Helly Hansen’s marketing, tracked daily.
The latest creative Helly Hansen puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Helly Hansen
ShopVision captures the public marketing we see from Helly Hansen every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Helly Hansen use?
All channelsPaid media is Helly Hansen's most-used channel. Jump to a channel below, or read straight down.
Helly Hansen homepage updates
59 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 140%· vs prior 30d
Helly Hansen on email
49 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 6%· vs prior 30d

Don't miss: the top 6 styles of the season
Sep 8, 2026

Ends tomorrow: Extra 10% off sale
Sep 6, 2026

Last weekend for an extra +10% off sale
Sep 4, 2026

Bolder. Brighter. New.
Sep 3, 2026

This weekend only: up to 50% off top-rated gear
Sep 1, 2026

Forecast calls for rain? Good.
Aug 30, 2026

New sailing styles
Aug 28, 2026

The Labor Day Sale is ON
Aug 27, 2026

New season. New gear. New adventures.
Aug 25, 2026

When the forecast can't make up its mind
Aug 23, 2026

Our bestselling jacket now in new colors
Aug 21, 2026

Drop anchor in our iconic coastal styles.
Aug 20, 2026
Helly Hansen on paid media
400 capturedCadence
~14/ wk
Last 30 days
62
Top platform

Explore the collection
Sep 4, 2026 · Meta

Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

Gear for the adventure
Sep 1, 2026 · Meta

Aug 31, 2026 · Meta

Limited time only
Aug 27, 2026 · Meta

Gear up for epic outdoor moments, with free shipping on orders over $99.
Aug 26, 2026 · Meta

Gear up for epic outdoor moments, with free shipping on orders over $99.
Aug 24, 2026 · Meta

Designed for coastal sailing
Aug 21, 2026 · Meta

Aug 20, 2026 · Meta

Aug 19, 2026 · Meta

New to the Crew Collection
Aug 17, 2026 · Meta
Promotional history, record by record
47 records · latest 5 shown42 more offers sit before Sep 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Helly Hansen's competitive set
Benchmark on the same fieldsHelly Hansen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Helly Hansen on social
111 capturedCadence
~8.2/ wk
Last 30 days
35
▲ 67%· vs prior 30d
Top platform
Instagram
Hiking with this view 😍⛰️💦 Und ihr so? #mountainlake #hike #hellyhansen #trails #visitgastein
Sep 7, 2026 · Instagram
A sponsorship shouldn’t just be a logo on a jacket, it should be an engine for innovation. 🇳🇴 We are incredibly honored to announce that Helly Hansen has been named Sponsorship Profile of the Year 2026 by Norsk Sportsbransjeforening for our partnership with Team Telenor Alpine Norway Norges Skiforbund Alpint. As the jury highlighted, the true value of a partnership comes from building something better, together: -Product Innovation: The national team's world-class expertise directly shapes our product development. -Brand Authenticity: Real-world performance reinforces our core promise- Trusted by Professionals. -Commercial Impact: Storytelling and engagement that drive real value all the way to retail. Huge thanks to the jury for this recognition, and to the entire 'Attacking Vikings’ team for being true partners in every sense of the word.
Sep 4, 2026 · Linkedin
It was a time to remember at the Whistler Summit Sleepover! 🌙⛺️✨ From a heart-pounding Via Ferrata with @msa_adventures, a stunning peak performance by @rubywatersmusic and all-around breathtaking scenery in the mountains of @whistlerblackcomb - we had it all! Already dreaming of next year 🌲⛰️❤️
Sep 3, 2026 · Facebook
Day 2 of The Ocean Race Atlantic and Sailing Team DMG MORI is charging toward Lorient! Skipper Kojiro Shiraishi breaks down why 20 years of trusting @hellyhansen1877 matters most when you're out on the open ocean. When safety and extreme conditions are on the line, having gear you count on keeps the focus on the finish line. Follow along as the team pushes across the Atlantic! 🎥 Wind4/ DMG MORI SAILING TEAM 🔗 https://www.hellyhansen.com/journal/samurai-of-the-seas
Sep 2, 2026 · Facebook
🚨 It's showtime! @SailingTeamDMGMORI has officially set sail from NYC 🇺🇸 in the inaugural edition of @TheOceanRace Atlantic where teams are expected to arrive in Lorient 🇫🇷 within a week. We're cheering this crew on from around the world and will be updating our audience here on this legendary transatlantic journey. Click the link in our bio to learn more about The Ocean Race Atlantic! 📷 Vincent Curutchet / The Ocean Race Atlantic
Sep 1, 2026 · Instagram
24 hour countdown to the start of @theoceanrace Atlantic! As the official apparel partner of The Ocean Race, we're proud to support this legendary transatlantic journey: 📍 New York 🇺🇸 to Lorient 🇫🇷 🌊 Approx. 3,000 NM (5,000 km) ⛵ Crewed by 2 women, 2 men, and one on board reporter As with every Ocean Race event, competition is only part of the story. Sustainability, ocean science, and public engagement remain central pillars, with teams collecting valuable ocean data and contributing to ongoing research initiatives throughout the crossing. Learn more about the race at the link in our bio!
Aug 31, 2026 · Instagram
Less than a week until @theoceanrace Atlantic! Skipper Kojiro Shiraishi and DMG Mori Sailing Team are putting final preparations in place for the ultimate offshore battle. Hear what gets Kojiro fired up for this legendary challenge! 🔗 Visit this link to learn more about the team and race: https://bit.ly/4gFresb 🎥 Wind4/ DMG MORI SAILING TEAM
Aug 29, 2026 · Facebook
🤝 HH x DMG Mori Sailing Team x @theoceanrace! For over 20 years, skipper Kojiro Shiraishi has trusted Helly Hansen while sailing thousands of miles offshore where gear isn't just equipment, it's a measure of safety and success in the world's harshest conditions. We are thrilled to be outfitting the team aboard their incredible new IMOCA, DMG MORI GLOBAL ONE, as they tackle: 📍 The Ocean Race Atlantic 2026 🗽➡️ 🇫🇷 📍 The Ocean Race Around the World 2027 🌏 @theoceanrace Atlantic kicks off on Sept. 1, follow the link in our bio to learn more. https://bit.ly/4gFresb
Aug 27, 2026 · Facebook
Champions are made in the summer 💪 🇳🇴 Step inside summer training with @Alpinlandslaget as they lay the groundwork for the upcoming FIS World Cup season. 🎥 Full film at the link below! https://bit.ly/4cda4kl
Aug 26, 2026 · Facebook
World Cup Pre-Season Training with Team Telenor Alpine Norway
Aug 25, 2026 · Youtube
Wallpapers from yesterday's adventure. Pass d'Aulà - Port de Salau was our choice to make the most of a beautiful day. A special route that has you crossing from Spain to France the whole way. #pyrennees #mountains #summits #landscapes #hellyhansen
Aug 24, 2026 · Instagram
The countdown is on for SASSNITZ! 💨⛵ 🇩🇪 Sail GP Team Germany is ready to take on the @SailGP Germany Grand Prix on home turf. The race begins on Aug. 22, see you there! Learn more here: https://bit.ly/3Fr641P
Aug 19, 2026 · Facebook