What did Helly Hansen do on Black Friday?
On November 28, 2025, Helly Hansen ran up to 50% off sitewide, via "Discount." Independently captured from hellyhansen.com — not aggregator copy.
The offer on the day
HELLYHANSEN.COM
Email · captured Nov 30, 2025
Don't miss this: 25% off won’t be here long
50%
Depth on the day
Depth on the day
50%
▲ +15.6 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 25% off almost all gear + up to 50% off past-season styles
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Helly Hansen ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Helly Hansen on email
Don't miss this: 25% off won’t be here long
Captured Nov 30, 2025.
Helly Hansen on paid media
Helly Hansen on paid media capture
Captured Nov 30, 2025.
Helly Hansen on social
It’s time to enjoy the final races of the season! 🙌 Race Day 2 is here in Abu Dhabi and it’s also the last race day of the season. 👊 Make sure to follow along! #sailgp #sailgpger #deutschebank #performancenachhaltigdenken #raceforthefuture#poweredbynature #racing
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Helly Hansen's competitive set
Benchmark on the same fieldsHelly Hansen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Mustang Survivalmustangsurvival.com
The North Facethenorthface.com
Henrihenrilloyd.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Helly Hansen on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Helly Hansen.
What teams ask about Black Friday 2025
Answered from our data- Does Helly Hansen offer Black Friday discounts?
- Yes — on November 28, 2025, Helly Hansen ran 25% off almost all gear + up to 50% off past-season styles.
- How deep was Helly Hansen's Black Friday discount?
- Helly Hansen's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Helly Hansen use for Black Friday?
- Helly Hansen ran Black Friday 2025 as "Discount."
- Was Helly Hansen's Black Friday discount sitewide or limited to select items?
- Helly Hansen's Black Friday 2025 discount was sitewide.
- Is Helly Hansen's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Helly Hansen use for Black Friday?
- Helly Hansen's Black Friday 2025 offer was eligible on: online.