Does Thule offer Black Friday discounts?

Yes — on November 28, 2025, Thule ran up to 25%.

How deep was Thule's Black Friday discount?

Thule's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.

What promotional mechanic did Thule use for Black Friday?

Thule ran Black Friday 2025 as "Discount."

Was Thule's Black Friday discount sitewide or limited to select items?

Thule's Black Friday 2025 discount was sitewide.

Is Thule's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Thule use for Black Friday?

Thule's Black Friday 2025 offer was eligible on: online, app, in-store.

thule.com ↗

BF2025

Full profile

All brands on Black Friday

What did Thule do on Black Friday?

On November 28, 2025, Thule ran up to 25% off sitewide, via "Discount." Independently captured from thule.com — not aggregator copy.

The offer on the day

THULE.COM

Homepage · captured Nov 30, 2025

up to 25%

25%

Depth on the day

25%

▲ +2.8 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer: up to 25%
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

2 channels

What Thule ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Thule homepage updates

Thule homepage updates capture

Captured Nov 30, 2025.

Thule on email

🚨 Less than 48 hours to save!

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Thule's competitive set

Benchmark on the same fields

Thule’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Thule

22%

25%

This page

Yakimayakima.com

100

Kuat Rackskuat.com

Rhinorackrhinorack.com

Burleyburley.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Thule on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Thule.

YearHeadline offerDepth

2025up to 25%25%

What teams ask about Black Friday 2025

Answered from our data

Does Thule offer Black Friday discounts?: Yes — on November 28, 2025, Thule ran up to 25%.
How deep was Thule's Black Friday discount?: Thule's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Thule use for Black Friday?: Thule ran Black Friday 2025 as "Discount."
Was Thule's Black Friday discount sitewide or limited to select items?: Thule's Black Friday 2025 discount was sitewide.
Is Thule's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Thule use for Black Friday?: Thule's Black Friday 2025 offer was eligible on: online, app, in-store.