Burton’s marketing, tracked daily.
The latest creative Burton puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 4, 2026
Email
A Story 50 Years in the Making
Sep 4, 2026

Social
FacebookThe Good Company has made contact with the Burton Team. 👽 True Twin shape, forgiving flex for endless park laps and learning new tricks, and alien graphics developed by Maria Thomsen, Grace Warner and Ylfa Runarsdottir that are impossible to miss.
Sep 4, 2026
What we track on Burton
ShopVision captures the public marketing we see from Burton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Burton use?
All channelsPaid media is Burton's most-used channel. Jump to a channel below, or read straight down.
Burton homepage updates
304 capturedBurton on email
27 captured
A Story 50 Years in the Making
Sep 4, 2026

Wait—the new stuff is 20% off?
Sep 2, 2026

New bindings lineup just dropped
Aug 27, 2026

Best Selling Bindings That Earned Their Spot
Aug 20, 2026

JUST DROPPED: 2026/27 Boards are Here
Aug 17, 2026

It's Here: The 2027 Graphic Release.
Aug 8, 2026

Summer Sale: Time's Almost Up
Aug 4, 2026
![LOW STOCK ALERT: [ak] Outerwear Up to 50% Off](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/kgogjvrdbtbbm2dsf08s62k2v0crlsc6m6njq0o1/screenshot.webp)
LOW STOCK ALERT: [ak] Outerwear Up to 50% Off
Aug 2, 2026

Summer Sale: Sort Your Setup
Aug 1, 2026

Don’t Regret the Things You Didn’t Buy
Jul 31, 2026

Summer Sale is LIVE
Jul 29, 2026

7/29, Summer Sale, Get Ready.
Jul 26, 2026
Burton on paid media
380 captured
WORK HARD, PLAY HARDER 20% Off On Us Not just on the stuff from last season, the new tees, packs, and hoodies that dropped basically yesterday. Use Code OUTOFOFFICE at checkout and then seriously, get offline. Plus, take an extra 10% off Sale items with code OUTOFOFFICE.
Sep 3, 2026 · Meta

Feelgood
Sep 1, 2026 · Meta

Aug 31, 2026 · Meta

Reimagine your performance in the mountains and take your adventure to new heights with Burton.
Aug 25, 2026 · Meta

Aug 21, 2026 · Meta

Aug 18, 2026 · Meta

Reimagine your performance in the mountains and take your adventure to new heights with Burton.
Aug 13, 2026 · Meta

Reimagine your performance in the mountains and take your adventure to new heights with Burton.
Aug 11, 2026 · Meta
Burton on sms
0 capturedNo sms captured on the US storefront.
Promotional history, record by record
190 records · latest 5 shown185 more offers sit before Sep 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Burton's competitive set
Benchmark on the same fieldsBurton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.









































![LOW STOCK ALERT: [ak] Outerwear Up to 50% Off](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/9s2n07apjbp6cct776ng7f216vb7afi9fq0h6b81/screenshot.webp)






























