What did Stio do on Black Friday?
On November 28, 2025, Stio ran up to 50% off sitewide, via "Discount." Independently captured from stio.com — not aggregator copy.
The offer on the day
STIO.COM
Homepage · captured Nov 30, 2025
Up to 50% off
50%
Depth on the day
Depth on the day
50%
▲ +16.7 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Stio ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Stio homepage updates
Stio homepage updates capture
Captured Nov 30, 2025.
Stio on email
Our Coziest Daily Drop
Captured Nov 30, 2025.
Stio on paid media
Only {GLOBAL_COUNTDOWN(2025-12-01 23:59:59,15)} Left to Save
Captured Nov 28, 2025.
Stio on social
No matter how you slice it, pow days are on the way. Who's ready to shred? #lettheoutsidein #chasebliss
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Stio's competitive set
Benchmark on the same fieldsStio’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Strafe Outerwearstrafeouterwear.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stio on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Stio.
What teams ask about Black Friday 2025
Answered from our data- Does Stio offer Black Friday discounts?
- Yes — on November 28, 2025, Stio ran Up to 50% off.
- How deep was Stio's Black Friday discount?
- Stio's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Stio use for Black Friday?
- Stio ran Black Friday 2025 as "Discount."
- Was Stio's Black Friday discount sitewide or limited to select items?
- Stio's Black Friday 2025 discount was sitewide.
- Is Stio's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Stio use for Black Friday?
- Stio's Black Friday 2025 offer was eligible on: online.