Arc'teryx’s marketing, tracked daily.
The latest creative Arc'teryx puts in front of shoppers — homepage, email, paid media, social and push — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
The Sidewinder Jacket Archive
Nov 10, 2026

Social
FacebookEight months out from spinal surgery, Arc’teryx climber Matilda Söderlund (MATILDA SÖDERLUND) made the first female ascent of 21 Times the Pain (8c+) in the Frankenjura. “For a long time, I was trying to rebuild an old version of myself,” says Matilda. Navigating the uncertainty of recovery, Matilda refocused her mind and body on sending 21 Times the Pain. 📷: Hans Radetzki “On the first day, I wasn’t able to make a single move of the 14-move crux sequence. I spent a couple more sessions trying to decipher it, but honestly, the whole thing felt impossible. So, I made the decision to walk away and leave it for a while.” “Things shifted when I realized I didn’t need to recreate who I was before. I needed to get curious about who I was becoming. Tuning into my body was absolutely necessary. And progression became a delicate dance of learning when to push and when to hold back. Listening and understanding when my body was ready to make the next move.” On Matilda’s final day, she sent, 21 Times the Pain, making the route’s first female ascent. “The moment I tied in and started climbing, everything settled into place. I was completely in tune with the rock. I let go of my fears and simply trusted my body. That was the feeling I had been searching for during all those months of recovery.” “Climbing 21 Times the Pain represented coming full circle and returning to form, but it was also about knowing how much work went into just being able to try hard again and having a whole different level of appreciation for every day I get to spend on the rock. “Before I climbed the route, I had already sent my biggest project, coming back from this injury.” Congratulations, Matilda.
Nov 10, 2026
What we track on Arc'teryx
ShopVision captures the public marketing we see from Arc'teryx every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 6 storefronts · US, CA, DE, FR, GB, NO
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialPush
- Dataset
- Live
Which channels does Arc'teryx use?
All channelsPaid media is Arc'teryx's most-used channel. Jump to a channel below, or read straight down.
Arc'teryx homepage updates
256 capturedCadence
~76/ wk
Last 30 days
325
▼ 2%· vs prior 30d
Arc'teryx on email
70 capturedCadence
~40/ wk
Last 30 days
171
▲ 32%· vs prior 30d

The Sidewinder Jacket Archive
Nov 10, 2026

The all-new Alpha SL Harness
Nov 9, 2026

Arc’teryx: made for mountain athletes
Nov 8, 2026

Unlock more perks inside
Nov 6, 2026

Just in: Gear to earn your turns
Nov 5, 2026

Arc’teryx: made for mountain athletes
Nov 3, 2026

Covert Cardigan: redesigned fleece favourite
Nov 2, 2026

Unlock more perks inside
Nov 1, 2026

Build your kit with these top-rated picks
Oct 31, 2026

Thorium Hoody: down to climb
Oct 30, 2026

Which to pick: freeride jackets
Oct 28, 2026

Welcome to ReBIRD™ RESALE
Oct 27, 2026
Arc'teryx on paid media
563 capturedCadence
~454/ wk
Last 30 days
1945
Top platform
Arc'teryx on push
6 capturedCadence
~1.4/ wk
Last 30 days
6
New· vs prior 30d
Top platform
Android
Promotional history, record by record
25 records · latest 1 shown24 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Arc'teryx's competitive set
Benchmark on the same fieldsArc'teryx’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.



























































