K18Hair’s marketing, tracked daily.
The latest creative K18Hair puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
bigger bottles, same breakthrough tech ($73)
Sep 24, 2026
Paid media
MetaNEW detox + repair kit
Sep 15, 2026
Social
InstagramFor Olandria's style at Off-White's Milan Fashion Week presentation, stylist @thelacebandit achieved a sleek, elevated ponytail with flipped ends using K18 products. "The finished look was sleek and sculpted at the base with a fuller, bouncy ponytail, giving a classic style a more playful, editorial finish for Milan Fashion Week," Keisha says. GET THE LOOK: 1️⃣ Prep hair with K18 HeatBounce to protect the hair before blow-drying and straightening, in order to create the smooth, sleek base needed for the ponytail. 2️⃣ Once the ponytail is secured, use K18 AstroLift™ to create volume and body through the lengths before shaping the ends into a soft outward flip. 📸: @yoncelopesz #k18hair #k18results #milanfashionweek
Sep 25, 2026
What we track on K18Hair
ShopVision captures the public marketing we see from K18Hair every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does K18Hair use?
All channelsPaid media is K18Hair's most-used channel. Jump to a channel below, or read straight down.
K18Hair homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
K18Hair on email
44 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 43%· vs prior 30d
bigger bottles, same breakthrough tech ($73)
Sep 24, 2026
ever feel like you are losing too much hair?
Sep 21, 2026
save 10% on healthy hair
Sep 19, 2026
your FutureIQ™ questions, answered
Sep 18, 2026
your hair’s dream = K18
Sep 17, 2026
NEW limited-edition K18 x Jen Stark sets
Sep 16, 2026
love K18? get rewarded for healthy hair!
Sep 15, 2026
haircare you can *really* trust 🙏 + 10% off
Sep 13, 2026
how to tell if FutureIQ™ is working
Sep 12, 2026
does K18 *actually* work? try it with 10% off
Sep 11, 2026
10% off brighter, longer-lasting blonde
Sep 9, 2026
have you used your code yet?
Sep 7, 2026
K18Hair on paid media
400 capturedCadence
~17/ wk
Last 30 days
73
Top platform
Promotional history, record by record
125 records · latest 3 shown122 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
K18Hair's competitive set
Benchmark on the same fieldsK18Hair’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
epresepres.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
K18Hair on social
129 capturedCadence
~7.9/ wk
Last 30 days
34
▼ 48%· vs prior 30d
Top platform
Instagram
For Olandria's style at Off-White's Milan Fashion Week presentation, stylist @thelacebandit achieved a sleek, elevated ponytail with flipped ends using K18 products. "The finished look was sleek and sculpted at the base with a fuller, bouncy ponytail, giving a classic style a more playful, editorial finish for Milan Fashion Week," Keisha says. GET THE LOOK: 1️⃣ Prep hair with K18 HeatBounce to protect the hair before blow-drying and straightening, in order to create the smooth, sleek base needed for the ponytail. 2️⃣ Once the ponytail is secured, use K18 AstroLift™ to create volume and body through the lengths before shaping the ends into a soft outward flip. 📸: @yoncelopesz #k18hair #k18results #milanfashionweek
Sep 25, 2026 · Instagram
Cooler weather can sneak up on you faster than you think, and the change in season can affect your hair in more ways than one. 🍂 Consider this your reminder to make hair health part of your everyday routine: 🧴Cleanse + protect: Start with DAMAGE SHIELD to gently cleanse while helping protect hair from daily damage. ✨ Repair + style: Follow with HeatBounce for added hydration, then add reparative volume with AstroLift™. 🌙 Care for your scalp: Make FutureIQ™ biomimetic hair longevity serum part of your nightly routine to support overall scalp health and hair longevity. Because healthy-looking hair isn’t just about what you do once in a while. It’s about the little things you prioritize every day, alongside your weekly or monthly moments dedicated to deeper repair. 🧬 #k18hair #k18results
Sep 23, 2026 · Instagram
In honor of the first day of fall, our K18 faves were ready to switch things up for the season. So, which version of fall are you stepping into this year? 🍂 #k18hair #k18results #fall
Sep 22, 2026 · Instagram
As summer comes to an end, your hair might need a reset from all the fun + activities that came with it. ☀️ Enter TripleBright to gently cleanse + reset the hair while helping defend against oxidative stress. It also helps remove metals + minerals that can build up on the hair over time and contribute to unwanted brassiness. Then, go in with the leave-in molecular repair hair mask to repair hair at the molecular level from heat, chemical services, mechanical damage + everything else we put our hair through daily. Remove the buildup. Repair the damage. Prep your hair for the next season with this duo. ✨ #k18hair #k18results #summerhair
Sep 21, 2026 · Instagram
Thought I was walking into a cute little Pilates moment at Beautycon… baby, they had us WORKING 🥵😂 Before heading to my next class to moderate a panel, I gave my curls a quick refresh with @k18hair AirWash Dry Shampoo. It absorbed the sweat and oil without leaving a white cast or buildup and dried quickly without disrupting my curls. From Pilates to panel-ready just like that ✨ #k18partner #k18results @beautycon @refinery29 @essence
Sep 20, 2026 · Instagram
Genetics can influence when hair turns gray, but oxidative stress, follicle health, environmental exposure, and other factors may also play a role.
