What did Olaplex do on Black Friday?
On November 28, 2025, Olaplex ran up to 30% off on select items, via "Discount." Independently captured from olaplex.com — not aggregator copy.
The offer on the day
OLAPLEX.COM
Homepage · captured Nov 30, 2025
30% Off
30%
Depth on the day
Depth on the day
30%
▲ +13 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% Off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online
- Eligible categories
- Bestsellers
- Shipping
- —
What ran on each channel
4 channelsWhat Olaplex ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Olaplex homepage updates
Olaplex homepage updates capture
Captured Nov 30, 2025.
Olaplex on email
⏰ REMINDER: 30% off sitewide ends soon. ⏰
Captured Nov 30, 2025.
Olaplex on paid media
One. Last. Chance.
Captured Nov 30, 2025.
Olaplex on social
It’s the final hours of OLAPLEX’s biggest sale of the year…pass it on! Don’t miss out on your chance to get your Holiday shopping done early this year and get 30% off on OLAPLEX.com sitewide! That means even more savings on our limited-edition gift sets. Use code: CYBER
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Olaplex's competitive set
Benchmark on the same fieldsOlaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
epresepres.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Olaplex on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Olaplex.
What teams ask about Black Friday 2025
Answered from our data- Does Olaplex offer Black Friday discounts?
- Yes — on November 28, 2025, Olaplex ran 30% Off.
- How deep was Olaplex's Black Friday discount?
- Olaplex's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Olaplex use for Black Friday?
- Olaplex ran Black Friday 2025 as "Discount."
- Was Olaplex's Black Friday discount sitewide or limited to select items?
- Olaplex's Black Friday 2025 discount was on select items.
- Is Olaplex's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Olaplex use for Black Friday?
- Olaplex's Black Friday 2025 offer was eligible on: online.