Redken’s marketing, tracked daily.
The latest creative Redken puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Try Acidic Grow Full System FREE w/ $65 Orders
Sep 25, 2026
Paid media
MetaAcidic Grow Full System
Sep 3, 2026
Social
TiktokThe way our team gasped when we spotted the Redken bottles during the prom prep scene in @Michelle Branch & @marren morris ’ 'Goodbye to You' music video! 😱🖤 Y2K nostalgia at its finest .✨🎬 #MichelleBranch #Goodbyetoyou
Sep 25, 2026
What we track on Redken
ShopVision captures the public marketing we see from Redken every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Redken use?
All channelsPaid media is Redken's most-used channel. Jump to a channel below, or read straight down.
Redken homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Redken on email
32 capturedCadence
~6.8/ wk
Last 30 days
29
Try Acidic Grow Full System FREE w/ $65 Orders
Sep 25, 2026
Thin Hair? Meet Your Glow Up
Sep 22, 2026
JUST IN➡️ Gift Sets for Stronger, Softer, Shinier Hair
Sep 19, 2026
LAST CHANCE, 20% Off with Redken Rewards
Sep 17, 2026
20% Off TODAY with Redken Rewards
Sep 16, 2026
20% Off $65, Unlock Member-Only Savings
Sep 15, 2026
Join Redken Rewards✅ Take 20% Off✅
Sep 14, 2026
Must-Have Backstage Hair Prep
Sep 12, 2026
Runway Approved Hair Starts Here ✅
Sep 10, 2026
FINAL HOURS⌛20% Off $75, 15% Off Sitewide
Sep 7, 2026
Enjoy 15% Off NOW, 20% off $75🩷
Sep 6, 2026
Unlock 20% off $75 & 15% off SITEWIDE
Sep 5, 2026
Redken on paid media
343 capturedCadence
~24/ wk
Last 30 days
104
Top platform
Meta
Promotional history, record by record
189 records · latest 2 shown187 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Redken's competitive set
Benchmark on the same fieldsRedken’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
www.joico.comjoico.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Redken on social
136 capturedCadence
~14/ wk
Last 30 days
61
▼ 18%· vs prior 30d
Top platform
TikTok
The way our team gasped when we spotted the Redken bottles during the prom prep scene in @Michelle Branch & @marren morris ’ 'Goodbye to You' music video! 😱🖤 Y2K nostalgia at its finest .✨🎬 #MichelleBranch #Goodbyetoyou
Sep 25, 2026 · Tiktok
Meet the future of dry shampoo: NEW Redken Acidic Cleansing Mist. ⚡️✨ Powered by Glycolipids + 12% Cleansing Complex to absorb up to 4 days of excess oil buildup in just 1 use—while leaving hair + scalp feeling clean and refreshed. No heavy powders. No white cast. No residue. Just instant volume, texture + a lightweight finish. 👀 Dry shampoo, reimagined. Available October 1 at Ulta Beauty, Redken.com + Amazon. 🪩⚡️
Sep 24, 2026 · Tiktok
The next refresh in your routine is coming soon #comingsoon
Sep 23, 2026 · Tiktok
Master the ultimate high-shine finish with this professional Glass Red Hair Tutorial led by Redken Artist Gilad Goldstein. Learn how to combine permanent and demi-permanent shades using the mosaic hair painting technique to deliver reflective, multi-tonal red dimension that clients request every season. ✨What You’ll Learn: • How to section triangles to execute the seamless Mosaic Hair Painting Technique • Step-by-step blending using a custom Redken Color Fusion Formula • Professional tips for melting red hair color from base to ends without harsh lines • Strategic red hair dimension placement that pops around the face and interior lengths Formula Breakdown: