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Thule
thule.com ↗

Thule’s marketing, tracked daily.

The latest creative Thule puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Thule

ShopVision captures the public marketing we see from Thule every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Thule use?

All channels

Paid media is Thule's most-used channel. Jump to a channel below, or read straight down.

Thule homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

30

—· vs prior 30d

Thule on email

16 captured

Cadence

~1.2/ wk

Last 30 days

5

Thule on social

68 captured

Cadence

~4.7/ wk

Last 30 days

20

▼ 23%· vs prior 30d

Top platform

Instagram

Thule's competitive set

Benchmark on the same fields

Thule’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ThuleThule
23%
25%
4
This page
YakimaYakimayakima.com
100
Kuat RacksKuat Rackskuat.com
90
OspreyOspreyosprey.com
88
Open profile →
RhinorackRhinorackrhinorack.com
85
UPPAbabyUPPAbabyuppababy.com
85
Open profile →
BurleyBurleyburley.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.