ColourPop’s marketing, tracked daily.
The latest creative ColourPop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Angel or Villian? Why not both. 👼😈
Sep 25, 2026

Social
InstagramThe duo that lets you pick a side, or wear both. Introducing our FIRST ever Dual Sided gloss with a creme pearl finish. ✨ Each duo pairs up two UNIVERSTARS, so all four together bring the whole crew home. TATA + COOKY SHOOKY + CHIMMY RJ + MANG KOYA + VAN #ColourPopWithBT21 #UNIVERSTARS
Sep 25, 2026
What we track on ColourPop
ShopVision captures the public marketing we see from ColourPop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does ColourPop use?
All channelsPaid media is ColourPop's most-used channel. Jump to a channel below, or read straight down.
ColourPop homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
ColourPop on email
73 capturedCadence
~5.4/ wk
Last 30 days
23
▲ 28%· vs prior 30d

Angel or Villian? Why not both. 👼😈
Sep 25, 2026

The BT21 Angel & Villain Collection is HERE! 😇😈
Sep 24, 2026

Incoming from Planet BT 🪐
Sep 23, 2026

perfect lips are out. blurred lips are in 👄
Sep 14, 2026

it's giving luxe lip energy 💋✨
Sep 13, 2026

new lip combos just entered the chat 😍
Sep 12, 2026

meet Cloud Whip Blurring Lip Liner ☁️
Sep 11, 2026

SURPRISE‼️ One more day for 25% OFF sitewide! 💝
Sep 10, 2026

25% OFF sitewide end TONIGHT! ⏰
Sep 9, 2026

Our best vaults now are 25% OFF 😍
Sep 8, 2026

Get next level eye looks with 25% OFF sitewide✨😍
Sep 7, 2026

25% OFF the Twilight Saga and more collabs! 🐺🌕
Sep 6, 2026
ColourPop on paid media
400 capturedCadence
~14/ wk
Last 30 days
58
Top platform

Still thinking about your next makeup favorite? Your beauty routine called for a refresh. Discover easy-to-love products made to bring more color, glow, and fun to your everyday look. ✨
Aug 28, 2026 · Meta

10 Shades For Every Lip Look 💋
Aug 26, 2026 · Meta

A Juicy Glow, Anywhere
Aug 19, 2026 · Meta

Glow Different
Aug 14, 2026 · Meta
ColourPop on sms
5 capturedCadence
~0.2/ wk
Last 30 days
1
Promotional history, record by record
217 records · latest 5 shown212 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
ColourPop's competitive set
Benchmark on the same fieldsColourPop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
ColourPop on social
279 capturedCadence
~10/ wk
Last 30 days
44
Top platform
Instagram
The duo that lets you pick a side, or wear both. Introducing our FIRST ever Dual Sided gloss with a creme pearl finish. ✨ Each duo pairs up two UNIVERSTARS, so all four together bring the whole crew home. TATA + COOKY SHOOKY + CHIMMY RJ + MANG KOYA + VAN #ColourPopWithBT21 #UNIVERSTARS
Sep 25, 2026 · Instagram
The villain side of this BT21 palette does not do subtle. Smudged, sharp, and a little dangerous 😈 Watch it build from soft blend to full graphic liner. Ft. @d.idooooooo #ColourPop #BT21
Sep 24, 2026 · Instagram
Calling all UNIVERSTARS 🚨 Something sweet 'n' mischievous is landing this week..😏 Are you ready? Dropping Thursday, 9/24 at 10 AM PT or sign up using the link in bio to be the first to know! #ColourPopCosmetics
Sep 22, 2026 · Tiktok
Calling all UNIVERSTARS 🚨 Something sweet 'n' mischievous is landing this week 😏 Be the first to know at the link in bio!
Sep 21, 2026 · Instagram
Soft focus, Softer grip. Cloud Whip Blurring Lip Liner looks this good bundled together, and even better once it's actually on. That same creamy, blurred finish no matter which one you reach for, so grabbing a few isn't really overkill, it's just prep. The bundle knew what it was doing. 🤎 #BlurBlendGo #ColourPopCosmetics
Sep 19, 2026 · Instagram
The tech behind the blur 🤎 Cloud Whip Blurring Lip Liner's rounded, domed tip hugs your lip line so there's zero tightrope-walking involved. Then the creamy, buildable formula melts in for a soft-focus finish that reads diffused, not drawn on. ☁️ soft-focus blurred definition 💋 lip liner + lip colour hybrid 🍦 creamy, comfortable glide ✨ medium, buildable coverage 🤎 wearable neutral shades
Sep 18, 2026 · Instagram
@cynnmarieeee has the Cloud Whip routine down to a science 🤎 Trace your natural lip line, then blur it in with a brush or your finger (we don't judge 😏). Undone is the look, not an accident. #ColourPopCosmetics #BlurBlendGo
Sep 17, 2026 · Instagram
8 shades, zero hard edges. Just the way it’s meant to be 🍦 #ColourPopCosmetics #BlurBlendGo
Sep 16, 2026 · Instagram
Why pick just one? @safai305 is showing us the perfect soft contour using Just Perfect, Mochaccino, and Iced Espresso Cloud Whip Blurring Lip Liners ☕️🍦 #BlurBlendGo #ColourPopCosmetics
Sep 14, 2026 · Instagram
one finger. zero effort. Cloud Whip's creamy formula picks up with just a tap. no brush, no mirror, no extra steps. it melts into your lips before you even notice you're wearing it. this is what happens when a lip liner stops trying so hard. 🍦 #BlurBlendGo #ColourPopCosmetics
Sep 13, 2026 · Instagram
wear it solo or stack it under Fresh Kiss Glossy Lip Balm. either way it's blur & go 🍦 Cloud Whip Blurring Lip Liner, the hybrid your lip combo era has been waiting for 👄 ft. @whatever.trishi #ColourPopCosmetics #BlurTheLines
Sep 12, 2026 · Instagram
candle lit, fall vibes just got a lot cozier 🍂 new Cloud Whip Blurring Lip Liner available in 8 shades, just in time for sweater weather. pair it with Cloud Whip Liquid Lipstick for the perfect fall lip combo. 💋 ft. @fatimacaser #ColourPopCosmetics #BlurBlendGo
Sep 11, 2026 · Instagram