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icebreaker
icebreaker.com ↗

icebreaker’s marketing, tracked daily.

The latest creative icebreaker puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of September 10, 2026

What we track on icebreaker

ShopVision captures the public marketing we see from icebreaker every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does icebreaker use?

All channels

Paid media is icebreaker's most-used channel. Jump to a channel below, or read straight down.

icebreaker homepage updates

87 captured

Cadence

~7.0/ wk

Last 30 days

30

▲ 3%· vs prior 30d

icebreaker on email

66 captured

Cadence

~4.4/ wk

Last 30 days

19

▼ 34%· vs prior 30d

icebreaker on social

93 captured

Cadence

~7.7/ wk

Last 30 days

33

▼ 3%· vs prior 30d

Top platform

Instagram

icebreaker on sms

5 captured

Cadence

~0.2/ wk

Last 30 days

1

Promotional history, record by record

121 records · latest 3 shown
CapturedChannelOfferDepth
Sep 9, 2026websiteGet 10% of your first orderDiscount
Sep 7, 2026websiteFirst order 10% offDiscount
Sep 6, 2026website10% off first orderDiscount

118 more offers sit before Sep 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

icebreaker's competitive set

Benchmark on the same fields

icebreaker’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
icebreakericebreaker
15%
35%
5
This page
Smartwool, a VF CompanySmartwool, a VF Companysmartwool.com
98
Open profile →
IBEXIBEXibex.com
95
Minus33 Merino Wool ClothingMinus33 Merino Wool Clothingminus33.com
90
Open profile →
Ridge MerinoRidge Merinoridgemerino.com
88
DuckworthDuckworthduckworthco.com
85
Open profile →
Woolly Clothing CoWoolly Clothing Cowoolly.clothing
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.