Arc'teryx on social
178 capturedCadence
~17/ wk
Last 30 days
71
▲ 39%· vs prior 30d
Top platform
Facebook
Eight months out from spinal surgery, Arc’teryx climber Matilda Söderlund (MATILDA SÖDERLUND) made the first female ascent of 21 Times the Pain (8c+) in the Frankenjura. “For a long time, I was trying to rebuild an old version of myself,” says Matilda. Navigating the uncertainty of recovery, Matilda refocused her mind and body on sending 21 Times the Pain. 📷: Hans Radetzki “On the first day, I wasn’t able to make a single move of the 14-move crux sequence. I spent a couple more sessions trying to decipher it, but honestly, the whole thing felt impossible. So, I made the decision to walk away and leave it for a while.” “Things shifted when I realized I didn’t need to recreate who I was before. I needed to get curious about who I was becoming. Tuning into my body was absolutely necessary. And progression became a delicate dance of learning when to push and when to hold back. Listening and understanding when my body was ready to make the next move.” On Matilda’s final day, she sent, 21 Times the Pain, making the route’s first female ascent. “The moment I tied in and started climbing, everything settled into place. I was completely in tune with the rock. I let go of my fears and simply trusted my body. That was the feeling I had been searching for during all those months of recovery.” “Climbing 21 Times the Pain represented coming full circle and returning to form, but it was also about knowing how much work went into just being able to try hard again and having a whole different level of appreciation for every day I get to spend on the rock. “Before I climbed the route, I had already sent my biggest project, coming back from this injury.” Congratulations, Matilda.
Nov 10, 2026 · Facebook
37:07 on the First Flatiron. Arc’teryx athlete Jane Maus (Jane Maus) set a women’s fastest known time on one of Boulder’s most iconic landmarks, taking nearly four minutes off Bailee Mulholland’s 41:06, which had stood since November 2022. Part trail run, part free solo. Run to the base, scramble the 5.6 face, downclimb, then run back to the car. “Since moving to Boulder, I’ve gotten much more into scrambling in the flatirons, and this is the king line,” Jane says. A few weeks earlier, Jane had missed the record by nearly a minute in a time trial. She kept learning the route and practising the moves on the rock. On record day, it all clicked. “With a route like this that combines running and scrambling, it took time,” she says. “The only time I felt completely in sync with the route was the day I got the record.” Congrats, Jane, on putting it all together on your home rock. 📸: Mike Thurk and Kyle Richardson
Nov 9, 2026 · Facebook
A race doesn’t have to unfold perfectly to keep drawing you back. “The Diagonale des Fous is truly my heart’s race.” For Martin Kern (@kern_martin), Réunion presents a new puzzle with every return. Three visits and two top-five finishes have left him with good memories, but it's a race he’s still learning to piece together. This year, with an untimely illness, reaching the start line was uncertain. Through a difficult opening, the crowds carried their energy into the night. Then came sunrise. “Those colours up high, the wind, the cold, all those raw elements of nature that gently put your mind back in its place... It’s unforgettable.” Through a difficult day, his team’s preparation and support gave him something to draw on. “Trail running is a team sport: bringing every mind and brain together adds that much more strength and emotion.” He covered 140 kilometres and 8,500 metres of elevation gain before worsening symptoms brought his race to an end. But behind his effort were months of shared preparation: training, nutrition and a crew ready to support him. Those foundations remain as he builds toward what comes next, still learning, still driven by the same passion, and eager to pass it on. 📸: @matteochalle
Nov 8, 2026 · Instagram
Crazy light, Impossibly strong. Nothing compromised. 📸: Christian Pondella 🎥: @yuccafilms Designed for glacier travel and fast and light alpine missions. Featuring WARP Strength Fusion Technology™ that bonds ultralight materials to create a low-profile, high-strength chassis that maintains integrity under load. User’s weight is distributed across the waist belt and leg loops for maximum comfort while belaying, hanging, and rappelling. Openable and adjustable design. BraidLock™ system tightens under load to adjust easily to different layers, and features fully separating leg loops. Two full gear loops are semirigid, lightweight, and secure, plus low-profile loops to securely carry up to two ice screws. Rear rise is adjustable via sliding knots and is also replacable, extending harness lifespan.
