Fjällräven’s marketing, tracked daily.
The latest creative Fjällräven puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
The Expedition Series: trusted warmth since 1974
Sep 24, 2026
Social
InstagramOne of the best views in New Hampshire is hiding at the end of a surprisingly short hike. #ad Mount Willard is one of those hikes that proves you don’t need to go far to get a pretty incredible payoff. Starting at Crawford Notch, crossing the railroad tracks and climbing into the White Mountains, the weather can change quickly even on a shorter hike. That’s why I’m usually carrying a few extra layers. I’ve spent a lot of time outside with @fjallraven_na gear over the years, and I like that their trekking pieces are made for exactly this kind of day. Simple, functional gear that can handle changing conditions without overcomplicating things. And maybe bring your camera too. #seeyououthere #WhiteMountains #NewHampshire
Sep 25, 2026
What we track on Fjällräven
ShopVision captures the public marketing we see from Fjällräven every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fjällräven use?
All channelsPaid media is Fjällräven's most-used channel. Jump to a channel below, or read straight down.
Fjällräven homepage updates
169 capturedCadence
~12/ wk
Last 30 days
53
▼ 12%· vs prior 30d
Fjällräven on email
70 capturedCadence
~6.1/ wk
Last 30 days
26
—· vs prior 30d
The Expedition Series: trusted warmth since 1974
Sep 24, 2026
Build a trekking kit for any trail
Sep 22, 2026
Everyday pieces, made to last.
Sep 20, 2026
The jacket worn by one of the world’s top adventure photographers
Sep 17, 2026
Your everyday kit for cooler days
Sep 15, 2026
New trekking styles for fall
Sep 12, 2026
New arrivals for cooler days
Sep 10, 2026
New arrivals for cooler days
Sep 9, 2026
Last Chance. Enjoy 30% Off Select Styles
Sep 7, 2026
Don’t miss up to 30% off
Sep 6, 2026
Save up to 30% this Labor Day
Sep 4, 2026
Give your gear a second life
Sep 1, 2026
Fjällräven on paid media
400 capturedCadence
~53/ wk
Last 30 days
229
Top platform
Promotional history, record by record
55 records · latest 1 shown54 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fjällräven's competitive set
Benchmark on the same fieldsFjällräven’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Norrønanorrona.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fjällräven on social
86 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 7%· vs prior 30d
Top platform
Instagram
One of the best views in New Hampshire is hiding at the end of a surprisingly short hike. #ad Mount Willard is one of those hikes that proves you don’t need to go far to get a pretty incredible payoff. Starting at Crawford Notch, crossing the railroad tracks and climbing into the White Mountains, the weather can change quickly even on a shorter hike. That’s why I’m usually carrying a few extra layers. I’ve spent a lot of time outside with @fjallraven_na gear over the years, and I like that their trekking pieces are made for exactly this kind of day. Simple, functional gear that can handle changing conditions without overcomplicating things. And maybe bring your camera too. #seeyououthere #WhiteMountains #NewHampshire
Sep 25, 2026 · Instagram
Experience life up north. Explore Fjällräven Polar. Applications open on September 29, learn more through link in bio. #FjallravenPolar2027
Sep 24, 2026 · Instagram
Meet your new favorite layer. The Kaipak Fleece is a lightweight zip-up ideal for adventures during changing seasons or as a midlayer when temperatures drop. Zippered hand and chest pockets keep your essentials within easy reach, while its seams are designed to help reduce chafing under your pack for all-day comfort and freedom of movement. Learn more through the link in our bio.
Sep 23, 2026 · Instagram
With the right equipment, knowledge, and support, anyone can explore the Arctic. Fjällräven Polar is proof. A dog-sled expedition, it brings people from around the world to the Scandinavian Arctic tundra. Experience life up north. Explore Fjällräven Polar. Learn more with the link in bio. Follow our 2026 Fjällräven Polar story from September 29. #FjallravenPolar2027
Sep 22, 2026 · Instagram
What does it mean to be a good steward of the places we explore? For environmental journalist and sustainability advocate Cayte Bosler, this question sits at the heart of her work and storytelling. This Climate Week in New York City, we are supporting a panel moderated by Cayte at @the_explorers_club about the future of public lands and the wildlife that depend on them. The conversation will consider questions like: When we say “public lands,” what are we actually asking the public to protect? How do we make a compelling case for protecting something simply because it has a right to remain intact? Is there a way to incorporate intrinsic, ecological, cultural, and inter-generational value more meaningfully into the decisions we make about public lands? Join us and our partners as we consider what responsible exploration and stewardship can look like today and for generations to come. 📅 September 25 | 5 p.m. ET Purchase tickets and support The Explorers Club at the link in bio.
Sep 21, 2026 · Instagram
Meet Brittain from @summitscholarshipfoundation! “As a kid I was obsessed with the outdoors. From the age of four my dad had me hiking, skiing, rafting, camping, climbing, and diving. Then I picked up a camera at the age of eight and didn’t put it down until I went into foster care six years later.” Brittain is a filmmaker based in Las Vegas who received Summit Scholarship’s Adventure Lens Scholarship to document the 2025 Cordillera Blanca expedition. “After entering the system, I wouldn’t come back to the outdoors or to my camera for over a decade. Most of my work now is an ode to my dad and our early explorations. In the same way that he shared adventure with me, I want to share it with others.” This summer, we had the opportunity to share the trail with Brittain at Fjällräven Classic USA, where she joined the Summit Scholarship community for another adventure outdoors. We’re proud to support Summit Scholarship and the people finding new ways to experience, connect with and share the outdoors through their programs. Learn more about the foundation through the link in our bio.
Sep 20, 2026 · Instagram
A three-day trek in northern Spain when the hotels are closed and summer is over? Yes please! Explore the off season.
Sep 19, 2026 · Instagram
Find more out there. More trails to explore. More reasons to get outside. More moments worth sharing along the way. Start your journey through the link in our bio.
Sep 18, 2026 · Instagram
Some journeys take you farther than you ever expected. Watch the official trailer for The North, as two friends reunite after a decade apart to take on Scotland’s grueling 330-mile West Highland Way and Cape Wrath Trail, where breathtaking landscapes, unexpected epiphanies, and life-changing self-discovery await. In Dolby Cinemas at AMC October 5th & select cities October 9th. Get tickets at our link in bio.
Sep 17, 2026 · Instagram
Great gear has more adventures ahead. Pre-Loved is our secondhand marketplace where you can buy and sell Fjällräven gear that is ready for its next chapter. By shopping secondhand through Pre-Loved, you reduce waste, lower your environmental impact, and extend the life of our gear that’s built to last. Shop Pre-Loved through the link in our bio.
Sep 16, 2026 · Instagram
Explore the off-season with reliable gear that keeps you moving. Head to the link in our bio to start your journey. #FindMoreOutThere
Sep 15, 2026 · Instagram
Meet Amina from @summitscholarshipfoundation! Based in Florida, Amina is a medical professional with a passion for building her skills and community outdoors. In 2025, she received the Mt. Baker expedition scholarship. “I believe that when women come together in challenging environments like the mountains, we bring out the best in each other.” For Amina, the experience was an opportunity to grow her outdoor skills while learning how to navigate challenging environments as a medical professional. “I want to be part of a community where women can lead, inspire, and create a positive impact on one another, especially in high-stakes, high-pressure environments.” This summer, she joined the Summit Scholarship community once again to trek Fjällräven Classic USA. Stories like Amina’s are why we’re proud to support Summit Scholarship and the opportunities they create outdoors. Learn more about the foundation through the link in our bio.
Sep 14, 2026 · Instagram