Paula's Choice’s marketing, tracked daily.
The latest creative Paula's Choice puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Paula's Choice
ShopVision captures the public marketing we see from Paula's Choice every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Paula's Choice use?
All channelsPaid media is Paula's Choice's most-used channel. Jump to a channel below, or read straight down.
Paula's Choice homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Paula's Choice on email
137 capturedCadence
~11/ wk
Last 30 days
47
▲ 4%· vs prior 30d

Singles Day = Savings for All
Nov 9, 2026

She’s Real, and She *Cares*
Nov 8, 2026

Plump Lips 24/7
Nov 7, 2026

Shut Down Dehydration & Skin Stress
Nov 6, 2026

Acne Hates to See These Coming
Nov 5, 2026

Build Your Custom Kit, Starting at 20% Off
Nov 4, 2026

Our Global Bestseller Makes the Best Gift
Nov 3, 2026

Smooth Bumpy Skin with This Kit
Nov 2, 2026

Free Shipping Is Ending in 5,4,3...
Nov 1, 2026

Fact: Our Vitamin C Does Way More Than Brighten
Oct 31, 2026

Visibly Plump Lips in 3 Wearable Shades
Oct 30, 2026

Stock Up Before 20% Off Ends
Oct 29, 2026
Paula's Choice on paid media
394 capturedCadence
~62/ wk
Last 30 days
267
Top platform
Promotional history, record by record
73 records · latest 5 shown68 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Paula's Choice's competitive set
Benchmark on the same fieldsPaula's Choice’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Paula's Choice on social
149 capturedCadence
~13/ wk
Last 30 days
54
—· vs prior 30d
Top platform
Facebook
Sweet, glossy, and seriously hydrating 🤎 Toasted Vanilla Peptide Gloss Balm is the treat your lips deserve this season. Tag someone who needs Toasted Vanilla in their stocking this year!
Nov 9, 2026 · Instagram
Don’t call this ingredient one-dimensional 🧡 Vitamin C’s skincare benefits range from brightening uneven tone to improving fine lines, wrinkles, and loss of firmness. Which of our Vitamin C formulas fits your skin goals?
Nov 8, 2026 · Facebook
Be prepared 🦺 Our Clear Quick Rescue Blemish Patches make a great addition to your acne emergency kit, helping blemishes look smaller in 60 minutes** ⏱️ Shop exclusively on paulaschoice.com and @amazon **Based on consumer perception in an independent clinical study of 31 participants after 14 days of use. 96.8% agreed the patch sped up their blemish’s natural healing process. Results may vary.
Nov 7, 2026 · Facebook
The stocking stuffer that people actually want. Our Pro-Collagen Peptide Gloss Balm minis are here for a limited time only, in three shades. Tag the friend who needs one (or three)! 🤎🩷♥️
Nov 6, 2026 · Facebook
A little gloss between holiday plans @paulaschoice #paulaschoicepartner
Nov 5, 2026 · Instagram
Dry skin? Not on our watch. 😎 Make sure you have one or more of these ingredients in your skincare routine! Check out our product recommendations. Which one is your favorite?
Nov 4, 2026 · Facebook
Dry skin? Not on our watch. 😎 Make sure you have one or more of these ingredients in your skincare routine! Swipe to see our product recommendations. Which one is your favorite?
Nov 3, 2026 · Instagram
From the first kickoff to the final whistle, it’s been a season to remember. Proud to be the official skincare partner of @reignfc ⚽✨ 🎥: A U N A Tina | Seattle Influencer Brittany Boyack shakin’ up the game | seattle sports
Nov 2, 2026 · Facebook
It’s OFFICIALLY the start of the holiday season, so time to break the ice ❄️ Which Paula’s Choice product gives your skin the gift of amazing results?
Nov 1, 2026 · Facebook
Your skin called, it wants you to ghost these ASAP 👻📞 Tell us your scariest skincare confession, we can take it (we think) 😬
Oct 31, 2026 · Facebook
Not to brag, but we’ve got a few things to celebrate. 🏆👀 Here’s a look at just a few of our 2026 beauty award winners! Which Paula’s Choice skincare formula gets your vote?
Oct 30, 2026 · Instagram
Unexpected blemish? Consider it handled. @skinl0ve's go-to solve is our Clear Quick Rescue Blemish Patches, clinically proven to make blemishes look smaller in just 60 minutes.** **Based on consumer perception in an independent clinical study of 31 participants after 14 days of use. 96.8% agreed the patch sped up their blemish’s natural healing process. Results may vary. Shop now at paulaschoice.com (US/Canada only) and @amazon (US only).
Oct 29, 2026 · Instagram