Nov 7, 2026 · Facebook
Introducing, the all-new Alpha SL: The Minimalist’s Harness. To flow through the mountains takes precision, patience, and complete immersion. Designed to adapt to any weather, stay light, and move through glaciated terrain, our new touring kits keep you moving whether you are chasing a weather window, racing rising temps, or just looking for deep turns. 📸: @christianpondella 🎥: @yuccafilms
Nov 6, 2026 · Instagram
Thinking full circle. A look inside Circular by Design. 🔄
Nov 5, 2026 · Tiktok
25 years ago we made our first ski and snowboard specific shell. Designing gear for snow, we knew we had a responsibility: finding the right athletes to work with. Our athletes — what they stand for, what inspires them, and how they move through the mountains — are the heartbeat of our brand. To celebrate, we’re looking back on the early connections we made with three snow athletes, each one bringing their unique perspective to help us build better gear and tell deeper stories. Next up: Eric Hjorleifson —Hoji, to most. You might recognize Hoji by his signature turn, or his propensity to win a bar-fight with a BC pillow stack. Flipping through photos from his first trip with the team to test the Micon Insulated Jacket in early 2011 in Hokkaido, he reflects on his first encounters with the brand. “As a Canadian growing up in the Rockies, I was aware of Arc’teryx — we always coveted the packs and anything that could work — but they didn’t make ski-specific gear at the time.” - Hoji Coming up as a ski racer, Hoji developed a habit of compulsively tinkering with his gear, always looking for an edge. That same instinct drew him to the bird, and vice versa. In 2011, Hoji joined the team — marking the start of a partnership built on an obsession with fine-tuned gear. “Right away, I befriended quite a few folks on the design team. Those early years when I was living in Whistler, I went to the head office a lot to help work on the product. I learned so much, and it was so inspiring to see people with a lot of passion.” - Hoji The trip, and Hoji’s first years with the brand, were transformative for Hoji — he was working with a brand that felt aligned with his two biggest obsessions: deep powder and meticulously designed gear. Fifteen years later, the late-night gear mods and deep turns persist. Keep turning and tinkering, Eric Hjorleifson
Nov 4, 2026 · Facebook
Cuff repair day with ReBIRD.
Nov 3, 2026 · Tiktok
The ultimate test of resilience. Returning from injury to face 105km and 6,667m of relentless climbing and technical ridgelines, Fuzhao Xiang (@xiang.fuzhao) found her rhythm again at the 2026 Tsaigu Trail, claiming the women's title in 13:30:31. True mountain resolve is built when no one is watching, in the quiet spaces of recovery and rebuilding. Welcome back to the podium, Fuzhao.
Nov 2, 2026 · Instagram
Success in the mountains is never a solitary pursuit, but what makes the collective effort worthwhile? Elevated by each other’s experience, Arc’teryx athletes Tatum Monod (@tatummonod), Elena Hight (@elenahight), Victor Daviet (@victordaviet), and Craig Murray (@weazydavis) reflect alongside sports performance psychologist Dr. John Coleman (@colemanjohn) on group flow — a sensation of limitless possibility that isn’t confined to the individual, but shared through connectivity. ‘Like Riding a Cloud’ is now playing. https://bit.ly/48rFuRs
Nov 1, 2026 · Facebook
Victor Daviet lets it ride through a technical entrance. 🎥: @leohoorn____
Oct 31, 2026 · Facebook
Designing for what comes next, it all starts with making the most of what we have. Across New York, Berlin, Copenhagen, Milan and the UK, we brought our communities together to explore new possibilities for gear, materials and the things we already own. From gear care and repair to upcycling, we explored how small interventions can give materials a longer life. Gear has more to offer, even at the end of its intended lifecycle. With a little creativity and care, there’s always potential for another life. That’s Circular by Design™. Couldn’t join us? Visit our link in bio to download a utility apron pattern and assembly video by Nicole McLaughlin (nm). Give it a go and make one of your own.
Oct 30, 2026 · Facebook