Darn Tough’s marketing, tracked daily.
The latest creative Darn Tough puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
Give Back With the Redesigned ATC Sock
Aug 9, 2026
Paid media
MetaJun 25, 2026
Social
InstagramA century down. Plenty of Appalachian Trail ahead. To celebrate the Appalachian Trail Conservancy's next 100 years, we've updated our ATC Micro Crew with their new logo. Through our Knit to Give program, 5% of every pair sold supports the ATC's stewardship, conservation, and outreach efforts, helping keep the Trail alive for generations to come. Let's raise a pair to the future. Read more, link in bio.
Aug 5, 2026
What we track on Darn Tough
ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Darn Tough use?
All channelsPaid media is Darn Tough's most-used channel. Jump to a channel below, or read straight down.
Darn Tough homepage updates
86 capturedDarn Tough on email
57 capturedGive Back With the Redesigned ATC Sock
Aug 9, 2026
Meet our Hike Icons
Aug 7, 2026
Smells Like Another Run
Aug 6, 2026
20+ Years of Vermont Socks
Aug 5, 2026
Free Shipping Ends Tonight
Aug 4, 2026
Free Shipping Ends Soon
Aug 3, 2026
Free Shipping is Here
Aug 2, 2026
Welcome to the Family
Aug 1, 2026
Free Shipping for the Indecisive
Jul 31, 2026
One Pair. Six Months. No Stink.
Jul 28, 2026
The End is Just the Beginning
Jul 27, 2026
Stripes or Patterns?
Jul 23, 2026
Darn Tough on paid media
318 capturedJun 25, 2026 · Meta
Jun 24, 2026 · Meta
Jun 20, 2026 · Meta
Jun 19, 2026 · Meta
The Perfect Gift
Jun 18, 2026 · Meta
Unlocking the Science of Merino Wool Fibers
Jun 16, 2026 · Meta
What makes the best running socks? Moisture-wicking merino, a performance fit, no holes, and a lifetime guarantee.
Jun 12, 2026 · Meta
Jun 11, 2026 · Meta
Jun 10, 2026 · Meta
Jun 9, 2026 · Meta
Jun 3, 2026 · Meta
Promotional history, record by record
457 records · latest 5 shown452 more offers sit before Aug 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Darn Tough's competitive set
Benchmark on the same fieldsDarn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Darn Tough on social
46 capturedA century down. Plenty of Appalachian Trail ahead. To celebrate the Appalachian Trail Conservancy's next 100 years, we've updated our ATC Micro Crew with their new logo. Through our Knit to Give program, 5% of every pair sold supports the ATC's stewardship, conservation, and outreach efforts, helping keep the Trail alive for generations to come. Let's raise a pair to the future. Read more, link in bio.
Aug 5, 2026 · Instagram
We hold the standard because we own the process.
Aug 4, 2026 · Facebook
A month after finishing the Long Trail feels like a kaleidoscope of dreams. One thousand shades of green mixed repeating relentlessly cut only by a streak of dirt through the forest. The long trail was hard. I made it hard. That was the goal. I went pretty fast for me, taking eight days to go from Canada to Massachusetts up and over the spine of the green mountains. I explored crevices of my home I’d never heard of and relished in the summits I frequent. It was hot every day with humidity to match, a true Vermont experience.
Jul 31, 2026 · Instagram
We polled our team on their favorite Vermont trails, and when they say they "know a spot," you bet we're going to trust 'em. Link below to see which trails won.
Jul 29, 2026 · Facebook
A day in the life at the Mill.
Jul 27, 2026 · Instagram
Boarding is an odd name, but the task is no joke. As the last step in our finishing process, boarding is where our socks get steam-pressed into their final form before heading out the door.
Jul 20, 2026 · Facebook
Some things are better seen than explained. Our latest styles and colorways have arrived, and they're ready for a closer look.
Jul 19, 2026 · Instagram
What’s your pre-race ritual?
Jul 18, 2026 · Facebook
The white socks make me feel pretty idk @darntoughvermont #DarnToughPartner
Jul 17, 2026 · Instagram
6 miles. 3,000 vertical feet. No matter how you run it, the Loon Mountain Race is tough. The Darn Tough $20,000 prize purse just made the finish line a little more compelling.
Jul 16, 2026 · Facebook
When you believe the best is still ahead, there's always a reason to come back to the Mill on Monday. We have yet to produce our best sock. It's known as #WHYTPOBS around here.
Jul 13, 2026 · Instagram
From first place to Dead F*cking Last (DFL), The Broken Arrow Skyrace doesn’t hand out easy miles. As a nod to true grit, we hooked up our DFL finisher with Sock For Life.
Jul 7, 2026 · Facebook