What did Amika do on Black Friday?
On November 28, 2025, Amika ran up to 30% off on select collections, via "Discount." Independently captured from loveamika.com — not aggregator copy.
The offer on the day
LOVEAMIKA.COM
Homepage · captured Nov 30, 2025
30% off sitewide
30%
Depth on the day
Depth on the day
30%
▲ +15.8 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off sitewide
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Amika ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Amika homepage updates
Amika homepage updates capture
Captured Nov 30, 2025.
Amika on email
📣 30% off ends TOMORROW! 📣
Captured Nov 30, 2025.
Amika on paid media
Amika on paid media capture
Captured Nov 28, 2025.
Amika on social
‘twas the night before the last day of #amika’s biggest sale where 30% off sitewide was avail 💝 you spring into action before the clock strikes twelve + now you can sleep soundly, knowing your faves will prevail. ✨ use the code HAIR30 at checkout ✨ free shipping on orders $30+ ✨ free gift with orders $100+ [cyber monday, black friday, shopping, gift shopping, gifts for her, gift guide, amika sale]
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Amika's competitive set
Benchmark on the same fieldsAmika’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Briogeobriogeohair.com
Verb Productsverbproducts.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Amika on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Amika.
What teams ask about Black Friday 2025
Answered from our data- Does Amika offer Black Friday discounts?
- Yes — on November 28, 2025, Amika ran 30% off sitewide.
- How deep was Amika's Black Friday discount?
- Amika's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Amika use for Black Friday?
- Amika ran Black Friday 2025 as "Discount."
- Was Amika's Black Friday discount sitewide or limited to select items?
- Amika's Black Friday 2025 discount was on select collections.
- Is Amika's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Amika use for Black Friday?
- Amika's Black Friday 2025 offer was eligible on: online, app, in-store.