Paula's Choice’s marketing, tracked daily.
The latest creative Paula's Choice puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Paula's Choice
ShopVision captures the public marketing we see from Paula's Choice every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Paula's Choice use?
All channelsPaid media is Paula's Choice's most-used channel. Jump to a channel below, or read straight down.
Paula's Choice homepage updates
87 capturedPaula's Choice on email
54 captured
Up to 30% Off Bright, Hydrated Skin
Aug 9, 2026
"My skin looks brighter and glowy"
Aug 8, 2026
25% Off This Anti-Ager
Aug 7, 2026
Brighter Skin that Keeps Getting Better
Aug 6, 2026
The Formulas Everyone's Obsessed With
Aug 5, 2026
Great Skin Starts with This Step
Aug 4, 2026
Not Sure Which Vitamin C Serum is for You?
Aug 3, 2026
What Will You Choose with 30% Off?
Aug 2, 2026
Here's a Gift for Bright Eyes
Aug 1, 2026
The Better Way to Do Vitamin C
Jul 31, 2026
Start Simple & Save
Jul 30, 2026
Award-Winning Vitamin C, Yours Free
Jul 26, 2026
Paula's Choice on paid media
400 captured
Promotional history, record by record
814 records · latest 5 shown809 more offers sit before Aug 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Paula's Choice's competitive set
Benchmark on the same fieldsPaula's Choice’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Paula's Choice on social
119 captured3 facts about vitamin C you should know! ✨ Do you use vitamin C in your current skin routine?
Aug 8, 2026 · Facebook
Sagging skin on the face and neck comes with the privilege of getting older. But if you do want to improve the look of skin laxity, whether from aging, weight fluctuations, or both, consider this your no-fluff breakdown: https://www.paulaschoice.com/expert-advice/skincare-advice/anti-aging-wrinkles/the-truth-about-how-to-prevent-and-tighten-sagging-skin.html
Aug 7, 2026 · Facebook
Our new & improved C15 Super Booster is here and we want to make sure everyone who’s new to vitamin C knows how to use it. Here’s a few tips: ✨Apply it after cleansing + exfoliating; because it’s such a lightweight texture, layer it on before heavier serum and moisturizer products ✨In the AM, top with sunscreen (because if we’re not protecting our skin from the thing that causes fine lines and uneven tone in the first place, what are we really doing?) ✨A few drops day or night (or both!) is all you need to start seeing instant, visible brightening C15 Super Booster is now available in the EU and at paulaschoice.com + Sephora. Coming soon to Singapore, Malaysia, Philippines, and Thailand. Learn more: https://www.paulaschoice.com/c15-brightening-super-booster/808.html
Aug 6, 2026 · Facebook
We ran a clinical study on GLP-1 users, testing whether retinaldehyde could address the facial changes this group was experiencing. Dr. Tim Falla, Senior Vice President of Research & Development at Paula’s Choice, is here to share the impressive results. After 4 weeks of using our PRO Retinaldehyde… ▫️93% of GLP-1 users said “I look more like myself again.”* ▫️ 93% of GLP-1 users said “my skin looks firmer.”* ▫️90% of GLP-1 users agreed that sagging in the lower face looks improved.* Learn more about our CLINICAL PRO-Retinaldehyde Dual-Retinoid Treatment: https://www.paulaschoice.com/clinical-pro-retinaldehyde-dual-retinoid-treatment/150.html *Based on a 28-day consumer-perception study of GLP-1 users in the maintenance phase. Results may vary.
Aug 5, 2026 · Facebook
Clinical brightening. Everyday ease. ✨ When used consistently, C15 Super Booster leaves skin looking more even, smooth, and noticeably more radiant. Bonus? Suitable even for sensitive skin + increases skin’s hydration while absorbing quickly, without any greasy residue. Let us know if you’re excited to try!
Aug 4, 2026 · Facebook
The better way to do vitamin C. ✨ Our clinically proven C15 Super Booster is powered by 15% L-ascorbic acid, the purest and most active form of vitamin C. Increased levels of ferulic acid (+200%) help boost vitamin C’s performance while bringing added brightening benefits, helping to minimize the look of uneven tone as well as supporting the formula’s skin compatibility. Level up your vitamin C game at paulaschoice.com.
Aug 3, 2026 · Instagram
Instant, visible brightening. ✨ Our newly enhanced C15 Super Booster is our most advanced pure vitamin C serum yet, for instantly glowy skin + long-term firming and smoothing benefits. Swipe through to learn about our updates to the formula. Shop now at Sephora and paulaschoice.com. Available 6 August in the EU and 18 August in Singapore, Malaysia, Philippines, and Thailand ✨
Aug 1, 2026 · Facebook
Meet the latest, most-advanced evolution of our C15 Super Booster Serum. ✨ Our head of Research & Development Dr. Tim Falla is here to walk you through the highlights of the reformulation, including: ✨Enhanced vitamin C performance ✨Minimized potential for irritation ✨Boosted defense against environmental stressors We can’t wait to share more. If you’ve used this product in the past, we know you’ll have questions and we’ll be here to answer them. 🧡
Jul 31, 2026 · Facebook
Options are good, but great skin starts with expert guidance. ✨ Find the skincare treatment for your unique skin above, and as always let us know if we can help point you in the right direction. ☝️
Jul 30, 2026 · Facebook
Just so you know, we love hearing that our skincare products are making a difference 🥲 Tell us about your favorite Paula’s Choice formula!
Jul 29, 2026 · Facebook
The real scene-stealer at last night's Ted Lasso premiere? Hannah Waddingham's hydrated, lit-from-within skin. ✨ "Hannah has gorgeous skin," says makeup artist Stephen Sollitto. "Exfoliation and hydration are the best keys to makeup prep." Hannah wore... 🖤 2% BHA to smooth texture and control oil 🩷 Peptide Eye Serum to visibly lift and firm eye area 🩷 Peptide Moisturizer to give skin 24-hour hydration 🩷 Peptide Gloss Balm visibly plump and nourish lips Shop products for radiant skin that's ready for its close-up at paulaschoice.com.
Jul 28, 2026 · Facebook
Can we get a round of applause for our 5% Vitamin C Moisturizer SPF 50? ✨Lightweight texture ✨Packed with skin-brightening vitamin C ✨No white-cast
Jul 27, 2026 · Facebook