Osprey’s marketing, tracked daily.
The latest creative Osprey puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
For the love of wild places 🏞️
Nov 8, 2026

Social
InstagramThe Ultralight Backpacking Game Changer: Osprey ThruLite Pro 55 #ospreypartner The ThruLite Pro 55 weighs 725 grams — an ultralight pack for any level of backpacker. Vest straps, adjustable torso, removable lid. @ospreypacks Would you try it? #Outdoors #Hiking #OutdoorGear #Tips
Nov 10, 2026
What we track on Osprey
ShopVision captures the public marketing we see from Osprey every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Osprey use?
All channelsPaid media is Osprey's most-used channel. Jump to a channel below, or read straight down.
Osprey homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Osprey on email
32 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 36%· vs prior 30d

For the love of wild places 🏞️
Nov 8, 2026

Handpicked gifts for world travelers, hikers and more
Nov 6, 2026

The Holiday Gift Guide has landed
Nov 3, 2026

Just In: Winter Arrivals
Oct 30, 2026

Plot your escape with Osprey travel stories
Oct 27, 2026

Take the stress out of travel
Oct 23, 2026

Less Weight. More Possibility.
Oct 20, 2026

Modern luggage for adventurous spirits
Oct 16, 2026

Hardside luggage has landed
Oct 13, 2026

Celebrate Indigenous Peoples’ Day with Montezuma Land Conservancy
Oct 11, 2026

Ready to experience Osprey-quality carry?
Oct 8, 2026

Meet our most-loved trail packs
Oct 6, 2026
Osprey on paid media
373 capturedCadence
~23/ wk
Last 30 days
98
Top platform
Osprey on sms
3 capturedCadence
~0.7/ wk
Last 30 days
3
New· vs prior 30d
Osprey's competitive set
Benchmark on the same fieldsOsprey’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Osprey on social
111 capturedCadence
~11/ wk
Last 30 days
45
▲ 18%· vs prior 30d
Top platform
Facebook
The Ultralight Backpacking Game Changer: Osprey ThruLite Pro 55 #ospreypartner The ThruLite Pro 55 weighs 725 grams — an ultralight pack for any level of backpacker. Vest straps, adjustable torso, removable lid. @ospreypacks Would you try it? #Outdoors #Hiking #OutdoorGear #Tips
Nov 10, 2026 · Instagram
Ultralight without the tradeoffs. The all-new ThrULite™ Pro delivers comfort, fit and stability you didn’t think was possible from a pack under two pounds. ⚖️ See what’s possible when every gram does its job: https://www.osprey.com/featured/shop-by-collections/thrulite
Nov 9, 2026 · Facebook
This Veterans Day, see how @veterans_expeditions shows up for service members. Rope up at Seneca Rocks with trip leader Sean Tracy. From the summit register to the wind-down, this group of vets came together to climb and connect as a community. Read Osprey Stories at the link in bio.
Nov 8, 2026 · Instagram
Last season's turns. This season's motivation. 🙌🎿 Manifesting more powder days with #OspreyAthlete @amieski
Nov 7, 2026 · Tiktok
Memories travel well. 🎁 Meet the 2026 Holiday Gift Guide. We’re celebrating all the ways you explore and the memories you carry home. Wrap up your list at the link in bio. Find thoughtful gifts for hikers, students, travel and more. Happy gifting!
Nov 6, 2026 · Instagram
In cooperation with the CPSC, Osprey is issuing a recall for consumers to repair their carriers manufactured for sale from January 2012 to December 2014. A child seated in the Poco carrier can slip through the leg openings, posing a fall hazard to children. Poco owners should stop using the product and contact Osprey’s support team to obtain a FREE Seat Pad Insert. The Poco Seat Pad quickly attaches to your current child seat. Once you have received the pad, follow the instructions printed on the back of the pad and detailed in this short video. To prep for installing the seat pad, open the child cockpit area by unbuckling the child shoulder harness and loosening the side compression straps. Step 1. Unfasten the large red buckle on the bottom of the seat pad and place it in the child carrier with the buckle and Velcro side down. Step 2. Align the u-shaped cutout near the rear of the pad to align with the u-shaped seam at the top of the child seat. Now align the front of the pad with the full-length seam at the front of the child seat. Step 3. Connect the red side release buckle securely around and under the seat. If this is too difficult to buckle, recheck that the pad is properly aligned and the pad's buckle is around the narrowest part of the child seat. Step 4. Check all adjustments are secure and correctly fitted to your child before use. To obtain your free Poco Seat Pad update order at ospreypacks.com/pocoseatpad or email us at customer.service@cs.osprey.com You can call us at 1-866-284-7830 Or feel free to write us at: Osprey Packs 800 N Park St Cortez, CO 81321
Nov 5, 2026 · Youtube
Who's ready for the most wonderful time of the year? ❄️ ⛷️ Season 3 of the Jim & Mads show is underway - get stoked for ski szn with #OspreyAthlete @madisonnnrose and @jimmiryan at the link in bio.
Nov 3, 2026 · Instagram
Falling for the outdoors starts early in the Poco. 🍂 📷 @anthony57417
Nov 2, 2026 · Instagram
Fresh packs for first tracks ❄️🏂 Whether you’re skinning up, dropping in or journeying with your snow gear, there’s a winter pack for it. Get the goods at the link in bio.
Oct 30, 2026 · Instagram
Developed with elite athletes, the men’s Duro Pro and women’s Dyna Pro vests are built for dedicated runners who count every gram and track every second. Featuring an ultralight, race-optimized design with seamless gear access and a secure, bounce-free fit, it keeps essentials stable and within reach without slowing you down. The Duro Dyna Pro Belt features innovative, replaceable bungees and a versatile design that allows for pole carry. FEATURED PRODUCTS: Duro Pro 7 Dyna Pro 7 Duro Pro 10 Dyna Pro 10 Duro Dyna Pro Belt
Oct 29, 2026 · Youtube
Pack for extremes. Stay flexible. And leave room for wonder. Accompany Osprey Ambassador Isaí Madriz and his wife, Kristina Lindsay-Madriz, on a life-changing trip to the Arctic, including wild hikes, Northern Lights and creative travel solutions. Read the trip diary on Osprey Stories: https://www.osprey.com/stories/travel/packing-for-the-pole
Oct 27, 2026 · Facebook
Whether it’s a big or small adventure, the Poco child carrier nurtures discovery and redefines family adventure. Carrying a child in a supportive, innately safe and comfortable carrier allows you to have a shared point of view while giving you the freedom and mobility to adventure together. Our Poco Soft Carrier combines uncompromising features like breathable, padded comfort and three developmental carry positions, with a commitment to sustainability—a certified bluesign® PRODUCT. Featuring: Poco Soft Child Carrier Poco Soft Child Carrier LT
Oct 26, 2026 · Youtube