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OUAI
theouai.com ↗
BF2025
All brands on Black Friday

What did OUAI do on Black Friday?

On November 28, 2025, OUAI ran up to 25% off sitewide, via "Discount." Independently captured from theouai.com — not aggregator copy.

The offer on the day

THEOUAI.COM

Homepage · captured Nov 30, 2025

Free shipping plus 25% off

25%

Depth on the day

Depth on the day

25%

▲ +9 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
Free shipping plus 25% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What OUAI ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

OUAI homepage updates

OUAI homepage updates capture

Captured Nov 30, 2025.

OUAI on email

Last chance to save 25% on your OUAI

Captured Nov 30, 2025.

OUAI on paid media

OUAI on paid media capture

Captured Nov 30, 2025.

OUAI on social

Your Black Friday just got better–now through Cyber Monday, receive *free* deluxe sizes of Ibiza, Santorini, and St. Barts Hair & Body Mists (before they launch!) on top of your 25% off purchase. Then use that money you saved for a one-way ticket to somewhere beachy & warm. Girl math.

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

OUAI's competitive set

Benchmark on the same fields

OUAI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OUAIOUAI
16%
35%
5
This page
AmikaAmikaloveamika.com
95
Open profile →
Oribe Hair CareOribe Hair Careoribe.com
92
Open profile →
BriogeoBriogeobriogeohair.com
90
Living ProofLiving Prooflivingproof.com
88
Open profile →
OLAPLEX Inc.OLAPLEX Inc.olaplex.com
86
Open profile →
KérastaseKérastasekerastase-usa.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

OUAI on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured OUAI.

YearHeadline offerDepth
2025Free shipping plus 25% off25%

What teams ask about Black Friday 2025

Answered from our data
Does OUAI offer Black Friday discounts?
Yes — on November 28, 2025, OUAI ran Free shipping plus 25% off.
How deep was OUAI's Black Friday discount?
OUAI's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did OUAI use for Black Friday?
OUAI ran Black Friday 2025 as "Discount."
Was OUAI's Black Friday discount sitewide or limited to select items?
OUAI's Black Friday 2025 discount was sitewide.
Is OUAI's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did OUAI use for Black Friday?
OUAI's Black Friday 2025 offer was eligible on: online, app, in-store.