Patagonia’s marketing, tracked daily.
The latest creative Patagonia puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Casual jackets for mixed weather
Sep 25, 2026

Social
LinkedinEarlier this month, we announced a lawsuit against the Trump administration for illegally reducing Bears Ears National Monument by 91%. Since then, we’ve received lots of questions about what people can do to help. While our lawsuit is still in its early stages, the most impactful thing you can do right now is to support our nonprofit partners at the Bears Ears Inter-Tribal Coalition (BEITC), who continue to lead grassroots efforts alongside Tribal nations, local communities and conservation organizations to protect and steward Bears Ears through this uncertain time. While BEITC is not a plaintiff in the lawsuit, the nonprofit is one of the driving forces behind the historic co-management plan between Bears Ears Tribes and the federal government to protect and steward millions of acres of culturally and spiritually significant lands. Donations can be made at https://lnkd.in/eH73d27M. If you can’t donate at this time, we also offer ways to take action with BEITC on Patagonia Action Works. Thank you for your support. Photo: Steven Gnam
Sep 25, 2026
What we track on Patagonia
ShopVision captures the public marketing we see from Patagonia every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Patagonia use?
All channelsHomepage is Patagonia's most-used channel. Jump to a channel below, or read straight down.
Patagonia homepage updates
852 capturedCadence
~87/ wk
Last 30 days
371
Patagonia on email
49 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 6%· vs prior 30d

Casual jackets for mixed weather
Sep 25, 2026

Snap-T warmth for any situation
Sep 23, 2026

Connecting with your sport communities
Sep 16, 2026

New fall styles inspired by polar regions
Sep 14, 2026

Fall Workwear for any weather
Sep 13, 2026

Nano Puff: wet-weather warmth
Sep 12, 2026

Black Hole bags ready to roll
Sep 10, 2026

Late summer picks from the press
Sep 7, 2026

New quilted layers
Sep 5, 2026

We do it because it’s worth it
Sep 4, 2026

Get the emails you truly want
Sep 3, 2026

A few favorites you might like
Sep 2, 2026
Patagonia on paid media
200 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 67%· vs prior 30d
Top platform
Promotional history, record by record
312 records · latest 5 shown307 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Patagonia's competitive set
Benchmark on the same fieldsPatagonia’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Patagonia on social
244 capturedCadence
~18/ wk
Last 30 days
79
▼ 14%· vs prior 30d
Top platform
Facebook
Earlier this month, we announced a lawsuit against the Trump administration for illegally reducing Bears Ears National Monument by 91%. Since then, we’ve received lots of questions about what people can do to help. While our lawsuit is still in its early stages, the most impactful thing you can do right now is to support our nonprofit partners at the Bears Ears Inter-Tribal Coalition (BEITC), who continue to lead grassroots efforts alongside Tribal nations, local communities and conservation organizations to protect and steward Bears Ears through this uncertain time. While BEITC is not a plaintiff in the lawsuit, the nonprofit is one of the driving forces behind the historic co-management plan between Bears Ears Tribes and the federal government to protect and steward millions of acres of culturally and spiritually significant lands. Donations can be made at https://lnkd.in/eH73d27M. If you can’t donate at this time, we also offer ways to take action with BEITC on Patagonia Action Works. Thank you for your support. Photo: Steven Gnam
Sep 25, 2026 · Linkedin
We’re hosting two nights of free food, drinks, live music, conversation and joy in Atlanta to get geared up for the midterms. If you’re in the area, we’d love to see you there. On Sept. 30 and Oct. 1, we’re bringing together Patagonia ambassadors, artists, activists and more at our Atlanta Beltline store to celebrate local organization, community, sport and civic engagement. Attendees will also hear how to get involved in our effort to reach the millions of environmentalists who sat out the 2024 General Election. Check out the lineup and RSVP below! Sept. 30 Community run with ambassadors Peyton Thomas and Canyon Woodward Free tacos from Bell Street Burritos, beer and an intimate, live performance from folk singer-songwriter S.G. Goodman. Oct. 1 Complimentary food from the Refugee Women’s Network Chef’s Club, free beer, chain-stitching craft and nonprofit tabling with Black Voters Matter, Georgia Conservation Voters and Dirtroad Organizing. Q&A Speaker Series with Bernard Fraga, Kalen Allen, Shanequa Gay, Dhani Jones, and legendary activist and former Greenpeace executive director Annie Leonard. Closing the night with a live set from renowned singer and multi-hyphenate Dawn Richard. https://lnkd.in/evXjGwXH
Sep 24, 2026 · Linkedin
Nearly 90 million acres of public lands are on the chopping block. This November, we can hold unchecked power to account. Find out how on September 26. https://pat.ag/F/MidtermElections26/Vote
Sep 23, 2026 · Facebook
Can withstand the hydraulic forces of surfing. Exceptional gear for uncommon pursuits since 1973. https://pat.ag/F/F26/InnovationUnusual
Sep 22, 2026 · Facebook
Fossil fuel billionaires are ripping us off and profiting from the most anti-environment, anti-public-lands, anti-climate and anti-human policies ever. Together we can stop this. Join us. https://lnkd.in/ezQ6wSCM
Sep 21, 2026 · Linkedin
What happens when a bunch of athletes, artists and activists get together and get pumped up to vote? Come find out next week at our Patagonia Atlanta Beltline back-to-back parties. Free food and drinks, live music and conversations with local activists, and Patagonia Trail Running ambassadors Peyton Thomas and Canyon Woodward. Plus, check out our new friend-to friend voter planning tool. First 20 RSVPs to Wednesday's event get a free Patagonia running vest. https://pat.ag/F/MidtermElections26/Event/ATL Photos: Cherisa Hawkins and Brittany Obrien
Sep 20, 2026 · Facebook
Guess the year. Mountain biking has changed a lot over the past two decades, but golden-hour rides are as magical as they’ve always been. Holger Meyer takes a timeless ride in San Vigilio di Marebbe, Italy. Photo: Mattias Fredriksson
Sep 19, 2026 · Facebook
We're pretty sure those are lemons, Jude. Exceptional gear for uncommon pursuits since 1973. https://pat.ag/F/F26/InnovationUnusual
Sep 18, 2026 · Facebook
The family is getting bigger! We just opened a new store at the foot of the Alps, in Salzburg, Austria. We kicked off the opening with a friends and family evening followed by hikes, trail runs and creative activities. Visitors personalized clothing and tote bags with Salzburg screen-prints and patches, connected with a local NGO and enjoyed coffee while getting to know the new space. If your travels bring you to the beautiful landscapes of Salzburg, stop by and say hi!
Sep 17, 2026 · Linkedin
1992 is calling. Exceptional gear for uncommon pursuits. https://pat.ag/F/F26/InnovationUnusual
Sep 16, 2026 · Facebook
In a single day, the Coastal Plain of the Arctic National Wildlife Refuge, one of the most biologically sensitive areas on Earth, was opened to oil and gas drilling. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in less than two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let ’s build the biggest voter turnout we’ve ever seen. https://lnkd.in/ezQ6wSCM Photo: Paul Wilson
Sep 15, 2026 · Linkedin
In a single day, a 20-year mining ban protecting the Boundary Waters Canoe Area Wilderness was overturned. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in the last two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let’s build the biggest voter turnout we’ve ever seen. Link in bio. Photo: Nate Ptacek
Sep 14, 2026 · Tiktok