What did JanSport do on Black Friday?
On November 28, 2025, JanSport ran up to 20% off sitewide, via "Discount." Independently captured from jansport.com — not aggregator copy.
The offer on the day
JANSPORT.COM
Homepage · captured Nov 30, 2025
20% Off Sitewide + Free Shipping
20%
Depth on the day
Depth on the day
20%
▼ -2.8 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% Off Sitewide + Free Shipping
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat JanSport ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
JanSport homepage updates
JanSport homepage updates capture
Captured Nov 30, 2025.
JanSport on email
Final Hours! 20% Off Sitewide!
Captured Nov 30, 2025.
JanSport on paid media
JanSport® Holiday Sale
Captured Nov 28, 2025.
JanSport on social
Concerts. Games. Festivals. Holidays. 🎁 One bag for all the vibes: the JanSport Clear Crossbody.
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
JanSport's competitive set
Benchmark on the same fieldsJanSport’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The North Facethenorthface.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
JanSport on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured JanSport.
What teams ask about Black Friday 2025
Answered from our data- Does JanSport offer Black Friday discounts?
- Yes — on November 28, 2025, JanSport ran 20% Off Sitewide + Free Shipping.
- How deep was JanSport's Black Friday discount?
- JanSport's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did JanSport use for Black Friday?
- JanSport ran Black Friday 2025 as "Discount."
- Was JanSport's Black Friday discount sitewide or limited to select items?
- JanSport's Black Friday 2025 discount was sitewide.
- Is JanSport's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did JanSport use for Black Friday?
- JanSport's Black Friday 2025 offer was eligible on: online, app, in-store.