Columbia Sportswear’s marketing, tracked daily.
The latest creative Columbia Sportswear puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Columbia Sportswear
ShopVision captures the public marketing we see from Columbia Sportswear every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 5, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Columbia Sportswear use?
All channelsPaid media is Columbia Sportswear's most-used channel. Jump to a channel below, or read straight down.
Columbia Sportswear homepage updates
201 capturedCadence
~19/ wk
Last 30 days
82
Columbia Sportswear on email
95 capturedCadence
~7.7/ wk
Last 30 days
33
▲ 22%· vs prior 30d

Crush the holiday rush with up to 40% off!
Nov 5, 2026

Omni-Heat™ Infinity is all you need.
Nov 4, 2026

Wake up, the Columbia gift guide dropped!
Nov 3, 2026

Up to 40% off starts now!
Nov 2, 2026

Don’t give these puffers a pass.
Nov 1, 2026

New Omni-MAX™ shoes: Your feet will thank you.
Oct 31, 2026

Hiking has no off season.
Oct 30, 2026

We’ve got the weather covered.
Oct 29, 2026

Your chance to win The Don’t Panic Room.
Oct 28, 2026

New limited-edition Heritage Collection in 3, 2, 1...
Oct 27, 2026

Trail style is everywhere style.
Oct 26, 2026

Shoes for the way you hike.
Oct 25, 2026
Columbia Sportswear on paid media
374 capturedCadence
~64/ wk
Last 30 days
274
Top platform
Columbia Sportswear on sms
3 capturedCadence
~0.7/ wk
Last 30 days
3
New· vs prior 30d
Promotional history, record by record
23 records · latest 3 shown20 more offers sit before Nov 1, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Columbia Sportswear's competitive set
Benchmark on the same fieldsColumbia Sportswear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Columbia Sportswear on social
139 capturedCadence
~11/ wk
Last 30 days
45
▼ 8%· vs prior 30d
Top platform
Facebook
Venturetrot boot. Made for puddles. Styled for everywhere.
Nov 5, 2026 · Facebook
Venturetrot Boot. The forecast doesn’t make the rules. #ad
Nov 4, 2026 · Facebook
Venturetrot Boot. Waterproof, durable, and ready for whatever Mother Nature throws your way.
Nov 3, 2026 · Instagram
BUCKET LIST HIKES OF 2026!!! 🏔️🥾(ad) Earlier this year @columbia1938 challenged us to have a summer full of adventurous, super hard hikes in order to really put their technical gear to the test 👀 & if there’s one thing you know about us it’s that we NEVER say no to a good challenge 😎 over the past 6 months we have hiked some of our longest and hardest days in the mountains from 14,000 ft peaks to 20+ mile days to THE HARDEST DAY HIKE IN THE US, we definitely didn’t take it easy 😳😂 One of the things we’ve always appreciated about Columbia is that they make really amazing outdoor gear at prices that don’t make getting outside feel financially unattainable. We’ve both been wearing Columbia for YEARS, long before we ever started working with them, so getting to spend an entire season taking their gear on some of our biggest adventures was literally the coolest thing in the entire world! And after hiking 125 miles and 41,000+ ft of elevation gain HEAD TO TOE in Columbia gear … their technical line has seriously blown us away with how well it’s held up through some of our hardest hikes yet!!! Feeling extra grateful that we get to work with a brand we’ve genuinely loved for so long, and even more excited to keep taking their gear along on all the crazy adventures we have planned next!! 🫶🏼 #hiking #bucketlisthike #hike #hikes #outdooradventure
Nov 2, 2026 · Instagram
2 bunk bd, 1 ba | 320 sq ft Modified Shipping Container The bunker has everything you need, just ADD a few final touches AND IT WILL BE completely habitable. If you’re someone who can hold their own when things get a little chaotic, Columbia Sportswear is giving away a survival bunker of your very own. And by bunker, they mean a tricked-out 40-foot shipping container stocked with storage racks, a kitchen, a shower, a peg board for tools, a composting toilet (very important), and twin bunks for you and your favorite survival buddy. Find the full rules at the link in bio. NO PURCHASE NECESSARY. Open to legal residents of 48 contiguous US/DC, 18+ (19+ in AL/NE). Void in AK, HI & where prohibited. Enter between 10/28/26 and 11/24/26. Prize is a 40’x 8’ modified shipping container, which the winner will need to receive and maintain, and $35,000. Subject to Rules, including judging criteria and important descriptions of the prize and requirements to receive it: https://seerules.com/dontpanic. Sponsor: Columbia Sportswear Company.
Oct 30, 2026 · Facebook
happy steppin’… or happy bunkerin’? 🥾 I partnered with @columbia1938 to give you a tour of the Don’t Panic Room, and you could win it for yourself! #ColumbiaPartner Think you have what it takes? Show your survival skills for a chance to win. Post a video on Instagram, tag @columbia1938, and include #DontPanicRoom and #Contest, or enter at DontPanicRoom.com NO PURCHASE NECESSARY. Open to legal residents of 48 contiguous US/DC, 18+ (19+ in AL/NE). Void in AK, HI & where prohibited. Enter between 10/28/26 and 11/24/26. Prize is a 40’x8’ modified shipping container, which winner will need to receive and maintain, and $35,000. Subject to Rules, including judging criteria and important descriptions of the prize and requirements to receive it: https://seerules.com/dontpanic. Sponsor: Columbia Sportswear Company.
Oct 29, 2026 · Instagram
Hope for the best, prepare for the worst. Prove your survival skills to win the #DontPanicRoom bunker. Think you have what it takes? Show your survival skills for a chance to win. Post a video on Instagram, tag @columbia1938, and include #DontPanicRoom and #Contest, or enter at DontPanicRoom.com NO PURCHASE NECESSARY. Open to legal residents of 48 contiguous US/DC, 18+ (19+ in AL/NE). Void in AK, HI & where prohibited. Enter between 10/28/26 and 11/24/26. Prize is a 40’x8’ modified shipping container, which winner will need to receive and maintain, and $35,000. Subject to Rules, including judging criteria and important descriptions of the prize and requirements to receive it: https://seerules.com/dontpanic. Sponsor: Columbia Sportswear Company.
Oct 28, 2026 · Tiktok
Don't Panic Room. 10.28.26
Oct 26, 2026 · Instagram
Our signature CSC1938 collection is back with a limited-edition reissue of our sold-out Dually Mountain™ Outerchange Jacket. Shop now with member early access before the collection opens to everyone at 8:00 a.m. PT.
Oct 23, 2026 · Instagram
Our sold-out CSC1938 Dually Mountain™ Outerchange 3-in-1 is back in a limited run with a new color combination but the same premium style, comfort, and features. Plus, members get exclusive access to shop before anyone else. Join now to shop the collection at 7:00 a.m. PT on October 23, before public access begins at 8:00 a.m. PT.
Oct 22, 2026 · Instagram
Amaze Puff. Cozy is our speciality.
Oct 21, 2026 · Facebook
Amaze Puff. Warmth you can wear anywhere.
Oct 20, 2026 · Instagram