Formula 1 (Zone 1 - Base/Depth): 1 oz (30 ml) Redken Shades ALK 4RV (Cabernet) 1.5 oz (45 ml) 10 Volume Pro-Oxide Cream Developer Formula 2 (Mids - Tone & Shine): 1.5 oz (45 ml) Redken Shades EQ Gloss 04RV (Cabernet) 0.5 oz (15 ml) Redken Shades EQ Red Kicker 2 oz (60 ml) Shades EQ Processing Solution Formula 3 (Ends - Lift & Vibrant Deposit): 1 oz (30 ml) Redken Color Fusion 6RV 1 oz (30 ml) Redken Color Fusion Hi-Fusion Red 2 oz (60 ml) 30 Volume Pro-Oxide Cream Developer 📍Timestamps (Chapters): 0:00 - Introduction to Glass Red Hair 0:24 - Red Tone Selection & Undertones 0:38 - Redken Color Formulas & Mixing Ratios 0:51 - Mosaic Hair Painting Technique & Sectioning 1:14 - Melting Red Hair Color: Base to Mids 1:22 - Tip Out Ends with Redken Color Fusion 1:44 - Red Hair Dimension Placement Around the Face 2:48 - Processing & Home Care Routine 2:58 - Final Glass Red Hair Reveal 🧪 Products Used: Redken Shades ALK (4RV Cabernet) Redken Shades EQ Gloss (04RV Cabernet, Red Kicker) Redken Shades EQ Processing Solution Redken Color Fusion (6RV, Hi-Fusion Red) Redken Pro-Oxide Cream Developer (10 Vol & 30 Vol) Redken Acidic Color Gloss Shampoo, Conditioner, Heat Protection Treatment, and Glass Gloss Treatment 🎬 Watch & Learn More: https://www.youtube.com/playlist?list=PLhI_s2UXRVoHBxlVq7Jqvz9gJmGCQ34zn https://www.youtube.com/playlist?list=PLhI_s2UXRVoE6H5HyWyVxUq6dnkubgaul 🖤 Subscribe: https://www.youtube.com/channel/UCVjyR2zoYEPY_U0bLIrezew?sub_confirmation=1 💻 Redken Pro Education: https://www.redkenpro.com/ 🌟 Level Loyalty Rewards: https://www.redkenpro.com/level-loyalty-rewards 🎓 About The Educator: Gilad Goldstein (@myguiltycrown) is an acclaimed Redken Artist and hair color specialist known for modern placement techniques and creative formulation. He empowers stylists behind the chair with straightforward, trend-forward application methods that deliver editorial shine and rich dimension. 🎨 About Redken: For over 60 years, Redken has been the #1 professional hair brand in the US, powered by science and prescribed by pros. Pioneering the "Scientific Approach to Beauty," Redken leads the industry with ground-breaking innovation in protein science, moisture, and acidic pH balance. #RedHair #Redken #HairPainting #RedkenColor #HairTutorial #haireducation #cherryred
Sep 22, 2026 · Youtube
Take a look behind the scenes! ⚡ Swipe through to go backstage at NYFW with us and get a front-row view of the magic in action. Hair was powerfully styled by Redken x Rodney Cutler Cutler Salon getting looks completely #RedkenReady for the runway. 🖤
Sep 21, 2026 · Facebook
It’s Sunday wash day and Extreme Length is the essential ✨ This is the cleanse your length routine has been waiting for 🖤 #Redken #ExtremeLength #WashDay #HaircareRoutine #hairtok
Sep 20, 2026 · Tiktok
Good hair has no final destination. Take Redken’s Acidic Color Gloss Naked Gloss Oil mini wherever you go for radiant shine, no matter where you land ✨
Sep 19, 2026 · Instagram
Shades EQ science, decoded 🧪 #RedkenArtisticAmbassador @Adriennedara is taking us inside Redken Labs to get answers straight from the Shades EQ scientists 💖 Episodes 1 and 2 are live now, with a new episode dropping every Friday ✨ Consider your Shades EQ FAQs officially answered 🖤 #Redken #ShadesEQ #Hairstylists #HairEducation
Sep 18, 2026 · Tiktok
