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Darn Tough
darntough.com ↗

Darn Tough’s marketing, tracked daily.

The latest creative Darn Tough puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Darn Tough

ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Darn Tough use?

All channels

Paid media is Darn Tough's most-used channel. Jump to a channel below, or read straight down.

Darn Tough homepage updates

87 captured
Cadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d

Darn Tough on email

59 captured
Cadence
~4.7/ wk
Last 30 days
20
▼ 5%· vs prior 30d

Darn Tough on social

48 captured
Cadence
~4.0/ wk
Last 30 days
17
▲ 21%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

66 records · latest 1 shown
CapturedChannelOfferDepth
Aug 31, 2026website2x Points on Hike SocksLoyalty Points

65 more offers sit before Aug 31, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Darn Tough's competitive set

Benchmark on the same fields

Darn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Darn ToughDarn Tough
—
—
4
This page
Smartwool, a VF CompanySmartwool, a VF Companysmartwool.com
98
Open profile →
Point6Point6point6.com
92
FITS®FITS®fitssock.com
90
REIREIrei.com
88
GRIP6GRIP6grip6.com
85
SwiftwickSwiftwickswiftwick.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.