Burton’s marketing, tracked daily.
The latest creative Burton puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
WAYWARD: A story of resilience, rebellion, and unsung heroines
Nov 9, 2026

Paid media
MetaSurfy Float and Glide
Nov 10, 2026

Social
FacebookThe 2000s turned all the way 🆙 Snowboarding hit the mainstream, and there was no turning back. Everything got bigger, louder, and harder to ignore. The next chapter of 50 Years of Snowboarding revisits this era. Drop 3 lands November 12. Explore 50 Years of Snowboarding at the Link 🔗
Nov 10, 2026
What we track on Burton
ShopVision captures the public marketing we see from Burton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Burton use?
All channelsPaid media is Burton's most-used channel. Jump to a channel below, or read straight down.
Burton homepage updates
171 capturedCadence
~27/ wk
Last 30 days
116
▼ 5%· vs prior 30d
Burton on email
27 capturedCadence
~32/ wk
Last 30 days
136
▲ 113%· vs prior 30d

WAYWARD: A story of resilience, rebellion, and unsung heroines
Nov 9, 2026

LIMITED RELEASE: Stripped to the Essentials
Nov 5, 2026

Welcome to Burton
Nov 1, 2026

Latest Kids' Styles, Designed to Stick Out
Oct 30, 2026

Welcome to Burton
Oct 26, 2026
![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/qecuk6a37q42gb63s60bg8qg7ne43ejk9ueguc81/screenshot.webp)
Our Most Advanced [ak]® Line Yet
Oct 25, 2026

Still thinking about it?
Oct 21, 2026

Straight Out of the ’90s
Oct 15, 2026

Early Look: The ’90s are back from the vault
Oct 14, 2026

Need a Free Ride?
Oct 6, 2026

NEW: You’ll Want One in Every Color
Oct 4, 2026

Still thinking about it?
Sep 27, 2026
Burton on paid media
390 capturedCadence
~113/ wk
Last 30 days
484
Top platform

Surfy Float and Glide
Nov 10, 2026 · Meta

Reimagine your performance in the mountains and take your adventure to new heights with Burton.
Nov 9, 2026 · Meta

Meet the Family
Nov 6, 2026 · Meta

Everyday, Upgraded.
Nov 4, 2026 · Meta

Gift Guides Are Here
Nov 2, 2026 · Meta

Burton Reserve is All Yours
Oct 29, 2026 · Meta

Reimagine your performance in the mountains and take your adventure to new heights with Burton.
Oct 28, 2026 · Meta

NEW Tech Upgrades
Oct 26, 2026 · Meta

Backcountry Kits
Oct 24, 2026 · Meta

What’s Your First Instinct
Oct 23, 2026 · Meta
Promotional history, record by record
23 records · latest 2 shown21 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Burton's competitive set
Benchmark on the same fieldsBurton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.



















































![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/hai96ccc4e29e9ant8fd621l5r7l4nh4v4rqb6o1/screenshot.webp)
![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/obii834lgsntbnb48vovnue8usb8n1vt558s7v81/screenshot.webp)
![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/l5b14mbdnkh273s7l2ab13agq8pqt8mo1il3g1g1/screenshot.webp)
![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/9jsja3t1l0pf2rctpe128c36oojrldmccl2tfq81/screenshot.webp)












![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/ss6qel3ldgv075t85tac4f9u3jum17il5qu2s401/screenshot.webp)

















![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/r8d59dll7r30fpl8r76vdg14o4gbqegughjf9ig1/screenshot.webp)


Burton on social
206 capturedCadence
~18/ wk
Last 30 days
77
▲ 26%· vs prior 30d
Top platform
Instagram
The 2000s turned all the way 🆙 Snowboarding hit the mainstream, and there was no turning back. Everything got bigger, louder, and harder to ignore. The next chapter of 50 Years of Snowboarding revisits this era. Drop 3 lands November 12. Explore 50 Years of Snowboarding at the Link 🔗
Nov 10, 2026 · Facebook
Step on ASMR #burton #snowboarding #snowboard #asmr
Nov 9, 2026 · Tiktok
Contrary to popular belief, Zeb Powell does NOT always land on his feet.
Nov 8, 2026 · Facebook
Maria Thomsen is no stranger to the steel 💪 Watch the Burton Midwest Tour live on our YouTube Channel #burton #snowboarding #snowboard
Nov 8, 2026 · Tiktok
In honor of our 50th Anniversary, here are some of our favorite 50-50s from Burton Europe's Joona Saikkonen part in "Lapland Vacation."
Nov 7, 2026 · Facebook
"Step ons don't work in the park" @niels_schack says otherwise #snowboarding #burton #snowboard
Nov 7, 2026 · Tiktok
Adding insult to injury. 🤣🤣🤣 #BurtonTeam Rider Josh Vagne keeps the rivalry alive after a Pretty Good Company flex test.
Nov 6, 2026 · Facebook
BIG ROB @robroethler in the midwest - watch the full edit live now #burton #snowboarding #snowboard
Nov 6, 2026 · Tiktok
The casual snowball catch at the beginning 😮💨 @niels_schack #burton #snowboarding #snowboard
Nov 5, 2026 · Tiktok
Shop Drop: The 90’s Collection One of the most iconic outerwear lines to come out of the 90s, now available as part of Burton’s 50 Years of Snowboarding. Find it at finer snowboard shops worldwide. Learn more about the history and find your local shop in our Link In Bio. 🔗
Nov 4, 2026 · Instagram
Ylfa Rúnarsdóttir in the midwest - watch the full edit on our YT Channel #burton #snowboarding #snowboard
Nov 4, 2026 · Tiktok
Nothing beats a road trip. Burton Team Riders @robroethler, @ylfarunars, @niels_schack, and @mariathomsen hit the road to find the Midwest’s hidden gems. First stop ➡️ @sundownmountain. Watch now at the Link In Bio.
Nov 3, 2026 · Instagram
Our Burton team made the trip to Bor, Czech Republic, to mark the GoLive of our new logistics hub — a milestone that felt like much more than a change of location. This year marks 25 years of partnership between Burton Snowboards Europe and LOXXESS Gruppe — a relationship built on trust, teamwork, and quite a few snowboard shipments along the way. The new hub is now live and ready to serve riders and retailers across 26 European markets. Moving from Aurach to Bor gives us a more tailored inventory operation, greater efficiency and shorter transport distances across Europe. But what made the day particularly memorable was the history and the people in the room. When Jake Burton Carpenter began building Burton’s European business, Hermann Kapferer was there with him, helping turn the vision into reality. Having Hermann join our team in Bor — together with Claus-Peter Amberger, representing the founding family of LOXXESS — brought the story full circle. Two family businesses, connected by 25 years of trust, collaboration and a shared belief in building for the long term. The planning is done, the gear is ready to roll. Now bring on the snow! ❄️ #BurtonEurope #LOXXESS #Snowboarding #FamilyBusiness #Logistics #Burton
Sep 25, 2026 · Linkedin
Back to the beginning. The first chapter of Burton’s 50 Years of Snowboarding goes back to where it all began. Jake, a Vermont barn, and a lot of experimentation that helped shape the sideways revolution. Drop 1 lands September 10 @ 10 AM EST.
Sep 8, 2026 · Tiktok