Master the Spiced Smudge technique to modernize traditional root touch-ups into multidimensional, lived-in color. In this step-by-step tutorial, learn how to achieve 100% gray coverage at the root while seamlessly blending rich, warm cherry cola tones through the lengths. ✨ What You'll Learn: • Strategic quadrant sectioning for clean, controlled application • Hairline-customized gray coverage root smudge formulation using Redken Cover Fusion • Professional melt and blur blending techniques using Redken Shades EQ Alkaline • Formulas to achieve rich, multi-tonal fall hair color formulation on lived-in brunette color Formula Breakdown: Zone 1 (Crown / Back Base - Gray Coverage): 60g Redken Cover Fusion 4NN 60g 20 Volume Pro-Oxide Cream Developer (1:1 mixing ratio) Process for 35–45 minutes Zone 1 (Hairline Base - Gray Coverage): 30g Redken Cover Fusion 6NN 30g 20 Volume Pro-Oxide Cream Developer (1:1 mixing ratio) Process for 35–45 minutes Zone 2 (Mid-Lengths - Melt): 60g Redken Shades ALK 4CB 30g Redken Shades ALK 6G 135g 10 Volume Pro-Oxide Cream Developer (1:1.5 mixing ratio) Process for 20 minutes at room temperature Zone 3 (Ends - Color Melt): 60g Redken Shades ALK 6CB 30g Redken Shades ALK 8G 15g Redken Shades ALK 7C 157.5g 10 Volume Pro-Oxide Cream Developer (1:1.5 mixing ratio) Process for 20 minutes at room temperature 📍 Timestamps (Chapters): 0:00 - Introduction to the Spiced Smudge 0:25 - Consultation & Service Overview 1:04 - 4-Quadrant Sectioning 1:43 - Gray Coverage Root Smudge Application 3:44 - Redken Shades EQ Alkaline Smudge & Blend 4:47 - Zone 3 Color Melt Application 6:44 - Final Results & Styling Reveal 🧪 Products Used: Redken Cover Fusion (4NN, 6NN) Redken Shades ALK (4CB, 6G, 6CB, 8G, 7C) Redken Pro-Oxide Cream Developer (10 Volume & 20 Volume) 🎬 Watch & Learn More: https://www.youtube.com/playlist?list=PLhI_s2UXRVoHBxlVq7Jqvz9gJmGCQ34zn 🖤 Subscribe: https://www.youtube.com/channel/UCVjyR2zoYEPY_U0bLIrezew?sub_confirmation=1 💻 Redken Pro Education: https://www.redkenpro.com/ 🌟 Level Loyalty Rewards: https://www.redkenpro.com/level-loyalty-rewards 🎓 About The Educator: Sara Botsford is an accomplished Denver-based luxury hair artist and Redken Artistic Ambassador renowned for her lived-in color expertise and multidimensional brunette transformations. Known for breaking down complex color theory into actionable salon steps, Sara empowers stylists behind the chair with high-efficiency techniques that elevate everyday salon services. 🎨 About Redken: For over 60 years, Redken has been the #1 professional hair brand in the US, powered by science and prescribed by pros. Pioneering the "Scientific Approach to Beauty," Redken leads the industry with ground-breaking innovation in protein science, moisture, and acidic pH balance. #Redken #HairColortutorial #GrayCoverage #RootSmudge #LivedInColor #cherrycolahair
Sep 17, 2026 · Youtube
NYFW powered by Redken @ajhhair ✨
Sep 16, 2026 · Instagram
#TextureTuesday Mini but major! Our best sellers just got a mini upgrade 😩🖤 Repair, softness and shine now in mini form with our NEW 50mL deluxe treatment minis of ABC 24/7 Night & Day, All Soft Argan-6 Oil, Naked Gloss Hair Oil ✨ Secure your favorites as minis @Ulta Beauty #Redken #TravelSize #HairCare #NewLaunch
Sep 15, 2026 · Tiktok
Let’s just say our #RedkenPros @Alejandro Lopez & @madeandtaylored 🐆 WORKED this weekend at the @Renéenyc NYFW SS27 show. 😮💨 #NYFW @CUTLER
Sep 14, 2026 · Tiktok