Amika’s marketing, tracked daily.
The latest creative Amika puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
fade, frizz, or dryness? 👀
Sep 25, 2026

Paid media
MetaSep 15, 2026

Social
Tiktokthe reviews are in: the protector’s a star ⭐️ (actually, make that 5) add the shampoo, conditioner + treatment to your routine + help prevent color fade for up to 40 washes.* now at @Ulta Beauty + loveamika.com *clinically proven
Sep 25, 2026
What we track on Amika
ShopVision captures the public marketing we see from Amika every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Amika use?
All channelsPaid media is Amika's most-used channel. Jump to a channel below, or read straight down.
Amika homepage updates
78 capturedCadence
~4.7/ wk
Last 30 days
20
▼ 33%· vs prior 30d
Amika on email
50 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 38%· vs prior 30d

fade, frizz, or dryness? 👀
Sep 25, 2026

strength repair, simplified 💪
Sep 23, 2026

20% off wash care ends soon ⏰
Sep 21, 2026

save 20% on all shampoo + conditioner
Sep 18, 2026

a routine curated just for you 🧡
Sep 15, 2026

dryness? damage? we’ve got a routine for that.
Sep 13, 2026

protect your color even longer
Sep 12, 2026

your color protection wash day duo 🚿
Sep 9, 2026

fall hair prep: check ✏️
Sep 7, 2026

🍂 how to care for trending fall hair colors
Sep 5, 2026
Amika on paid media
371 capturedCadence
~7.9/ wk
Last 30 days
34
Top platform
Promotional history, record by record
302 records · latest 5 shown297 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Amika's competitive set
Benchmark on the same fieldsAmika’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Amika on social
129 capturedCadence
~8.4/ wk
Last 30 days
36
▼ 18%· vs prior 30d
Top platform
Instagram
the reviews are in: the protector’s a star ⭐️ (actually, make that 5) add the shampoo, conditioner + treatment to your routine + help prevent color fade for up to 40 washes.* now at @Ulta Beauty + loveamika.com *clinically proven
Sep 25, 2026 · Tiktok
mane act: wrapped 🎬❤️🔥 our roadshow took us to Chicago + Austin for dinners with our brand ambassadors + amika superfans, lit up Beverly Hills + Miami, + hit the streets where the new protector collection made its way into countless hands. red carpets, red dresses, red everything, because amika means friend, + our community showed up in full force ✨
Sep 24, 2026 · Instagram
they came for the products, they stayed for the vibe ❤️🔥 we love our amika friends in Chicago, thanks for coming to the mane act roadshow!
Sep 23, 2026 · Tiktok
Crowns in Bloom, in the making 🌸 a behind-the-scenes look at the details coming together for our art exhibition that celebrates the intersection of hair, artistry + identity, curated by @auttriannaward. mark your cal 📆 the exhibit is free + open to the public! no reservations needed. September 24–October 9 10 a.m.–6 p.m. 526 West 26th Street Suite 207 New York, NY 10011 see you there 🧡
Sep 22, 2026 · Instagram
yeah, we know ball 🏀 our Canadian influencer fam joined amika x @sephoracanada for a night with @torontotempo + brought the bouncy curls to match, courtesy of @the.curl.lounge 🧡
Sep 21, 2026 · Instagram
"i'm on my way!"...to the shower 🚿 tag someone whose haircare routine *always* makes them late ⬇️ + get the protector shampoo, conditioner + treatment now @ultabeauty
Sep 19, 2026 · Tiktok
day in the life meet a few of the amika interns Jodi, Alexis, Angelina + Charlotte! same clock, four totally different workdays 💗
Sep 18, 2026 · Tiktok
the mane act is wrapping up its tour in Chicago 🏙️ join us for an immersive pop-up experience + meet the protector collection IRL ❤️🔥 we'll be passing out samples of our new collection + you'll get a chance to win a full size of the protector treatment!* POP-UP INFO: 🛍️ Congress Plaza North 📍 183 S Congress Plz Dr, Chicago, IL 🗓️ 9/18 + 9/19 ⏳ 12pm - 5pm swing by in-store at @ultabeauty Chicago Michigan Ave 9/19 + meet an amika hair expert, get the scoop on our new protector launch + experience in-store demos 🛍️ @ultabeauty Chicago Michigan Ave 📍430 N Michigan Ave, Chicago, IL 60611 🗓️ 9/19 *while supplies last
Sep 17, 2026 · Tiktok
shiny + soft hair, simplified 🧡
Sep 16, 2026 · Tiktok
celebrating a night of artistry on the screen + behind the chair at the 2026 Emmys ✨ quite the star studded night with @megsstalter by @claytonhawkins, @realjeansmart by @richardmarin, + @jessicabelkin by @glencocoforhair. swipe to break down the looks + hear from the artists
Sep 15, 2026 · Instagram
serve on + off the court with amika soulstruck dry hair mask + amika:aura hair + body mist 💗🎾 cc @Dezdyani
Sep 12, 2026 · Tiktok
gave our london girls the amika glam treatment 💗 before a night out at the ariana grande concert, name a better combo
Sep 11, 2026 · Tiktok