Helly Hansen’s marketing, tracked daily.
The latest creative Helly Hansen puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Have you tried on our sweaters?
Sep 25, 2026

Paid media
MetaMeet the redesigned LIFALOFT™
Sep 15, 2026

Social
InstagramWe’re proud to have Helly Hansen on board for the 2026 Banff Mountain Film Festival tour in Scandinavia! 🙌 Since 1877 Helly Hansen has been developing groundbreaking and innovative clothing and equipment for the mountains and the sea. In close collaboration with professionals around the world they create products designed for the most demanding conditions. ⭐️ @Hellyhansen
Sep 24, 2026
What we track on Helly Hansen
ShopVision captures the public marketing we see from Helly Hansen every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Helly Hansen use?
All channelsPaid media is Helly Hansen's most-used channel. Jump to a channel below, or read straight down.
Helly Hansen homepage updates
53 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 54%· vs prior 30d
Helly Hansen on email
49 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 6%· vs prior 30d

Have you tried on our sweaters?
Sep 25, 2026

Foolproof fall footwear
Sep 24, 2026

Is it fleece season yet?
Sep 22, 2026

Not every piece gets this much mileage
Sep 20, 2026

Your weekend-adventure checklist
Sep 18, 2026

Your next go-to jacket
Sep 17, 2026

Great wet weather gear for hiking
Sep 15, 2026

Our staff's #1 picks
Sep 13, 2026

New to the bestselling Crew Collection
Sep 11, 2026

The new LIFALOFT™ has arrived
Sep 10, 2026

Don't miss: the top 6 styles of the season
Sep 8, 2026

Ends tomorrow: Extra 10% off sale
Sep 6, 2026
Helly Hansen on paid media
387 capturedCadence
~12/ wk
Last 30 days
50
Top platform

Meet the redesigned LIFALOFT™
Sep 15, 2026 · Meta

Rainproof Protection
Sep 14, 2026 · Meta

Explore the collection
Sep 4, 2026 · Meta

Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

Gear for the adventure
Sep 1, 2026 · Meta

Aug 31, 2026 · Meta

Limited time only
Aug 27, 2026 · Meta

Gear up for epic outdoor moments, with free shipping on orders over $99.
Aug 26, 2026 · Meta

Gear up for epic outdoor moments, with free shipping on orders over $99.
Aug 24, 2026 · Meta

Designed for coastal sailing
Aug 21, 2026 · Meta

Aug 20, 2026 · Meta
Promotional history, record by record
63 records · latest 2 shown61 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Helly Hansen's competitive set
Benchmark on the same fieldsHelly Hansen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Helly Hansen on social
85 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 9%· vs prior 30d
Top platform
Instagram
We’re proud to have Helly Hansen on board for the 2026 Banff Mountain Film Festival tour in Scandinavia! 🙌 Since 1877 Helly Hansen has been developing groundbreaking and innovative clothing and equipment for the mountains and the sea. In close collaboration with professionals around the world they create products designed for the most demanding conditions. ⭐️ @Hellyhansen
Sep 24, 2026 · Instagram
We’re so excited to share our new @hellyhansen collection with you! Crafted for everyone who feels the pull of the sea - on deck or on dry land. Wear the story and carry the spirit of The Ocean Race. ⛵️ 👉 Swipe through to discover a few items from our new @hellyhansen collection.
Sep 23, 2026 · Instagram
Some trails stay with you long after the hike is over ⛰️ On the way to Falkert (2,308 m), this route follows part of the legendary Alps-Adriatic Trail and passes the crystal-clear waters of Falkertsee. 📷 @travelandhike.hu
Sep 22, 2026 · Instagram
Last week in the Tantalus mountains! Definitely was not the beach weather! But it’s mountains weather with a mega crew! Getting ready for Nepal! Go play outside! 🏔️
Sep 18, 2026 · Instagram
Go play outside! We hiked, explored, and chased some objectives this summer! ⛰️ It wasn’t always pretty. Mosquitoes treated us like an all-you-can-eat buffet, the packs were sometimes heavy, and the hills never seemed to end. 😂 But the sunsets, silence, songs, endless views, and laughter? That’s the stuff that fills my life. A little suffering, a lot of living. ❤️ #GoPlayOutside
Sep 16, 2026 · Instagram
Join us in Edinburgh alongside Assynt Mountain Rescue Team for a special screening of Come What May, a powerful film celebrating the bravery, dedication and resilience of Mountain Rescue volunteers. Experience incredible stories from the front line of mountain rescue and discover what it truly means to answer the call, whatever the weather, whatever the challenge. 📅 25 September | 7:00pm - Helly Hansen Edinburgh 🎟️ Book your tickets -
Sep 15, 2026 · Facebook
Sailing Team DMG MORI is unstoppable! 🌊🥉 Today in Lorient, the team claimed 3rd place in The Ocean Race's 3k nautical mile race across the Atlantic, and the story is even bigger than the podium. This race marked a historic milestone for ocean racing: 50/50 crew, and the first Asian woman to race IMOCA. This team has helped shape the future of sailing and ocean science. Congratulations!!! 📷 © Vincent Curutchet / Jean-Louis Carli / The Ocean Race Atlantic
Sep 10, 2026 · Facebook
Leading the pack with less than 48 hours to the finish, @sailingteamDMGMori is charging toward Lorient and sending it across the final 500 nm of @TheOceanRace Atlantic. Ripping across the Atlantic at nearly 30 knots and holding a tight lead as the fleet battles fast, flat‑water conditions, @SamDavies_sailing summed it up perfectly, “Less than 500 miles to go… it’s fun, it’s fast, and we’re still in the lead. It’s really close, so we’re pushing hard.” Let's go, team!!! 📷 @annebeauge + The Ocean Race
Sep 9, 2026 · Instagram
Hiking with this view 😍⛰️💦 Und ihr so? #mountainlake #hike #hellyhansen #trails #visitgastein
Sep 7, 2026 · Instagram
A sponsorship shouldn’t just be a logo on a jacket, it should be an engine for innovation. 🇳🇴 We are incredibly honored to announce that Helly Hansen has been named Sponsorship Profile of the Year 2026 by Norsk Sportsbransjeforening for our partnership with Team Telenor Alpine Norway Norges Skiforbund Alpint. As the jury highlighted, the true value of a partnership comes from building something better, together: -Product Innovation: The national team's world-class expertise directly shapes our product development. -Brand Authenticity: Real-world performance reinforces our core promise- Trusted by Professionals. -Commercial Impact: Storytelling and engagement that drive real value all the way to retail. Huge thanks to the jury for this recognition, and to the entire 'Attacking Vikings’ team for being true partners in every sense of the word.
Sep 4, 2026 · Linkedin
It was a time to remember at the Whistler Summit Sleepover! 🌙⛺️✨ From a heart-pounding Via Ferrata with @msa_adventures, a stunning peak performance by @rubywatersmusic and all-around breathtaking scenery in the mountains of @whistlerblackcomb - we had it all! Already dreaming of next year 🌲⛰️❤️
Sep 3, 2026 · Facebook
Day 2 of The Ocean Race Atlantic and Sailing Team DMG MORI is charging toward Lorient! Skipper Kojiro Shiraishi breaks down why 20 years of trusting @hellyhansen1877 matters most when you're out on the open ocean. When safety and extreme conditions are on the line, having gear you count on keeps the focus on the finish line. Follow along as the team pushes across the Atlantic! 🎥 Wind4/ DMG MORI SAILING TEAM 🔗 https://www.hellyhansen.com/journal/samurai-of-the-seas
Sep 2, 2026 · Facebook