Darn Tough’s marketing, tracked daily.
The latest creative Darn Tough puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Your 1466 Day Recap Experience
Sep 25, 2026

Social
InstagramWe showed up for the trail run and ended up putting our socks through a dance-off. Two days of music in the mountains, a morning trail run, and enough warrantied socks to fill a trash bag. Thanks for showing up, Otis. We’ll be back.
Sep 25, 2026
What we track on Darn Tough
ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Darn Tough use?
All channelsHomepage is Darn Tough's most-used channel. Jump to a channel below, or read straight down.
Darn Tough homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Darn Tough on email
64 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 9%· vs prior 30d

Your 1466 Day Recap Experience
Sep 25, 2026

Meet our Hike Icons
Sep 23, 2026

Swampy Feet?
Sep 22, 2026

Free Shipping for the Indecisive
Sep 21, 2026

Turn Down the Heat
Sep 20, 2026

Are You Using Your PTO?
Sep 17, 2026

More Cushion Per Mile
Sep 15, 2026

Are You Ready For 1466 Day?
Sep 13, 2026

What's Your Favorite Color?
Sep 10, 2026

"These are the best socks in the world."
Sep 9, 2026

Free Shipping Extended
Sep 8, 2026

Meet our Hike Icons
Sep 7, 2026
Promotional history, record by record
62 records · latest 3 shown59 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Darn Tough's competitive set
Benchmark on the same fieldsDarn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Darn Tough on social
59 capturedCadence
~7.2/ wk
Last 30 days
31
▲ 107%· vs prior 30d
Top platform
Instagram
We showed up for the trail run and ended up putting our socks through a dance-off. Two days of music in the mountains, a morning trail run, and enough warrantied socks to fill a trash bag. Thanks for showing up, Otis. We’ll be back.
Sep 25, 2026 · Instagram
Missed the 1466 Day festivities on trail? Don't sweat it. Comment "1466 Day" for your chance to win Socks for Life.
Sep 24, 2026 · Instagram
29 summits, 11 states, and 1,466 pairs of socks later... and none of it possible without you. Big thanks to everyone for making our third annual 1466 Day one for the books. Same time next year? 🧦❤️🔥
Sep 21, 2026 · Facebook
“That’s so fire.” - overheard from hikers who spotted our limited edition 1466 Day sock in Magma. Grab ‘em before they melt away. 🔥🔥🧦
Sep 18, 2026 · Facebook
One sock to rule them all. NEW limited edition Hiker Micro Crews just dropped for 1466 Day. Get yours while they last.
Sep 17, 2026 · Instagram
Ok puzzlers, here's where you'll find us on 1466 day. We scrambled up the names of these trailheads. Unscramble the name and come find us there on 9/17 and we guarantee you'll walk away with happy feet.
Sep 16, 2026 · Instagram
Ruff day? We got you covered.
Sep 14, 2026 · Facebook
Next Thursday we head for the mountains to celebrate our 3rd annual 1466 Day. We’ll be out on trail handing out FREE pairs of our best-selling hike socks to everyone we meet. Can’t make it to the mountains? No worries, rock your 1466s or 1903s and tag us in a pic. The harder you rep, the more likely you are to get a free pair.
Sep 10, 2026 · Facebook
Name’s Merino 🤝 See ya up in Vermont on Sep 17th for 1466 Day! @darntoughvermont #hiking #backpacking #1466day #DarnToughPartner
Sep 9, 2026 · Instagram
Meet Bird Detective. Also known as Bird or Birdy. Or more commonly here at Darn Tough, Alex.
Sep 8, 2026 · Instagram
For us, American manufacturing isn’t business. It’s personal.
Sep 7, 2026 · Facebook
Matching tattoos? That's tough.
Sep 6, 2026 · Instagram