What did Dakine do on Black Friday?
On November 28, 2025, Dakine ran up to 25% off sitewide, via "Discount." Independently captured from dakine.com — not aggregator copy.
The offer on the day
DAKINE.COM
Homepage · captured Nov 30, 2025
25% OFF SITEWIDE
25%
Depth on the day
Depth on the day
25%
▲ +9.4 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% OFF SITEWIDE
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Dakine ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Dakine homepage updates
Dakine homepage updates capture
Captured Nov 30, 2025.
Dakine on email
25% OFF SURF
Captured Nov 30, 2025.
Dakine on paid media
Dakine, Inc.
Captured Nov 27, 2025.
Dakine on social
Whatever peak you’re chasing, we got you covered. Built with zero shortcuts — priced with a one-time hookup 🙌🏽
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
Dakine's competitive set
Benchmark on the same fieldsDakine’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The North Facethenorthface.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Dakine on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Dakine.
What teams ask about Black Friday 2025
Answered from our data- Does Dakine offer Black Friday discounts?
- Yes — on November 28, 2025, Dakine ran 25% OFF SITEWIDE.
- How deep was Dakine's Black Friday discount?
- Dakine's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Dakine use for Black Friday?
- Dakine ran Black Friday 2025 as "Discount."
- Was Dakine's Black Friday discount sitewide or limited to select items?
- Dakine's Black Friday 2025 discount was sitewide.
- Is Dakine's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Dakine use for Black Friday?
- Dakine's Black Friday 2025 offer was eligible on: online, app, in-store.