JanSport’s marketing, tracked daily.
The latest creative JanSport puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on JanSport
ShopVision captures the public marketing we see from JanSport every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, EU
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does JanSport use?
All channelsPaid media is JanSport's most-used channel. Jump to a channel below, or read straight down.
JanSport homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
JanSport on email
79 capturedCadence
~5.8/ wk
Last 30 days
25
▼ 24%· vs prior 30d

Don't forget...15% off is waiting
Nov 10, 2026

15% Off Your New Set✨
Nov 7, 2026

You Have Great Taste!
Nov 6, 2026

Hot Hues For Colder Weather🤎❄️
Nov 5, 2026

Gift An Icon🎁
Nov 4, 2026

Express yourself with color
Nov 3, 2026

Welcome In! Here’s 15% Off.
Nov 1, 2026

You Have Great Taste!
Oct 30, 2026

Our Long Weekend Faves
Oct 29, 2026

New Season. New Must-Have Prints.
Oct 27, 2026

Welcome In! Here’s 15% Off.
Oct 26, 2026

Matching Made Easy💕
Oct 24, 2026
JanSport on paid media
274 capturedCadence
~1.4/ wk
Last 30 days
6
▲ 20%· vs prior 30d
Top platform
JanSport's competitive set
Benchmark on the same fieldsJanSport’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
JanSport on social
67 capturedCadence
~5.1/ wk
Last 30 days
22
▼ 15%· vs prior 30d
Top platform
Instagram
introducing our all new Unphased Shoulder Bag. the perfect holiday party companion ✨
Nov 10, 2026 · Instagram
Beautifully wrapped. Even before the paper. Meet the Jacquard Collection 🎁
Nov 9, 2026 · Instagram
i'm out 💀
Nov 6, 2026 · Instagram
i'm out 💀 #boardgames #gametok #dicegame #familygamenight #jansport
Nov 5, 2026 · Tiktok
proof that a little animal print makes the whole fit 🐆
Nov 4, 2026 · Instagram
your backpack's favorite backpack 🎒😍
Nov 3, 2026 · Instagram
just making everyone say "sooooo cuuuuuute" 🥺🥺🥺
Nov 2, 2026 · Instagram
Good Latitude, now in Mauve Haze. For wherever you're going, and whatever mood you're in. ✈️🎒
Oct 30, 2026 · Instagram
Currently into: Emerald Pool. Fresh color. Good Latitude. Let’s go.
Oct 29, 2026 · Instagram
new colors? yes, please! ✈️
Oct 28, 2026 · Instagram
got you covered 👌 👻 🎃
Oct 27, 2026 · Facebook
travel bag or a portable food court??? #travel #traveltok #travelsnacks #jansport #jansportbackpack #luggage #travelwithme
Oct 24, 2026 · Instagram