Burton’s marketing, tracked daily.
The latest creative Burton puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
There's Something Here for Everyone
Sep 25, 2026

Social
Instagram📍NORTHBOUND, - a short snowboard video filmed by @switchnollie__ , in partnership with @redbullned & @burton First premiere this Saturday in Siltanen, Helsinki. Next one in De Uithof, Den Haag on Oct 9. More premieres to be announced. Online on @redbullsnow - YouTube on October 14th.
Sep 25, 2026
What we track on Burton
ShopVision captures the public marketing we see from Burton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Burton use?
All channelsPaid media is Burton's most-used channel. Jump to a channel below, or read straight down.
Burton homepage updates
229 capturedCadence
~51/ wk
Last 30 days
217
▲ 22%· vs prior 30d
Burton on email
29 capturedCadence
~15/ wk
Last 30 days
64
▲ 3%· vs prior 30d

There's Something Here for Everyone
Sep 25, 2026

The Jacks of All Terrain
Sep 21, 2026

Grab Drop 1 Before It's Gone
Sep 19, 2026

Blend In, or Don't
Sep 16, 2026

Soft vs. Stiff? Choose Your Boot
Sep 13, 2026

The First Drop of Burton’s 50th Is Here
Sep 10, 2026

Checking email on your day off?
Sep 7, 2026

Your discount code expires soon
Sep 6, 2026

A Story 50 Years in the Making
Sep 4, 2026

Wait—the new stuff is 20% off?
Sep 2, 2026

New bindings lineup just dropped
Aug 27, 2026

Best Selling Bindings That Earned Their Spot
Aug 20, 2026
Burton on paid media
365 capturedCadence
~75/ wk
Last 30 days
320
Top platform

Back to the Beginning
Sep 14, 2026 · Meta

Hometown Hero
Sep 7, 2026 · Meta

WORK HARD, PLAY HARDER 20% Off On Us Not just on the stuff from last season, the new tees, packs, and hoodies that dropped basically yesterday. Use Code OUTOFOFFICE at checkout and then seriously, get offline. Plus, take an extra 10% off Sale items with code OUTOFOFFICE.
Sep 3, 2026 · Meta

Feelgood
Sep 1, 2026 · Meta
Burton on sms
0 capturedCadence
~0.0/ wk
Last 30 days
0
No sms captured on the US storefront.
Promotional history, record by record
142 records · latest 5 shown137 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Burton's competitive set
Benchmark on the same fieldsBurton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.



![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/rs5cs3910al2eehhb4obigbuea9guikkcbq6cm01/screenshot.webp)

![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/ca4bq80a6lj3spviqpkm7ueb8ahjuu4k0k59h9g1/screenshot.webp)
![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/l51e5ru4hcpe6v22v28ceimrdq7h6l5oq8lrj1o1/screenshot.webp)







































































Burton on social
164 capturedCadence
~19/ wk
Last 30 days
82
▲ 86%· vs prior 30d
Top platform
TikTok
Our Burton team made the trip to Bor, Czech Republic, to mark the GoLive of our new logistics hub — a milestone that felt like much more than a change of location. This year marks 25 years of partnership between Burton Snowboards Europe and LOXXESS Gruppe — a relationship built on trust, teamwork, and quite a few snowboard shipments along the way. The new hub is now live and ready to serve riders and retailers across 26 European markets. Moving from Aurach to Bor gives us a more tailored inventory operation, greater efficiency and shorter transport distances across Europe. But what made the day particularly memorable was the history and the people in the room. When Jake Burton Carpenter began building Burton’s European business, Hermann Kapferer was there with him, helping turn the vision into reality. Having Hermann join our team in Bor — together with Claus-Peter Amberger, representing the founding family of LOXXESS — brought the story full circle. Two family businesses, connected by 25 years of trust, collaboration and a shared belief in building for the long term. The planning is done, the gear is ready to roll. Now bring on the snow! ❄️ #BurtonEurope #LOXXESS #Snowboarding #FamilyBusiness #Logistics #Burton
Sep 25, 2026 · Linkedin
📍NORTHBOUND, - a short snowboard video filmed by @switchnollie__ , in partnership with @redbullned & @burton First premiere this Saturday in Siltanen, Helsinki. Next one in De Uithof, Den Haag on Oct 9. More premieres to be announced. Online on @redbullsnow - YouTube on October 14th.
Sep 25, 2026 · Instagram
ZEBULON‼️’s closet just dropped For the man that never stops moving, his wardrobe shouldn’t either, so we built him a mobile closet. Where should we take it next?
Sep 24, 2026 · Facebook
For the man who never stops moving, his wardrobe shouldn’t either. @Zeb Powell’s closet is here! #burton #snowboarding #snowboard
Sep 24, 2026 · Tiktok
The new and improved Burton New York City Flagship Store 🗽 Pull up tomorrow, September 24 3-6pm to say what’s up to ZEBULON‼️, Rob Roethler and LJ Henriquez. 107 Grand Street, we’ll be here
Sep 23, 2026 · Facebook
Only a few more months until life looks like this again #snowboarding #burton #snowboard
Sep 22, 2026 · Tiktok
Name that popular beverage 😳 #snowboarding #burton #snowboard
Sep 21, 2026 · Tiktok
Gold for Gaon. 🏅 We had the privilege of surprising #BurtonTeam Rider @gaon.sb at the most recent @thesnowleague with her own hand-made Gold Medal board from Craig's Prototype Facility in Burlington, Vermont. 10 of Gaon’s gold celebration boards will be available for sale in Korea later this year.
Sep 19, 2026 · Instagram
Gold for Gaon. 🏅
Sep 19, 2026 · Tiktok
Called a fad and “winter’s worst new sport,” snowboarding is banned from resorts as Jake Burton Carpenter builds boards in a Vermont barn, sells them out of his car, and fights for the right to ride the mountain. What starts with a handful of riders begins to grow into something much bigger. Sideways Revolution (1977–1987) is the first chapter of 50 Years of Snowboarding, a five-part documentary series exploring the riders, innovations, and moments that shape snowboarding from its earliest days to what comes next. Join us in celebrating 50 Years of Snowboarding: https://brtn.co/3UnFjDf
Sep 18, 2026 · Linkedin
The sideways revolution. Go back to the early days when “winter’s worst new sport” found a community that believed in something bigger. Live on our YT #snowboarding #burton #snowboard
Sep 18, 2026 · Tiktok
In 1977, Jake Burton started building snowboards in a Vermont farmhouse with no rulebook, no blueprint, and no industry to turn to. Over a hundred prototypes. A sport that didn't exist yet but a belief that it would. Episode 1 of 50 Years of Snowboarding drops tomorrow. Find out more at the Link: https://brtn.co/3UnFjDf
Sep 17, 2026 · Facebook
Before there was a sport, there was an obsession. See how it spreads 1 rider at a time, tomorrow 👀 #snowboarding #burton #snowboard
Sep 17, 2026 · Tiktok
Back to the beginning. The first chapter of Burton’s 50 Years of Snowboarding goes back to where it all began. Jake, a Vermont barn, and a lot of experimentation that helped shape the sideways revolution. Drop 1 lands September 10 @ 10 AM EST.
Sep 8, 2026 · Tiktok