UPPAbaby’s marketing, tracked daily.
The latest creative UPPAbaby puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
This Baby Safety Month, we've got your car seat covered
Sep 25, 2026
Social
InstagramTomorrow’s the day. The Kona City Trail kicks off in 9 cities across the U.S., and we hope you’re ready. Clues start dropping at 9AM in your local time zone, so keep watch, keep your eyes peeled for posters, and get ready to hit the streets. And don’t forget to share your adventure with #KonaCityTrail for an extra entry and a chance to be featured. Good luck. We’ll see you out there! #konacitytrail #uppababy #adventure #konastroller
Sep 25, 2026
What we track on UPPAbaby
ShopVision captures the public marketing we see from UPPAbaby every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does UPPAbaby use?
All channelsPaid media is UPPAbaby's most-used channel. Jump to a channel below, or read straight down.
UPPAbaby homepage updates
87 capturedCadence
~14/ wk
Last 30 days
58
▼ 3%· vs prior 30d
UPPAbaby on email
15 capturedCadence
~1.6/ wk
Last 30 days
7
This Baby Safety Month, we've got your car seat covered
Sep 25, 2026
The countdown is on for the all-new Kona. ⏲️
Sep 23, 2026
Just arrived: The next generation of UPPAbaby Home
Sep 18, 2026
Mira V2 Keeps Baby Close
Sep 15, 2026
The Products Parents Love Most
Sep 10, 2026
Real Leather. Real Reason.
Sep 4, 2026
Your August wrapped: what everyone loved this month
Aug 31, 2026
Get Your Ride Ready for Fall
Aug 21, 2026
Your First Perk is Waiting 🎁
Aug 18, 2026
Welcome to UPPAbaby ꕤ
Aug 17, 2026
The Products Parents Love Most
Jul 15, 2026
UPPAbaby on paid media
317 capturedCadence
~1.4/ wk
Last 30 days
6
Top platform
UPPAbaby on sms
14 capturedCadence
~0.9/ wk
Last 30 days
4
▼ 33%· vs prior 30d
UPPAbaby's competitive set
Benchmark on the same fieldsUPPAbaby’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Baby Joggerbabyjogger.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
UPPAbaby on social
103 capturedCadence
~11/ wk
Last 30 days
46
▲ 53%· vs prior 30d
Top platform
Instagram
Tomorrow’s the day. The Kona City Trail kicks off in 9 cities across the U.S., and we hope you’re ready. Clues start dropping at 9AM in your local time zone, so keep watch, keep your eyes peeled for posters, and get ready to hit the streets. And don’t forget to share your adventure with #KonaCityTrail for an extra entry and a chance to be featured. Good luck. We’ll see you out there! #konacitytrail #uppababy #adventure #konastroller
Sep 25, 2026 · Instagram
A little sneak peek at what’s waiting for you at the end of the Kona City Trail… Complete the trail and you’ll walk away with a limited-edition Kona tote, packed with goodies from some of our favorite brand partners: @tubbytodd @poppyandpout @magneticme @toddle 9 cities. One day only. First 50 at each location. Oh, and you might just win a Kona 😉 Starts 9/26. Find the trail! #konacitytrail #uppababy #konastroller #limitededition
Sep 24, 2026 · Instagram
NEW YORK 🗽🤍 What a weekend! We had the best time walking with you and loved seeing so many familiar faces, plus meeting so many new ones along the way. The perfect morning filled with family, connection, fresh air, and lots of great demos at @albeebaby. A huge thank you to our incredible brand partners for making the morning extra special: @boxedwater, @burtsbeesbaby, @mushie, @missmouths, @ryleeandcru, @coterie, @jolenecoffee, and @californiababy. And if you couldn’t make it this time… don’t worry. There might be another one coming to NYC very soon. 😉 Stay tuned! #uppababystrolltour #NYC #strollerwalk #community
Sep 23, 2026 · Instagram
Something’s been popping up around your city… 👀 On 9/26, for ONE DAY ONLY, Kona City Trail is coming to a city near you: 📍 Boston, MA 📍 Brooklyn, NY 📍 Manhattan, NY 📍 Chicago, IL 📍 Portland, OR 📍 Washington, DC 📍 Santa Monica, CA 📍 Miami, FL 📍 Salt Lake City, UT Spot a poster? Scan it. 3 clues. 2 stops. 3 Kona winners per city. + a limited-edition tote bag for every finisher* Scan the QR code on the posters for details for your city! One day. Nine cities. See you on the streets. 🕵️ *While supplies last #KonaCityTrail #uppababy #urbanadventures #konastroller
Sep 22, 2026 · Instagram
We get it. Car seat safety can feel like a lot to learn. Good news: it really just comes down to these 5 key steps! 1. Selection 2. Direction 3. Location 4. Harnessing & Adjustments 5. Installation Wondering which UPPAbaby seat is right for you? Our team is here to help! We’ll walk you through every step so you and your family are ready for the road ahead. #carseatsafety #carseatsafetyweek #carseateducation #infantcarseat
Sep 21, 2026 · Facebook
It's officially Child Passenger Safety Week 🚙 , and there's no better time to double-check your car seat setup. One of the best resources out there? A CPST. But wait... what even IS a CPST?? Our very own safety advocate, Bob Wall, is breaking it down for you. Did you know almost everyone on the UPPAbaby team is also CPST certified? We even offer live video chats, so if you have questions about your UPPAbaby seat, just give us a call. Schedule your complimentary appointment today at UPPAbaby.com! #cpst #childpassengersafetyweek #carseatsafety #childsafety #safetyadvocate
Sep 20, 2026 · Facebook
We're bringing the UPPAbaby Stroll Tour to San Antonio on October 10th, and we want to see you there. We're kicking things off with a stroller-friendly morning walk through Phil Hardberger Park, then heading over to @crib_and_kids for live gear demos, coffee, bagels, a coloring station for the littles, a photo wall, and a whole lot of fun with fellow parents. Saturday, October 10th, 2026 Check in at 9:00 AM | Walk starts at 9:30 AM Meet @ Phil Hardberger Park Then Crib & Kids, San Antonio, TX The first 50 families to arrive and check in at the stroll will receive an exclusive goodie bag at the store, full of special surprises from our brand friends. ✨ Tap the link in bio to grab your spot before they're gone! #uppababystrolltour #momwalk #sanantonio #babygear #texas
Sep 19, 2026 · Instagram
Meet Bob! He's basically the car seat whisperer, and he's got 40+ years of answers to alllll your car seat questions (no matter how silly you might think they are). We are so excited to have Bob join the UPPAbaby team and continue making car seat education more accessible and easy for families to understand! #carseatsafety
Sep 18, 2026 · Instagram
Parents, repeat after us: yes, I do deserve just a moment to breathe. #mirav2 #justlaunched #babygear #babybouncer
Sep 17, 2026 · Instagram
Warning: may bring your child contentment and happiness while allowing you a moment to breathe Side effects include a suspiciously quiet living room and you actually finishing a cup of coffee (while it's still hot).
Sep 16, 2026 · Instagram
New arrivals alert. The Mira V2 bouncer is now available! Your home upgrade just keeps getting better. Shop now on UPPAbaby.com or through an authorized retailer. #newproduct #babygear #babybouncer
Sep 15, 2026 · Instagram
Two different kinds of calm Our Mira V2 is launching VERY soon 👀 #babybouncer #parenting #smartswing
Sep 14, 2026 · Instagram