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Olaplex
olaplex.com ↗

Olaplex’s marketing, tracked daily.

The latest creative Olaplex puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Olaplex

ShopVision captures the public marketing we see from Olaplex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Olaplex use?

All channels

Paid media is Olaplex's most-used channel. Jump to a channel below, or read straight down.

Olaplex homepage updates

261 captured

Cadence

~21/ wk

Last 30 days

89

▲ 1%· vs prior 30d

Olaplex on email

194 captured

Cadence

~18/ wk

Last 30 days

79

▲ 34%· vs prior 30d

Olaplex on social

194 captured

Cadence

~17/ wk

Last 30 days

71

▲ 9%· vs prior 30d

Top platform

TikTok

Promotional history, record by record

486 records · latest 5 shown
CapturedChannelOfferDepth
Sep 10, 2026emailFree 3-Piece Gift with $75+Free Gift
Sep 10, 2026emailFree 3-Piece Gift with $75+ (Code STYLE)Free Gift
Sep 10, 2026websiteFree 3-Piece Gift with $150+ OrderFree Gift
Sep 9, 2026emailSubscribe and save 10%Discount
Sep 9, 2026emailTotal Hair Repair Set - Holiday SavingsDiscount

481 more offers sit before Sep 9, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Olaplex's competitive set

Benchmark on the same fields

Olaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OlaplexOlaplex
17%
32%
4
This page
K18HairK18Hairk18hair.com
98
Open profile →
epresepresepres.com
95
www.redken.comwww.redken.comredken.com
94
Open profile →
Living ProofLiving Prooflivingproof.com
92
Open profile →
KérastaseKérastasekerastase-usa.com
90
Open profile →
AmikaAmikaloveamika.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.