Thule’s marketing, tracked daily.
The latest creative Thule puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Fall. Family. Fun. Let's go!
Sep 23, 2026

Social
InstagramIt’s not only about where you’re going. It’s everything it takes to get there. For Kristin Larsson, strength lives in the preparation, the challenge and the adventure along the way. A different kind of strong. #ADifferentKindOfStrong
Sep 25, 2026
What we track on Thule
ShopVision captures the public marketing we see from Thule every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Thule use?
All channelsPaid media is Thule's most-used channel. Jump to a channel below, or read straight down.
Thule homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Thule on email
17 capturedCadence
~1.6/ wk
Last 30 days
7
▲ 17%· vs prior 30d

Fall. Family. Fun. Let's go!
Sep 23, 2026

Meet Thule Dart: Everyday dog gear
Sep 10, 2026

Final call! Save up to 25% + get free shipping*
Sep 7, 2026

Ending soon! Save up to 25% + get free shipping*
Sep 6, 2026

Save up to 25% + get free shipping*
Sep 4, 2026

Send off summer with up to 25% off + free shipping*
Sep 1, 2026

🚨End of summer savings start now!
Aug 28, 2026

Unlock more adventure with your truck
Aug 19, 2026

Thanks for signing up!
Aug 17, 2026

From campus to commute: Bags that go further
Aug 11, 2026

From daytime discovery to nighttime recovery
Aug 4, 2026

Activate your account at thule.com
Jul 31, 2026
Thule on paid media
168 capturedThule's competitive set
Benchmark on the same fieldsThule’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Thule on social
57 capturedCadence
~6.3/ wk
Last 30 days
27
▲ 69%· vs prior 30d
Top platform
Instagram
It’s not only about where you’re going. It’s everything it takes to get there. For Kristin Larsson, strength lives in the preparation, the challenge and the adventure along the way. A different kind of strong. #ADifferentKindOfStrong
Sep 25, 2026 · Instagram
As always. You inspire us.
Sep 18, 2026 · Instagram
A little cold never stopped us. Especially when there’s hot chocolate involved. A day on Gotland with a group of athletes and their kids. A different kind of strong.
Sep 15, 2026 · Instagram
Yes, it’s four minutes. And yes, it’s worth every second. Go behind the scenes of A Different Kind of Strong - four minutes of conversations, cold swims, campfires, kids, bikes, chaos and everything that happened in between. A glimpse into the people, the stories and the moments behind the campaign. So get comfortable, turn the sound on and stay with us for this one. This is A Different Kind of Strong. #adifferentkindofstrong #bringyourlife
Sep 13, 2026 · Instagram
“It’s not just about me anymore. It’s about our family and that feels incredibly beautiful” - @sarahsjostrom
Sep 11, 2026 · Instagram
Built for movement. Ready for weather. Made to last. A different kind of strong
Sep 9, 2026 · Instagram
”We’re a couple of quite strong moms… with the chaos, with the kids.” –@annahaag They’ve spent years pushing limits, chasing medals and redefining what’s possible. Now, strength looks a bit different. It’s staying active together finding space in the middle of everyday chaos. And having someone beside you who understands exactly what this chapter looks like. Because there’s strength in doing it together. #adifferentkindofstrong #bringyourlife
Sep 8, 2026 · Instagram
Strong women. Elite athletes. Mothers. They’ve spent their lives pushing limits and redefining what’s possible. But there’s a different kind of strength waiting beyond the finish line. A different kind of strong #bringyourlife #adifferentkindofstrong
Sep 7, 2026 · Instagram
Seconds can be measured. Medals can be counted. Records can be broken. But some strengths can’t be measured at all. A different kind of strong #bringyourlife #adifferentkindofstrong
Sep 6, 2026 · Instagram
Strength isn’t always about going further, faster or stronger #adifferentkindofstrong
Sep 4, 2026 · Instagram
A smarter way to keep safety on track. Nearly 50% of car seats are installed incorrectly. Connected Safety by Thule helps parents stay on top of the essentials with sensor-based technology and instant feedback. Reassurance when it matters. #bringyourlife
Sep 3, 2026 · Instagram
Connected safety, at every stage. Discover the new Connected Car Seats by Thule – designed to support growing families with connected technology, intuitive guidance and thoughtful design. Swipe through to explore the range, key features and price points. Smart technology. Thoughtful design. Greater confidence on every journey. #bringyourlife
Sep 2, 2026 · Instagram