What did Topicals do on Black Friday?
On November 28, 2025, Topicals ran up to 25% off on select items, via "Sale: Select Products." Independently captured from mytopicals.com — not aggregator copy.
The offer on the day
MYTOPICALS.COM
Homepage · captured Nov 30, 2025
25% off on Eye Masks
25%
Depth on the day
Depth on the day
25%
▲ +0.7 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- 25% off on Eye Masks
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Eye Masks
- Shipping
- —
What ran on each channel
3 channelsWhat Topicals ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Topicals homepage updates
Topicals homepage updates capture
Captured Nov 30, 2025.
Topicals on email
ENDS SOON: Up to 40% off sitewide 💸
Captured Nov 30, 2025.
Topicals on paid media
Topicals - Brightening And Clearing Serum - 50 mL - Skin Discoloration Serum - Faded Brightening & Clearing Serum - Fades Dark Spots & Evens Skin Tone
Captured Nov 26, 2025.
Wholesale and marketplace assets withheld
Topicals's competitive set
Benchmark on the same fieldsTopicals’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Skinfixskinfix.com
Urban Skin Rxurbanskinrx.com
Hero Cosmeticsherocosmetics.us
Buttah Skinbuttahskin.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Topicals on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Topicals.
What teams ask about Black Friday 2025
Answered from our data- Does Topicals offer Black Friday discounts?
- Yes — on November 28, 2025, Topicals ran 25% off on Eye Masks.
- How deep was Topicals's Black Friday discount?
- Topicals's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Topicals use for Black Friday?
- Topicals ran Black Friday 2025 as "Sale: Select Products."
- Was Topicals's Black Friday discount sitewide or limited to select items?
- Topicals's Black Friday 2025 discount was on select items.
- Is Topicals's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Topicals use for Black Friday?
- The channels Topicals's Black Friday offer ran on were not captured.