Paula's Choice’s marketing, tracked daily.
The latest creative Paula's Choice puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
De-Puff Under-Eyes with This Gift
Sep 8, 2026

Social
Instagram💗 Packed with Peptides Giveaway! 💗 Introducing the ultimate Paula’s Choice giveaway featuring our collection of peptide products packed in a perfectly pink @beis suitcase! ONE lucky winner will receive: 💓 1 Béis carry-on suitcase FILLED TO THE BRIM with our peptide formulas (including our new Peptide Intensive Moisturizer), valued at $2,800 💝 10 runners-up will receive our Peptide Intensive Moisturizer PR Box, valued at $98 To enter: 1️⃣ Like this post 2️⃣ Follow @paulaschoice 3️⃣ Tag your skincare bestie in the comments Disclaimer: Color of suitcase varies on availability. Giveaway ends September 20, 11:59 PT. Winner will be selected at random and notified via Instagram DM on September 21. Open to residents of the United States & Canada, 18+. See full T&Cs: pcskin.care/4xLiMPu
Sep 8, 2026
What we track on Paula's Choice
ShopVision captures the public marketing we see from Paula's Choice every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Paula's Choice use?
All channelsPaid media is Paula's Choice's most-used channel. Jump to a channel below, or read straight down.
Paula's Choice homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Paula's Choice on email
97 capturedCadence
~10/ wk
Last 30 days
43
▲ 34%· vs prior 30d

De-Puff Under-Eyes with This Gift
Sep 8, 2026

Ends Tonight: Up to 30% Off Your Order
Sep 7, 2026

Last Chance for Up to 30% Off Your Routine
Sep 6, 2026

20% Off Clinically Proven Bestsellers
Sep 5, 2026

20% Off Your Routine Upgrades
Sep 4, 2026

Visibly Plump, Bouncy Skin at 30% Off
Sep 3, 2026

C15 Serum's Reviews Are *Glowing*
Sep 2, 2026

20% Off the Skincare You Need to Try
Sep 1, 2026

Last Call for Brighter Skin, On Us
Aug 31, 2026

Thousands Have Chosen These Bestsellers
Aug 30, 2026

20% Off Clear, Glowing Skin
Aug 29, 2026

What Will You Try with 20% Off?
Aug 28, 2026
Paula's Choice on paid media
393 capturedCadence
~55/ wk
Last 30 days
234
Top platform
Promotional history, record by record
521 records · latest 5 shown516 more offers sit before Sep 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Paula's Choice's competitive set
Benchmark on the same fieldsPaula's Choice’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Paula's Choice on social
124 capturedCadence
~10/ wk
Last 30 days
43
▼ 10%· vs prior 30d
Top platform
Facebook
💗 Packed with Peptides Giveaway! 💗 Introducing the ultimate Paula’s Choice giveaway featuring our collection of peptide products packed in a perfectly pink @beis suitcase! ONE lucky winner will receive: 💓 1 Béis carry-on suitcase FILLED TO THE BRIM with our peptide formulas (including our new Peptide Intensive Moisturizer), valued at $2,800 💝 10 runners-up will receive our Peptide Intensive Moisturizer PR Box, valued at $98 To enter: 1️⃣ Like this post 2️⃣ Follow @paulaschoice 3️⃣ Tag your skincare bestie in the comments Disclaimer: Color of suitcase varies on availability. Giveaway ends September 20, 11:59 PT. Winner will be selected at random and notified via Instagram DM on September 21. Open to residents of the United States & Canada, 18+. See full T&Cs: pcskin.care/4xLiMPu
Sep 8, 2026 · Instagram
Peptides continue their reign as ‘trendiest skincare ingredient,’ but are they worth the hype? Our Director of Global Skincare Education Deborah Kilgore is here to help decode. Because great skin starts with guidance. 💕
Sep 7, 2026 · Facebook
Need a refresher on what peptides do? We can help! https://www.paulaschoice.com/expert-advice/skincare-advice/ingredient-spotlight/peptides-for-skin.html
Sep 6, 2026 · Facebook
Dry skin? We don’t know her. Our new Pro-Collagen Peptide Intensive Moisturizer is now on the shelf at your local @sephora store 💕 Are you picking one up?
Sep 5, 2026 · Instagram
@paulaschoice said SAY LESS!🫡 INTENSIVE & PLUMPING all in one moisturizer is a dry skin girls dream in a pink bottle.🫢✨💗 available in-store only at @sephora and @sephoracanada #paulaschoicepartner
Sep 4, 2026 · Instagram
Are you ready for peptide-powered plumping? 💓 Introducing the Pro-Collagen Peptide Intensive Moisturizer: Deep, multi-layer hydration for dry, stressed skin. Designed to last days, not hours. Learn all about our newest formula: https://www.paulaschoice.com/pro-collagen-peptide-cream-intensive-plumping-moisturizer/1160.html
Sep 3, 2026 · Facebook
NEW and packed with peptides: The Pro-Collagen Peptide Intensive Moisturizer is here! ✨ This rich, cushiony cream is designed to help hydration go deeper and stay locked in, so dry skin feels moisturized and relieved for up to 120 hours. ⏰ Powered by our plumping 3x Pro-Collagen Peptide Complex, this non-greasy formula traps water within skin’s surface using red micro-algae extract, while our moisture-locking lipid tech works to reinforce skin’s lipid barrier. 🏆 The result? Skin looks plumper, smoother, and more replenished, while becoming better at retaining moisture over time. Shop now at paulaschoice.com and Sephora.
Sep 2, 2026 · Facebook
We are thrilled to reveal the Hannah Waddingham as the face of our new Pro-Collagen Peptide Plumping Intensive Moisturizer. 💕 Hannah is someone who brings confidence, resilience, and an uncompromising sense of self to everything she does. With her signature unapologetic energy, she reframes being “intense” as something to embrace, especially when it comes to a high-performing skincare formula. We can’t wait to share more, alongside our newest moisturizer! Stay tuned 👀
Sep 1, 2026 · Facebook
Plot twist: We've been keeping a BIG secret behind the scenes. 🩷 Full reveal tomorrow!
Aug 31, 2026 · Facebook
This skincare ingredient combo myth prevails; get the truth in our expert-written article. https://www.paulaschoice.com/expert-advice/skincare-advice/skin-care-myths/can-niacinamide-and-vitamin-c-be-used-together.html
Aug 30, 2026 · Facebook
You know it’s good when the actual PC employees love it 🤭 Be the first to try it, exclusively on the Sephora App, 8.31
Aug 29, 2026 · Instagram
Vitamin C but make it strategic ✨ Swipe through to learn a few tips on how best to use this brightening skincare ingredient.
Aug 28, 2026 · Instagram