Rip Curl’s marketing, tracked daily.
The latest creative Rip Curl puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Rip Curl
ShopVision captures the public marketing we see from Rip Curl every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Rip Curl use?
All channelsSocial is Rip Curl's most-used channel. Jump to a channel below, or read straight down.
Rip Curl homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Rip Curl on email
36 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 31%· vs prior 30d

Fall's Top Picks
Oct 30, 2026

Easy Wear for Memorable Days
Oct 28, 2026

The Elasto just got a free gift.
Oct 25, 2026

The Elasto. Designed to be forgotten.
Oct 24, 2026

Represent surfing's most iconic big wave event
Oct 23, 2026

Searching for the Perfect Gift?
Oct 21, 2026

The World's Most Forgettable Wetsuit
Oct 19, 2026

Now Live: October Arrivals
Oct 16, 2026

Wear the Energy of the 2000s
Oct 14, 2026

Now Live: October Arrivals
Oct 11, 2026

Icons of Surf
Oct 7, 2026

Our Most Popular Styles
Oct 4, 2026
Rip Curl on paid media
200 capturedCadence
~4.7/ wk
Last 30 days
20
Top platform
Rip Curl's competitive set
Benchmark on the same fieldsRip Curl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Rip Curl on social
228 capturedCadence
~38/ wk
Last 30 days
161
Top platform
Instagram
For the days that start with a surf and end whenever. Explore Swim and Boardshorts via link in bio.
Nov 10, 2026 · Instagram
When all you want to do is see a kangaroo in Australia 🇦🇺 #ripcurl #gromsearch #surftok #australia #surfing
Nov 9, 2026 · Tiktok
Meet our latest Artist of The Search, @gabrielc0le. Based in Melbourne, Gabriel transforms physical paintings, drawings and sculptures into digital designs in this collaborative collection. Explore the range via link in our bio.
Nov 8, 2026 · Instagram
@finntcastle would know… Congratulations Finn, your 2026 Rip Curl GromSearch International Champ! 🏆 #ripcurl #gromsearch #internationalfinal #australia #surftok @Sun Bum @Fatboy Bikes Australia @Subaru Australia @surfingnsw
Nov 7, 2026 · Tiktok
The @Sun Bum Local Trials are DONE! Jaggar Phillips and Lily Sain, we’ll see you in the main event 👀 Will the local knowledge give these groms an advantage? Only time will tell… #ripcurl #gromsearch #internationalfinal #australia #surftok @Mason Ho @Fatboy Bikes Australia @Subaru Australia @surfingnsw
Nov 6, 2026 · Tiktok
Last year, Hossegor. This year, North Narrabeen. A little look back at the 2025 Rip Curl GromSearch International Final 👉 16 of the world’s best U16 surfers are heading to Australia this week to battle it out for the International Title. November 7–10. Covered by Sun Bum. Stay tuned for event updates!
Nov 4, 2026 · Instagram
Some Search Series styling inspo for you with our girl elsa rae 🍒 ❤️ Explore the collection via the link in bio.
Nov 2, 2026 · Facebook
Nique Miller | Surfer weaving her way through the traffic 🌸
Nov 1, 2026 · Facebook
When getting there is half the story. Explore Search Series collection via link in bio.
Oct 31, 2026 · Instagram
That’s one decent block of wood 😂 #ripcurl #ripcurlpro #peniche #trophy #funny
Oct 30, 2026 · Tiktok
Announcing the surfers of the 2026/27 Eddie Aikau Big Wave Invitational™, in memory of Eddie Aikau. The official waiting period will run from December 6, 2026 to March 4, 2027, with the Opening Ceremony to take place on December 3 at Waimea Bay. The 2026 artwork comes from renowned designer David Carson, depicting Eddie and his late brother Clyde surfing Waimea Bay underneath a classic North Shore sunset. Will the Bay call the day?
Oct 29, 2026 · Instagram
Designed to be forgotten. Explore Elasto via bio 🔥 #ripcurl #surftok @M!tchy Peterson @oceanlancaster
Oct 28, 2026 · Tiktok