Burton on social
106 capturedThe Good Company has made contact with the Burton Team. 👽 True Twin shape, forgiving flex for endless park laps and learning new tricks, and alien graphics developed by Maria Thomsen, Grace Warner and Ylfa Runarsdottir that are impossible to miss.
Sep 4, 2026 · Facebook
A bit of fog won't stop the Zeb World Tour. 🌫️ Day 3 at Falls Creek is done and the crew showed up regardless, bad weather and all. One last stop before we wrap up the tour celebrating the drop of Zeb's new collection: Sept. 5 at Thredbo see you there! 📹: @theprocam
Sep 3, 2026 · Facebook
A story 50 years in the making. This is a celebration of the riders, renegades, artists, tinkerers, and risk-takers who helped turn snowboarding into a worldwide culture, and the generations still pushing it forward. Five eras. Five drops. One story that belongs to every rider. 50 years got us here. What’s next is wide open. Explore the Burton's 50th: https://brtn.co/3UnFjDf --- About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube https://www.youtube.com/user/Burtonsn... Like us on Facebook https://www.facebook.com/Burton Follow us on Instagram https://www.instagram.com/burton Follow us on Twitter https://twitter.com/burtonsnowboard Pin us on Pinterest https://www.pinterest.com/burton #snowboarding
Sep 3, 2026 · Youtube
A real full circle moment for our friends at Shopify.
Sep 2, 2026 · Linkedin
The dawn of a new season is upon us. The Burton Team just opened the season in Chile which means the countdown to winter is on. It also means our New Arrivals are hitting our site and local shops to keep you opening day ready. Take a look at this season's latest gear: https://brtn.co/4wKBzsY
Sep 1, 2026 · Linkedin
@Zeb Powell just doing anything on the world tour #snowboard #snowboarding #burton
Sep 1, 2026 · Tiktok
Your first look at the this season’s snowboards. 👀 Swipe through the 26/27 lineup and drop your favorite in the comments Good Company 👽 Good Company 👽 Process: Good Dog 🐶 Process: Good Dog 🐶 Process: Bad Dog 🦷 Process: Bad Dog 🦷 Blossom: Seahorse 🌊 Blossom: Seahorse Yeasayer: Flora 🌸 Yeasayer: Flora 🌸
Aug 31, 2026 · Instagram
Follow the leader type day with @Zeb Powell and @TAKERU 🤳 @Theprocam #burton #snowboarding #snowboard
Aug 30, 2026 · Tiktok
@zebpowelll and crew pulled up to @remarksparks yesterday 👊🏼
Aug 29, 2026 · Instagram
If you need us, we’ll be here #burton #snowboarding #snowboard
Aug 28, 2026 · Tiktok
Brock in Chile 🇨🇱 @BrockCrouch99 #burton #snowboarding #snowboard
Aug 26, 2026 · Tiktok
The dawn of a new season. The Burton Team just opened the season in Chile which means the countdown to Winter is on. So don't sleep on New Arrivals, opening day is closer than you think. Shop now at the Link In Bio. 📱@zboiiiiiiii
Aug 26, 2026 · Instagram
Jake never missed a Day One & neither do we. 🇨🇱 Every August, Jake made the trip to Chile to kick off his 100+ day season, not just to ride, but to stay connected to the snowboard community and the people who make this sport what it is. The Burton Team keeps that tradition alive today. Ride On Jake! Muchas Gracias @elcoloradofare & @burton_chile
Aug 25, 2026 · Instagram
Tag them 👀 #burton #snowboarding #snowboard
Aug 25, 2026 · Tiktok
👀👀 #snowboard #snowboarding #burton
Aug 17, 2026 · Tiktok
Every jacket we’ve ever made #burton #snowboarding #snowboard
Aug 5, 2026 · Tiktok
For the employees at Burton, the little things sometimes mean the most #burton #snowboarding #snowboard #nostalgia
Aug 3, 2026 · Tiktok
We’re back in SLC to meet up with John Mueller, a die-hard Burton enthusiast and one of Salt Lakes most active collectors. His collection focuses on the early years of his riding, and any plank that speaks to him. Along with being an avid collector, John is an expert in restoring boards to their factory out of the box feel. Have a vintage board of your own collecting dust in your garage or a hand-me down from your cool aunt that you've wanted to learn more about? Call us at 802-881 3138 and get TK's insights first hand. 📞 00:00 - Intro 00:35 - Meeting John Mueller 01:21 - The collection 02:24 - Unboxing a BB1 06:00 - The Craig Kelly Air 07:10 - The 1988 Blue B 09:32 - Autographed snowboards 11:15 - John’s White Whale --- About Trippin' with TK Meet TK, the archivist at Burton Snowboards. Being a snowboard archivist basically means protecting snowboarding, and Burton’s, history one board at a time. TK has met and built relationships with some of the world’s top collectors, and gotten us behind the scenes access to their collections So welcome to our newest series, Trippin' with TK. About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube / burtonsn. . Like us on Facebook / burton Follow us on Instagram / burton Follow us on Twitter / burtonsnowboard Pin us on Pinterest / burton #snowboarding
Jul 9, 2026 · Youtube
Meet TK, the archivist at Burton Snowboards. Being a snowboard archivist basically means protecting snowboarding, and Burton’s, history one board at a time. TK has met and built relationships with some of the world’s top collectors, and gotten us behind the scenes access to their collections So welcome to our newest series, Trippin' with TK. In this episode, we’re headed to Salt Lake City to meet up with the local weatherman Kevin Eubank, who’s transformed his house into an entire exhibit just for us to check out. Kevin likes to take old catalog shots and recreate entire outfits down to the thread. And word on the street is he has an early Burton prototype, that not even TK has seen. 00:00 - Intro 00:31 - Meeting Kevin 01:15 - The early days of Burton 05:12 - The rise of Burton 08:02 - Holiday gifts 09:35 - Building outfits from catalog photos 10:43 - A custom sign 11:02 - The prototype 15:09 - Why collecting? 16:12 - Kevin’s White Whale #snowboarding #snowboard #collection --- About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube / burtonsn. . Like us on Facebook / burton Follow us on Instagram / burton Follow us on Twitter / burtonsnowboard Pin us on Pinterest / burton #snowboarding
Jun 18, 2026 · Youtube
Our annual outdoor day this year took us from Innsbruck to O₂ SURFTOWN MUC under the theme "Standing Sideways but Different" and it delivered on every level 🏄 From first-timers finding their stance to seasoned riders owning the waves, everyone gave it a go. Special shoutout to Øyvind Kirkhus, Mikkel Bang and Cashel Bang who, no surprises there, made it look easy 🤙 A day that lived up to our motto - have as much fun as possible - to the fullest. Grateful for a team and a culture that makes days like these possible 🏔️ #BurtonEurope #StandingSideways #TeamDay #Burton
Jun 12, 2026 · Linkedin