Patagonia’s marketing, tracked daily.
The latest creative Patagonia puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026What we track on Patagonia
ShopVision captures the public marketing we see from Patagonia every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Patagonia use?
All channelsHomepage is Patagonia's most-used channel. Jump to a channel below, or read straight down.
Patagonia homepage updates
352 capturedCadence
~82/ wk
Last 30 days
352
Patagonia on email
78 capturedCadence
~8.2/ wk
Last 30 days
35
▲ 59%· vs prior 30d

New winter layers have landed
Nov 9, 2026

How did that 11.2 Million Vote Project go?
Nov 6, 2026

Your new slayer layer is here: Nano-Air Light
Nov 5, 2026

Our 2026 Gift Guide
Nov 4, 2026

Get the emails you truly want
Nov 3, 2026

A few favorites you might like
Nov 2, 2026

Our classic waterproof jackets
Nov 1, 2026

New arrivals built for the endless pursuit
Oct 30, 2026

Better Sweater: Wear it to believe it
Oct 28, 2026

Ditch clothes for the polls on Election Day
Oct 27, 2026

Welcome to Patagonia emails
Oct 26, 2026

Ready for anything
Oct 25, 2026
Patagonia on paid media
200 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 33%· vs prior 30d
Top platform
Promotional history, record by record
18 records · latest 2 shown16 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Patagonia's competitive set
Benchmark on the same fieldsPatagonia’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Patagonia on social
259 capturedCadence
~23/ wk
Last 30 days
100
▲ 20%· vs prior 30d
Top platform
Facebook
Colin Haley enters a surreal wind tunnel on his historic winter solo of Cerro Torre. "Alone on the Torre" is on tour now with Reel Rock 20. Find shows and get tickets at https://pat.ag/TT/ReelRock20
Nov 9, 2026 · Tiktok
We're here for 100 duck dives on big offshore mornings—for the suffering and reward. We're dedicated to surfing and building gear that pushes the boundaries of what's possible in the water. We do all this for the love of the ocean. We do it because it's worth it. Learn more at https://pat.ag/TT/F26/WorthIt
Nov 8, 2026 · Tiktok
We've got this down. Tested in Earth's most extreme conditions and refined in our Forge lab, our down-insulated gear uses advanced baffles, quilting, seam patterns and materials to minimize cold spots and maximize durability, movement and comfort. Get down at https://pat.ag/TT/F26/Down
Nov 7, 2026 · Tiktok
Introducing the Re-Tool Air. Made with exclusive Polartec Alpha™ Direct 100% recycled fleece fabric. It took four years of collaboration to construct the exclusive Polartec Alpha™ Direct 100% recycled fleece fabric. It's a more resilient evolution of the fuzzy, cult-favorite Polartec Alpha™ because we believe a product is never done until it's durable and fully recycled. Still incredibly light and thermally adaptable, the new Re-Tool Air is truly unlike any everyday fleece we've ever made. Learn more at https://pat.ag/F/F26/Re-ToolAir Photos: Arenui Frapwell (@arefrapwell), Ken Etzel (@ken_etze)
Nov 6, 2026 · Facebook
In the 2024 election, 11.2 million environmental voters didn’t vote, so for the 2026 midterms, we called on you to change that. Within a week, you shared over 480K vote plans with friends and family and earned $11.2M in Patagonia credits. By late October, you sent 500K+ vote plans. 30% of those plans went to people under the age of 30 and 25% went to people who didn’t vote in 2024. Together, we hit participation in all 50 states and D.C., plus, one of you go-getters shared 35 vote plans, surpassing our data team’s wildest dreams. While the midterm elections are over, there are ways you can keep doing good in your own community. Visit the link in bio to connect with grassroots environmental organizations on Patagonia Action Works.
Nov 5, 2026 · Tiktok
In the 2024 election, 11.2 million environmental voters didn't vote, so for the 2026 midterms, we called on you to change that. Within a week, you shared over 480K vote plans with friends and family and earned $11.2M in Patagonia credits. By late October, you sent 500K+ vote plans. 30% of those plans went to people under the age of 30 and 25% went to people who didn't vote in 2024. Together, we hit participation in all 50 states and D.C., plus, one of you go-getters shared 35 vote plans, surpassing our data team's wildest dreams. While the midterm elections are over, there are ways you can keep doing good in your own community. Visit https://pat.ag/F/PAW/PostElections26 to connect with grassroots environmental organizations on Patagonia Action Works.
Nov 4, 2026 · Facebook
Today, all of our U.S. stores are closed and our customer service team is offline so employees can cast their ballots in the midterm elections and help get out the vote. We're proud to be founding members of Time To Vote, a nonpartisan initiative that encourages employers to make voting more accessible through paid time off, flexible scheduling and voter resources. Learn more and find out how you can join at https://lnkd.in/ebUxgFEv
