What did Kylie Cosmetics do on Black Friday?
On November 28, 2025, Kylie Cosmetics ran up to 40% off sitewide, via "Discount." Independently captured from kyliecosmetics.com — not aggregator copy.
The offer on the day
KYLIECOSMETICS.COM
Homepage · captured Nov 30, 2025
40% OFF SITEWIDE, free limited-edition gift with your order,FREE GLOSSY PINK MAKEUP POUCH free with any $70+ order
40%
Depth on the day
Depth on the day
40%
▲ +23.7 pts · vs its active-promo avg
Vs discounters
-4 pts
▼ below avg · 44% among discounters
- Headline offer
- 40% OFF SITEWIDE, free limited-edition gift with your order,FREE GLOSSY PINK MAKEUP POUCH free with any $70+ order
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Kylie Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Kylie Cosmetics homepage updates
Kylie Cosmetics homepage updates capture
Captured Nov 30, 2025.
Kylie Cosmetics on paid media
up to 50% off SITEWIDE
Captured Nov 30, 2025.
Kylie Cosmetics on social
happy 10 year anniversary of kylie cosmetics! thank you for coming on this journey with us 🖤
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Kylie Cosmetics's competitive set
Benchmark on the same fieldsKylie Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Kylie Cosmetics on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Kylie Cosmetics.
What teams ask about Black Friday 2025
Answered from our data- Does Kylie Cosmetics offer Black Friday discounts?
- Yes — on November 28, 2025, Kylie Cosmetics ran 40% OFF SITEWIDE, free limited-edition gift with your order,FREE GLOSSY PINK MAKEUP POUCH free with any $70+ order.
- How deep was Kylie Cosmetics's Black Friday discount?
- Kylie Cosmetics's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Kylie Cosmetics use for Black Friday?
- Kylie Cosmetics ran Black Friday 2025 as "Discount."
- Was Kylie Cosmetics's Black Friday discount sitewide or limited to select items?
- Kylie Cosmetics's Black Friday 2025 discount was sitewide.
- Is Kylie Cosmetics's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Kylie Cosmetics use for Black Friday?
- Kylie Cosmetics's Black Friday 2025 offer was eligible on: online, in-store, app.