Sep 18, 2026 · Pinterest
Class is in session! 📚✨ Today's lesson from Professor Peppi: the ultimate breakdown of how often to use every product in your K18 lineup. Looking for extra credit? Send this to the friend who ALWAYS asks, "Wait, how often do I use this again?" 💌 #k18hair #k18results
Sep 17, 2026 · Instagram
You might recognize the ingredients. But you haven’t seen them used like this. 🧬 When it comes to cosmetic science, innovation isn’t always about inventing an ingredient no one has ever heard of. Sometimes, it’s about asking a different question: What happens when you combine the right ingredients, at the right levels + ratios, with the right delivery system? That’s the thinking behind MultiVital™ technology, the patent-pending proprietary multi-pathway technology that powers FutureIQ™. Developed by screening hundreds of ingredient combinations to identify the top-performing blend, MultiVital™ brings three technologies together to address multiple pathways involved in premature hair aging. And the finished formula was clinically validated as a complete system, not ingredient by ingredient. Because recognizing an ingredient doesn’t tell you the whole story. The innovation is in how it’s used, combined + delivered. 🧬 #k18hair #k18results #science
Sep 16, 2026 · Facebook
Who styled the stars at the Emmy Awards? ⭐️ The celebrity hairstylists behind some of last night’s best @televisionacad looks. Nicole Kidman styled by @hairbylorenzomartin PRODUCTS USED: HeatBounce conditioning heat protectant, AirWash™ dry shampoo, AstroLift™ reparative volume spray, molecular repair hair oil Lisa Rina styled by @brianfisherhair PRODUCTS USED: professional molecular repair hair mist, leave-in molecular repair hair mask, Airwash™ dry shampoo, HeatBounce conditioning heat protectant, AstroLift™ reparative volume spray, molecular repair hair oil Quinta Brunson styled by @hair_sulon PRODUCTS USED: professional molecular repair hair mist, damage shield pH protective shampoo, leave-In molecular repair hair mask, FutureIQ™ biomimetic hair longevity serum, HeatBounce conditioning heat protectant, AstroLift™ reparative volume spray PRO TIP: “From her natural pixie to every extension, I wanted to give the hair the same level of care throughout the entire transformation,” Suzette says. Sarah Pidgeon styled by @cwoodhair PRODUCTS USED: TripleBright oxidation defense purple shampoo, leave-in molecular repair hair mask, HeatBounce conditioning heat protectant, AirWash™ dry shampoo, molecular repair hair oil PRO TIP: “I often use a wide-tooth comb on soft waves instead of a brush, as this helps the waves stay in place and keep their definition, as brushing can often pull out the waves you have just applied.” Olivia Munn styled by @gonn24 PRODUCTS USED: AirWash™ dry shampoo, HeatBounce conditioning heat protectant, AstroLift™ reparative volume spray, molecular repair hair oil
Sep 15, 2026 · Instagram
K18 Hair brought a giant Tumblehair to life in NYC, rolling through four iconic New York City locations in one unforgettable IRL hair activation with @uncommon.creative.studio. From the original concept and construction to one very epic roll through NYC, this larger-than-life K18 Hair moment had people stopping, staring, and wondering if what they were seeing was actually real. Watch the full NYC Tumblehair experience and see how we brought an impossible hair idea to life. 👀 #K18Hair #K18Results #Tumblehair #NYC #NewYorkCity #Hair #HairCare #K18 #NYCActivation
Sep 14, 2026 · Youtube
A little peek into our K18 social team’s nightly routines. 🌙💤 We asked the team where they keep + remember to use FutureIQ™ and, naturally, had to get the tea on their nighttime habits too. 👀 From bedside tables to bathroom counters, everyone has their own way of making FutureIQ™ part of the routine. But we also found out we’re not exactly perfect when it comes to our other nighttime habits… 🤫 Now it’s your turn. Drop your nighttime bad habit? Shhhh… we won’t tell. 👇 #k18hair #k18results #nighttimeroutine
Sep 13, 2026 · Instagram
Hair aging may seem random, but understanding the science behind it helps our scientists develop new ways to tackle the signs of premature hair aging. 🧬 It starts with MultiVital™ technology, our patent-pending, proprietary multi-pathway system designed to address multiple pathways involved in premature hair aging. Developed by screening hundreds of ingredient combinations, MultiVital™ is all about how the right ingredients work together, down to the levels, ratios + delivery system. Because it’s not about any one ingredient. It’s about the formula as a whole. Comment 📖 to learn more about the science behind MultiVital™ on our blog! #k18hair #k18results #hairlongevity
Sep 12, 2026 · Instagram