Smartwool, a VF Company’s marketing, tracked daily.
The latest creative Smartwool, a VF Company puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
The exclusive base layer they deserve
Nov 9, 2026
Paid media
MetaNo seams. No limits.
Nov 9, 2026
Social
InstagramGIVEAWAY ❄️🏔️ We teamed up with our friends to get you and your snow buddy on the mountain. We’re giving away lift tickets to select Ikon Passs destinations + Smartwool baselayers for you and a friend. To enter: - Like this post - Tag your go-to snow buddy below See you on the mountain. 👇 Terms and Conditions available at the link in our bio.
Nov 9, 2026
What we track on Smartwool, a VF Company
ShopVision captures the public marketing we see from Smartwool, a VF Company every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Smartwool, a VF Company use?
All channelsPaid media is Smartwool, a VF Company's most-used channel. Jump to a channel below, or read straight down.
Smartwool, a VF Company homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Smartwool, a VF Company on email
25 capturedCadence
~1.9/ wk
Last 30 days
8
▲ 14%· vs prior 30d
The exclusive base layer they deserve
Nov 9, 2026
LAST DAY!! 10% off select multipacks
Nov 7, 2026
Save 10% on select full-price multipacks
Nov 6, 2026
Pssst. Your 20% off coupon is here.
Nov 1, 2026
The jacket that goes wherever you’re headed
Oct 30, 2026
Worn under everything. Merino Base Layers.
Oct 28, 2026
Win your winter.
Oct 25, 2026
Worn under everything. Merino Base Layers.
Oct 18, 2026
Socks you’ll fall in love with
Oct 7, 2026
WARNING: Graphic tees inside
Oct 2, 2026
Pssst. Your 20% off coupon is here.
Oct 1, 2026
Merino 🤝 Down
Sep 30, 2026
Smartwool, a VF Company on paid media
391 capturedCadence
~56/ wk
Last 30 days
238
Top platform
Smartwool, a VF Company on sms
19 capturedCadence
~3.0/ wk
Last 30 days
13
Promotional history, record by record
10 records · latest 4 shown6 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Smartwool, a VF Company's competitive set
Benchmark on the same fieldsSmartwool, a VF Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
IBEXibex.com
Ridge Merinoridgemerino.com
Farm to Feetfarmtofeet.com
Point6point6.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Smartwool, a VF Company on social
60 capturedCadence
~4.0/ wk
Last 30 days
17
▼ 35%· vs prior 30d
Top platform
Instagram
GIVEAWAY ❄️🏔️ We teamed up with our friends to get you and your snow buddy on the mountain. We’re giving away lift tickets to select Ikon Passs destinations + Smartwool baselayers for you and a friend. To enter: - Like this post - Tag your go-to snow buddy below See you on the mountain. 👇 Terms and Conditions available at the link in our bio.
Nov 9, 2026 · Instagram
Friends don’t leave friends out in the cold. And that’s why we have the Little Guy Loyalty program! Sign up to earn points and get rewarded every time you choose Smartwool.
Nov 6, 2026 · Instagram
Made for the mountains. Inspired by a life spent in them. Smartwool x Arbor Collective x Bryan Iguchi is back. A head-to-toe collection bringing together Merino performance, snowboard culture, and original art from Bryan Iguchi. Built for the way up, the ride down, and everything in between. Collection is live now!
Nov 4, 2026 · Facebook
We brought @griffpost and @bigairmare to Chattanooga for a behind-the-scenes look at one of our sock factories, a little time with the people behind the product, and a sneak peek at what we’ve got cooking next. We can confidently say that the future is looking pretty good 👌🏻
Oct 30, 2026 · Facebook
At Smartwool, we chase w*h.
Oct 26, 2026 · Facebook
Earlier this month, we traveled to Chattanooga, Tenessee for our Sales Meeting. Like all sales meetings, we spent time with our teams reviewing the product and collaborating on ways to bring the season to market for our consumers. It was incredibly productive and inspiring, as always. But this sales meeting was a little different. In addition to the product meetings, we spent some meaningful time outside, chasing waterfalls and learning about the local area with Lula Lake Land Trust. From there, we brought our employees, sales reps and athletes to get a peek behind the curtain of sock manufacturing. We toured one of the facilities and were able to spend time with some of the wonderful people who make Smartwool socks. Seeing the new product is always exciting, but this experience took it to the next level. Thank you to everyone who joined us in Chattanooga - it's going to be an incredible season! Photos: Patina Film Co.
Oct 23, 2026 · Linkedin
Your running routine doesn't have to change just because the weather does. A little Merino, a little motivation, and you're out the door. The hardest part might just be deciding when to turn around.
Oct 22, 2026 · Facebook
No tricks, all treats 🎃 From getting after it in the crisp fall air to kickin’ it ultra-cozy, here are some favorite Smartwool community moments from October 🍂 📸: @lifeinfull // @zackandlina // @annika.ort // @tallerthantoadstools // @graciebridgford // @judyoregan // @priscillaatran // Renata, Smartwool Employee // @annika.ort
Oct 21, 2026 · Instagram
Anyone else think running gets a little better when the temperature drops?
Oct 19, 2026 · Instagram
That time of year when you don't know if you should wear shorts or pants, vest or jacket. 📸: @brynnemower
Oct 16, 2026 · Instagram
Rocks. Friends. Merino. Repeat 🔁 📷: @brynnemower
Oct 15, 2026 · Instagram
Rocks. Friends. Merino. Repeat 🔁
Oct 13, 2026 · Facebook