Darn Tough’s marketing, tracked daily.
The latest creative Darn Tough puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
Find Out Why Everyone Loves These Socks
Nov 9, 2026

Paid media
MetaFind Darn Tough at DICK’S
Nov 10, 2026

Social
YoutubeAll year long, socks leave our Mills in Northfield and Waterbury, Vermont, and find their way into lives we can only imagine: https://darntough.com/blogs/the-alternate-stitch/letters-to-northfield-sock-stories We make the socks. Then you take them from there. And all year long, you write to tell us what happens next. Sometimes it's an online review. Sometimes it's a handwritten note, a wedding invitation, a thank you, a warranty letter with a story worth reading twice, or a few words from someone who's worn the same pair for years. Some letters make us laugh. Some make our day. All remind us why we're so particular about every stitch, every fit, every detail. Here are a few of our favorites. Chapters 00:00 Introduction 00:16 Sock Rituals 00:49 His Loss, My Gain 01:38 Marmot Larceny 02:25 Sisters, Sisters 02:54 The Great Sock Exchange 03:58 Outro
Nov 9, 2026
What we track on Darn Tough
ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Darn Tough use?
All channelsPaid media is Darn Tough's most-used channel. Jump to a channel below, or read straight down.
Darn Tough homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Darn Tough on email
81 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 12%· vs prior 30d

Find Out Why Everyone Loves These Socks
Nov 9, 2026

Black Socks Go With Everything
Nov 8, 2026

Meet our Hike Icons
Nov 7, 2026

Free Shipping Ends Tonight
Nov 6, 2026

Today Only: Free Shipping
Nov 5, 2026

Holiday Shopping is Tough…
Nov 4, 2026

"These are the best socks in the world."
Nov 3, 2026

Gift Them Socks They'll Write Home About
Nov 2, 2026

5 Merino Wool Myths, Debunked
Nov 1, 2026

Free Shipping for the Indecisive
Oct 31, 2026

20+ Years of Vermont Socks
Oct 30, 2026

Fresh Picks for Fall
Oct 29, 2026
Darn Tough on paid media
267 capturedCadence
~10/ wk
Last 30 days
44
Top platform

Find Darn Tough at DICK’S
Nov 10, 2026 · Meta

Everyone Wants Darn Tough
Nov 9, 2026 · Meta

Maybe new socks?
Nov 6, 2026 · Meta

Free Can Sleeve with $100+
Nov 5, 2026 · Meta

Use Code KIDSSOCKS26
Nov 3, 2026 · Meta

Ecomm Exclusives
Oct 26, 2026 · Meta

Comfort That Goes the Distance.
Oct 23, 2026 · Meta

Find Darn Tough at DICK’S
Oct 20, 2026 · Meta

Use Code KIDSSOCKS26
Oct 1, 2026 · Meta
Darn Tough's competitive set
Benchmark on the same fieldsDarn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Darn Tough on social
59 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 50%· vs prior 30d
Top platform
Instagram
All year long, socks leave our Mills in Northfield and Waterbury, Vermont, and find their way into lives we can only imagine: https://darntough.com/blogs/the-alternate-stitch/letters-to-northfield-sock-stories We make the socks. Then you take them from there. And all year long, you write to tell us what happens next. Sometimes it's an online review. Sometimes it's a handwritten note, a wedding invitation, a thank you, a warranty letter with a story worth reading twice, or a few words from someone who's worn the same pair for years. Some letters make us laugh. Some make our day. All remind us why we're so particular about every stitch, every fit, every detail. Here are a few of our favorites. Chapters 00:00 Introduction 00:16 Sock Rituals 00:49 His Loss, My Gain 01:38 Marmot Larceny 02:25 Sisters, Sisters 02:54 The Great Sock Exchange 03:58 Outro
Nov 9, 2026 · Youtube
Some people’s phones are full of pictures of their dogs or kids. Felicia’s phone? Full of sock pics. When Felicia was a child she thought getting socks was, "the worst," but now? She's had a change of heart: "I’m gifting socks to everyone. They’re great.” 🧦 Felicia’s Pick: Elsa Crew 🧦 Felicia reached right for the Elsa Crew sock with its cozy cushioning underfoot and the iconic snowflake design. She likes that they’re named after a queen, as well. Looking at so many socks every day, she’s become obsessed with the little details.
Nov 8, 2026 · Instagram
Day eight of posting rage bait until it snows or my skis break
Nov 2, 2026 · Instagram
Even the tough get scared. Something wicked this way comes… It’s alive!!!! A fright to remember. Imagine spooky season is every time you go through the dryer. Trick or treat… @thesidingguy
Oct 29, 2026 · Instagram
This year, everyone’s getting socks. Here in Northfield, Vermont, we care deeply what our friends and loved ones put on their feet: https://darntough.com/blogs/the-alternate-stitch/staff-picks-holiday-gifting-edition For this holiday edition of Staff Picks, we decided to ask a few questions about who folks around the Mill are giving socks to this season, and the most important question: Which socks? These are their answers: - Debra: https://darntough.com/products/womens-merino-wool-yuletide-wild-crew-cushioned-lightweight-lifestyle-socks - Felicia: https://darntough.com/products/womens-merino-wool-elsa-crew-cushioned-lightweight-lifestyle-socks - JC: https://darntough.com/products/mens-merino-wool-gnome-patrol-crew-cushioned-lightweight-lifestyle-socks - Gregory: https://darntough.com/products/mens-merino-wool-steely-boot-cushioned-midweight-work-socks - Michelle: https://darntough.com/products/mens-merino-wool-light-hiker-boot-cushioned-lightweight-hiking-socks
Oct 28, 2026 · Youtube
The record is 101 days. Beat it if you can. Cotton socks are not advised, and neither is the couch you’ll be sleeping on.
Oct 23, 2026 · Instagram
No rinse, just repeat. Desmond vlogs his 101-day sock challenge, working and logging miles in the summer heat. Can you smell that? It’s Merino Wool.
Oct 22, 2026 · Instagram
Could you wear one pair of socks for 101 days straight? Desmond did, and he now holds the record. Credit goes to Merino Wool, but even with the odor-resistance this challenge is not for the faint of feet.
Oct 21, 2026 · Facebook
NEW RECORD HOLDER: Meet Desmond Tse, the new record holder for most days in the same pair of socks (without washing), beating the old record of 55 days by going an astounding 101 days. And yes, they still pass the stiff test. Full story at the link in bio.
Oct 20, 2026 · Facebook
Do you suffer from sweaty feet? You're not alone. The good news is our socks are knit with Merino Wool which can hold up to 30% of its weight in moisture before even feeling damp. Sweaty feet who?
Oct 19, 2026 · Instagram
Chicago, you proved running is a team sport. Whether this past weekend you ran 26.2, high-fived 26,200 runners, or handed out water to double that, you showed up when it counted. Chicago is Darn Tough.
Oct 14, 2026 · Facebook
We’re here together with Mirna Valerio shaking out and getting hype for race day at Chicago Marathon.
Oct 10, 2026 · Facebook