Within Reach
Sep 17, 2026
More great hair, less guesswork 🧼
Sep 15, 2026
A healthy blowout that lasts? Do this.
Sep 13, 2026
The secret to 0% hairspray feel.
Sep 12, 2026
Your Free Set ✨
Sep 10, 2026
One set. Total hair transformation. ✨
Sep 9, 2026
Olaplex on paid media
600 capturedCadence
~67/ wk
Last 30 days
285
Top platform
Meta
Promotional history, record by record
412 records · latest 5 shown407 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Olaplex's competitive set
Benchmark on the same fieldsOlaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
epresepres.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Olaplex on social
189 capturedCadence
~15/ wk
Last 30 days
63
▼ 12%· vs prior 30d
Top platform
TikTok
Sleek, refined, and set to last. @jamilla.strand demonstrates how to achieve the perfect slicked-back bun featuring N°.6 Bond Smoother, OLAPLEX N°.7 Bonding Oil™, and Shape Set™ Hairspray.
Sep 25, 2026 · Instagram
Be honest… are you using your hairspray to its full potential? Swipe to see how Shape Set™ Hairspray delivers adaptable hold, shine, and effortless structure.
Sep 24, 2026 · Facebook
Simple hairspray hacks from @jacobschwartz featuring Shape Set™ Hairspray. • Spray onto your hands and smooth down flyaways for a clean finish. • Don't just spray the top layer of your hair. Spray underneath as well to keep your entire style secure and flyaway-free. Ready to upgrade your style to the Pro-level? Shop Shape Set Hairspray today.
Sep 23, 2026 · Instagram
Consider your wash day upgraded 🗣️ 1️⃣ REPAIR: N°.3PLUS to rebuild broken bonds 2️⃣ CLEANSE: N°.4 to restore moisture 3️⃣ CONDITION: N°.5 to detangle & smooth 4️⃣ STYLE: N°.6 Bond Smoother® + OLAPLEX N°.7 Bonding Oil™ for heat protection & high-gloss finish #HairCare101 #ShinyHairHacks #HealthyHair #WashDayRoutine #ASMR
Sep 22, 2026 · Tiktok
Can your styled hair beat frizz? We're in the lab with our new Shape Set™ Hairspray testing in the humidity chamber to find out 🌫️ #HairHack #FrizzFreeHair #NoFrizzRoutine #LabTested
Sep 21, 2026 · Tiktok
Behind the chair essentials that work as hard as you do. From active bond building in your chemical services to 450°F heat protection and 96-hour flexible hold, keep your clients’ hair healthy, strong, and styled to perfection. Which OLAPLEX Pro essential is a staple at your station?
Sep 20, 2026 · Instagram
Customizable care for every texture, every time. Discover the exact OLAPLEX combination engineered for your specific hair type to build strength, softness, and shine. Take our Hair Quiz to match with your personalized routine online at OLAPLEX.com!
Sep 19, 2026 · Instagram
3D Curl Repair, powered by Patented Bond Shaper™ Technology, is now an award winner! We’re thrilled to share that N°.4CURL Shampoo and N°5CURL Conditioner have won Allure Magazine’s Best Shampoo and Conditioner for Curly Hair. Experience instantly strong, infinitely defined, 7-day hydrated curls with our washcare system for waves, curls and coils.
Sep 18, 2026 · Facebook
Still don't believe Shape Set™ Hairspray is "no crunch?" We put it's brushability to the test to prove it. The result? Effortless glide with no crunch, no stiff residue, and absolutely 0 hairspray feel.
Sep 17, 2026 · Instagram
In the chair with @abbeybrookee sharing the secret to an easy, effortless blowout using Shape Set™ Hairspray. The buildable hairspray features a built-in 450° heat protector to lock in styles while keeping hair flexible and full of movement. Finish with one final spray for a chic blowout that lasts for 96-hrs.
Sep 16, 2026 · Instagram
If you're wondering how does Shape Set™ holds up against the competition, look no further. Use Shape Set for styles that last, without that crunchy hairspray feel #HairComparison #HairTutorial #StylingSpray #FrizzControl #FlexibleHold
Sep 15, 2026 · Tiktok
Leave it to @anggwells to show us just how much movement you can get with Shape Set™ Hairspray. Say goodbye to that crunchy, sticky feeling and hello to 96 hours of soft, touchable hold. Packed with our signature bond-building technology, it gives your hair instant volume and body while making it healthier with every spray.
Sep 14, 2026 · Instagram