Smartwool, a VF Company’s marketing, tracked daily.
The latest creative Smartwool, a VF Company puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 3, 2026
Email
Getting out there starts here.
Sep 3, 2026

Paid media
Metago far. feel good.™
Sep 3, 2026

Social
InstagramThis is a moment we will never forget. Less than two months after her incredible performance at Hardrock, @i.careth put on another unforgettable show at UTMB. Taking 4th, there’s no doubt that Careth left it all on the course in Chamonix. So grateful to be part of your journey, Careth. Photos: @margot_cl__
Sep 3, 2026
What we track on Smartwool, a VF Company
ShopVision captures the public marketing we see from Smartwool, a VF Company every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Smartwool, a VF Company use?
All channelsPaid media is Smartwool, a VF Company's most-used channel. Jump to a channel below, or read straight down.
Smartwool, a VF Company homepage updates
87 capturedSmartwool, a VF Company on email
15 captured
Getting out there starts here.
Sep 3, 2026

New hike socks, ready to hit the trails
Sep 2, 2026

Pssst. Your 15% off coupon is here.
Sep 1, 2026

Your August edit
Aug 21, 2026

Just dropped: New hike socks
Aug 19, 2026

Pssst. Your 20% off coupon is here.
Aug 17, 2026

Miss the feeling of new socks?
Aug 14, 2026

Meet Scott & Shayna, our newest athletes
Aug 7, 2026

We’re obsessed with these socks
Aug 5, 2026

Smelly underwear?
Jul 31, 2026
Smartwool, a VF Company on paid media
395 capturedPromotional history, record by record
100 records · latest 5 shown95 more offers sit before Aug 31, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Smartwool, a VF Company's competitive set
Benchmark on the same fieldsSmartwool, a VF Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Smartwool, a VF Company on social
74 capturedThis is a moment we will never forget. Less than two months after her incredible performance at Hardrock, @i.careth put on another unforgettable show at UTMB. Taking 4th, there’s no doubt that Careth left it all on the course in Chamonix. So grateful to be part of your journey, Careth. Photos: @margot_cl__
Sep 3, 2026 · Instagram
It’s time to speak up. The Roadless Rule helps safeguard millions of acres of public lands from road building and development, preserving important habitat, watersheds, and recreation opportunities. That’s why we’re joining @conservationalliance in encouraging our community to take action. If these places matter to you, submit a public comment before September 21. Learn more and add your voice through the link in our bio.
Sep 1, 2026 · Instagram
If you got our out of office this summer, here's why.
Aug 31, 2026 · Facebook
There are worse places to call home for the weekend! ⛰️ @graciebridgford making the most of the last stretch of summer in Alaska ✨
Aug 30, 2026 · Instagram
Consider this your end-of-summer reminder to drop off those disposable cameras 📸 the summer lore isn’t going to develop itself...
Aug 27, 2026 · Instagram
Highs and lows. 100 miles of both. Leadville, you never disappoint. See you next year. 🏔️ #gofarfeelgood Leadville Race Series
Aug 24, 2026 · Facebook
A fresh pair of socks can go a long way when you still have a long way to go. We were at Twin Lakes Aid Station getting runners into fresh socks before sending them back out for what’s ahead. The race is far from over. Night is coming, the miles keep stacking up and we’re rooting for everyone still out there. Good luck, runners! Stay strong!
Aug 22, 2026 · Facebook
Welcome to Leadville, everyone! Proud to be your official sock sponsor of the 2026 Leadville 100 Trail Run. Good luck to all the runners, crew, volunteers, family and friends! It’s going to be an epic weekend. Leadville Race Series
Aug 21, 2026 · Facebook
“It doesn’t matter where, as long as you’re outside.” - And what a reminder of that during our time in Berlin. 🌱 Last week, alongside @flatearth.adventureclub, @smartwool and @bergfreunde, we brought our community together for an evening of movement, connection and conversation. We headed out on a 4km community hike before coming together for drinks, pizza, good conversations and an honest discussion around inclusion and the outdoors. From seasoned hikers to folk simply looking to meet like-minded people, it was an epic reminder that the outdoors is for everyone. A huge thank you to everyone who joined us and helped make the evening so special. 🫶 📷 @parisbethel & @flatearth.adventureclub #OUTO #Community #InclusionInTheOutdoors #GoFarFeelGood #Berlin
Aug 20, 2026 · Instagram
Sharing a few snaps from our community that made us say "Woah." 🫶 1) @milesandcaitlin 2) @bubblyshanice 3) @joseontherun_ 4) @naomis.travels 5) @codyrecker 6) @cassiemarkham_ 7) @withphen
Aug 19, 2026 · Instagram
Summer is winding down but the adventure isn’t. Pro tip: opt for one more weekend in the backcountry with friends. It might turn into your favorite memory of the season. 🎥 Natalie Carrasco
Aug 13, 2026 · Tiktok
Hot take: instant coffee and Nerds Clusters hit differently above treeline. Film by @nataliecarrasco_ 🎞️ ☕️
Aug 12, 2026 · Instagram