Topicals’s marketing, tracked daily.
The latest creative Topicals puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Topicals
ShopVision captures the public marketing we see from Topicals every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Topicals use?
All channelsPaid media is Topicals's most-used channel. Jump to a channel below, or read straight down.
Topicals homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Topicals on email
64 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 41%· vs prior 30d

ENDS TONIGHT: Sephora Savings Event 🚨
Nov 9, 2026

It's Officially Pomegranate Season 💋
Nov 8, 2026

Don’t forget your 10% Off
Nov 7, 2026

Unlock Your Faded Bundle Savings 💸
Nov 5, 2026

BUNDLE EXCLUSIVE: Slick Salve Fresa + Canela 🫦
Nov 3, 2026

Welcome to Topicals Rewards
Nov 2, 2026

Don’t forget your 10% Off
Nov 1, 2026

Topicals On Sale At Sephora!
Oct 30, 2026

Dark spots and discoloration? 🍒
Oct 28, 2026

Welcome to Topicals Rewards
Oct 27, 2026

WELCOME TO OUR WORLD
Oct 26, 2026

Unlock 20% Off Your Nighttime Routine 🌙
Oct 23, 2026
Topicals on paid media
167 capturedCadence
~3.5/ wk
Last 30 days
15
Top platform
Promotional history, record by record
71 records · latest 5 shown66 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Topicals's competitive set
Benchmark on the same fieldsTopicals’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Topicals on social
51 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 164%· vs prior 30d
Top platform
TikTok
Last day to shop Topicals at the Sephora Savings Event, what’s in your bag? 👀 #topicals #sephora
Nov 9, 2026 · Tiktok
Make these last two days count, at Topicals we never slack. Last chance to shop the @sephora Savings Event Rouge members get 20% off, VIB 15% and Insiders 10%
Nov 8, 2026 · Instagram
What are the girls copping at the Sephora Savings Event? Get a sneak peek of their basket for some last minute inspo ;) Three days left to get Faded for less @sephora, Rouge members get 20% off, VIB 15% and Insiders 10%.
Nov 6, 2026 · Instagram
Try our new Faded Dark Spot Kit for less at the Sephora Savings Event @sephora
Nov 5, 2026 · Tiktok
SEPHORA DEBRIEF! What did our girls get at the Savings Event?
Nov 4, 2026 · Instagram
The streets are calling…Sephora is on the line VIB and Insiders its time to join the chat, get 10 and 15% off all Topicals products until 11/9.
Nov 3, 2026 · Tiktok
Girl talk. Get Faded for less @Sephora from now to 11/9 #topicals #sephora
Nov 2, 2026 · Tiktok
Get in on the slickest deals at the @Sephora Savings Event from now to 11/9 #topicals #sephora
Nov 1, 2026 · Tiktok
Nothing like a slick deal, with the Sephora Savings Event Rouge members get 20% off all our favorite Slick Salve shades until 11/9. A perfect lip is one click away @sephora. VIB members get 15% off and Insiders 10% starting 11/3, only on sephora.com
Oct 31, 2026 · Instagram
The Sephora Savings Event is too good to miss. Starting today- Rouge members get 20% off all Topicals at @Sephora to 11/9. #topicals #sephora
Oct 30, 2026 · Tiktok
Hope the cal is marked and you’ve gotten all eight hours, you’re gonna need it. The @sephora Savings Event begins tomorrow and you can’t miss a drop. Rouge members get 20% off starting 10/30, so call up your girls and we’ll see you there ;).
Oct 29, 2026 · Instagram
Thank you @cafetondo and the city of Los Angeles for an afternoon we won’t forget in celebration of the Bright Eyes Slick Lips Kit. Where should we slide to next? 📸: @emilydelat0rre
Oct 28, 2026 · Instagram