Skip to content
Smartwool, a VF Company
smartwool.com ↗
BF2025
All brands on Black Friday

What did Smartwool, a VF Company do on Black Friday?

Smartwool, a VF Company's Black Friday 2025 record, as captured on November 28, 2025. Independently captured from smartwool.com — not aggregator copy.

The offer on the day

SMARTWOOL.COM

Homepage · captured Nov 30, 2025

Free gift

Headline offer
Free gift
Mechanic
Free Gift
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Smartwool, a VF Company ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Smartwool, a VF Company homepage updates

Smartwool, a VF Company homepage updates capture

Captured Nov 30, 2025.

Smartwool, a VF Company on email

Did you get a FREE pair of holiday socks yet?

Captured Nov 30, 2025.

Smartwool, a VF Company on paid media

Vf Outdoor, Inc.

Captured Nov 26, 2025.

Smartwool, a VF Company on social

Every proper expedition has some FAFery, amiright? Head to our bio to learn more about Inaccessible, a story about public lands that will fire you up and make you laugh about the times we’re all just out there fartin’ around frantically 🫢 Join us in Boulder for the premiere on December 9th or catch the film drop online starting December 10th. Featuring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa #InaccessibleFilm #onX #BackcountryCommunity #PublicLands #SkiTheWest #FAFery #Landlocked

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Smartwool, a VF Company's competitive set

Benchmark on the same fields

Smartwool, a VF Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Smartwool, a VF CompanySmartwool, a VF Company
17%
40%
4
This page
icebreaker®icebreaker®icebreaker.com
98
Open profile →
Darn ToughDarn Toughdarntough.com
95
Open profile →
IBEXIBEXibex.com
90
Ridge MerinoRidge Merinoridgemerino.com
88
Minus33 Merino Wool ClothingMinus33 Merino Wool Clothingminus33.com
85
Open profile →
REIREIrei.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Smartwool, a VF Company on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Smartwool, a VF Company.

YearHeadline offerDepth
2025Free gift—

What teams ask about Black Friday 2025

Answered from our data
Does Smartwool, a VF Company offer Black Friday discounts?
Yes — on November 28, 2025, Smartwool, a VF Company ran Free gift.
How deep was Smartwool, a VF Company's Black Friday discount?
No discount depth was captured for Smartwool, a VF Company on November 28, 2025.
What promotional mechanic did Smartwool, a VF Company use for Black Friday?
Smartwool, a VF Company ran Black Friday 2025 as "Free Gift."
Was Smartwool, a VF Company's Black Friday discount sitewide or limited to select items?
Smartwool, a VF Company's Black Friday 2025 discount was sitewide.
Is Smartwool, a VF Company's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Smartwool, a VF Company use for Black Friday?
Smartwool, a VF Company's Black Friday 2025 offer was eligible on: online.