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Fjällräven
fjallraven.com ↗

Fjällräven’s marketing, tracked daily.

The latest creative Fjällräven puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Fjällräven

ShopVision captures the public marketing we see from Fjällräven every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Fjällräven use?

All channels

Paid media is Fjällräven's most-used channel. Jump to a channel below, or read straight down.

Fjällräven homepage updates

209 captured

Cadence

~21/ wk

Last 30 days

90

▲ 43%· vs prior 30d

Fjällräven on email

83 captured

Cadence

~7.5/ wk

Last 30 days

32

▲ 19%· vs prior 30d

Fjällräven on social

110 captured

Cadence

~8.6/ wk

Last 30 days

37

▼ 20%· vs prior 30d

Top platform

Instagram

Fjällräven's competitive set

Benchmark on the same fields

Fjällräven’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
FjällrävenFjällräven
21%
30%
4
This page
PatagoniaPatagoniapatagonia.com
98
Open profile →
Herschel Supply Co.Herschel Supply Co.herschel.com
95
Open profile →
The North FaceThe North Facethenorthface.com
94
Open profile →
FilsonFilsonfilson.com
92
Open profile →
Arc'teryxArc'teryxarcteryx.com
90
Open profile →
Topo DesignsTopo Designstopodesigns.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.