Nov 3, 2026 · Linkedin
The bumper sticker on our founder Yvon Chouinard's old hatchback says it best: “Every billionaire is a policy failure.” It's a belief that's driven us for quite a while and why, since 1978, we've encouraged our employees, friends and customers to get out the vote. Today, fossil fuel and extractive industry billionaires are profiting off the most anti-environment, anti-climate, anti-public lands set of policies in history—harming our home planet and our democracy. We can fix this crisis by electing leaders who will enact policies that protect Earth and sustain everyday people. Join us at the link in bio. No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
Nov 1, 2026 · Tiktok
“We've been told a tired story of voting as a duty, an obligation, a chore on a checklist ... What we've been missing is the articulation of a vision for our democracy that captures what we want it to be and how we want it to feel.” In the Patagonia Fall 2026 Journal, Baratunde Thurston invites us to redefine democracy as a living, interdependent system that requires tending, like a garden or a relationship. To better understand human-made systems of interdependence, we can look as far back as the Haudenosaunee Confederacy's centuries-old system of governance and as recently as modern protest movements. Read the article in the journal (available for free, while supplies last, at all Patagonia retail stores in North America) or at https://pat.ag/F/ABetterWayToVote Photos: A tipi is raised at the 2016 Standing Rock protest opposing the Dakota Access Pipeline. Josué Rivas
Oct 31, 2026 · Facebook
When we heard that 11.2 million registered environmental voters skipped the last election, we were shocked. But then, we started to look around at the g--ranolas in our own lives. Did Uncle Steve, who loves foraging, really remember to submit his ballot? What about your freshman-year college roommate who led the hiking club or your climbing partner from down the road? Maybe they were out of town or moved polling places; maybe they just lost interest and felt fed up. Whatever the reason, it doesn't really matter. Because this election season, we have a solution. And it involves you. Learn more at https://pat.ag/F/26/11.2MillionVoteProject No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections —must be in the US to access. Illustration: Matt Blease (@mattblease) Animation: Andy Foster (@andysandwich_)
Oct 30, 2026 · Facebook
When we help each other show up, we can shape a better future. It doesn’t matter if you haven’t voted before. What matters is you start NOW! Over the past month, LCV and @patagonia partnered to help over 500k people get ready to make their voices heard in this upcoming election. But the work isn’t done yet. There’s still time between now and Election Day to make sure you and your loved ones are prepared. Here’s what you can do: Make a plan to vote and ask three friends to do the same through the link in our bio. Drop an emoji in the comments when you’ve made your plan. Do your part and get your people to the polls! Our planet needs it!
Oct 29, 2026 · Instagram
Explore the Patagonia Men's Capilene® Lightweight Crewneck: https://www.patagonia.com/product/mens-capilene-lightweight-crewneck.html/45800.html?utm_source=youtube&utm_medium=organicvideo&utm_campaign=yt_f26_45800 Explore the Patagonia Women's Capilene® Lightweight Zip-Neck: https://www.patagonia.com/product/womens-capilene-lightweight-zip-neck.html/45815.html?utm_source=youtube&utm_medium=organicvideo&utm_campaign=yt_f26_45815 Explore the Patagonia Men's Capilene® Lightweight Bottoms: https://www.patagonia.com/product/mens-capilene-lightweight-bottoms.html/45820.html?utm_source=youtube&utm_medium=organicvideo&utm_campaign=yt_f26_45820 Explore the Patagonia Women's Capilene® Lightweight Bottoms: https://www.patagonia.com/product/womens-capilene-lightweight-bottoms.html/45825.html?utm_source=youtube&utm_medium=organicvideo&utm_campaign=yt_f26_45825 Our lightest and fastest drying baselayer for minimalist warmth management in cool conditions. It wicks and releases moisture in a flash, and feels silky next to skin. Keeps you warm in cool conditions. HeiQ® Mint odor control keeps things fresh. Made in a Fair Trade Certified™ factory. Subscribe: https://pat.ag/Subscribe Connect with Patagonia: Instagram: https://www.instagram.com/patagonia/ Facebook: https://www.facebook.com/PATAGONIA/ Twitter: https://twitter.com/patagonia TikTok: https://www.tiktok.com/@patagonia?lang=en LinkedIn: https://www.linkedin.com/company/patagonia_2/ About Patagonia: Patagonia was founded on a simple idea: build the best gear while protecting the places we love. Our commitment to the planet shows up in everything we make, using recycled materials and transparent supply chains alongside Worn Wear repairs that keep gear in action longer. When you're chasing storms, climbing peaks, or just exploring close to home, our gear moves with you and helps protect the wild for future generations
Oct 28, 2026 · Youtube