What did RMS Beauty do on Black Friday?
On November 28, 2025, RMS Beauty ran up to 75% off on select collections, via "Discount." Independently captured from rmsbeauty.com — not aggregator copy.
The offer on the day
RMSBEAUTY.COM
Homepage · captured Nov 30, 2025
30% off Face, Lips, Eyes, Skin products,Up to 75% off Secret Stash items
75%
Depth on the day
Depth on the day
75%
▲ +49.3 pts · vs its active-promo avg
Vs discounters
+31 pts
▲ above avg · 44% among discounters
- Headline offer
- 30% off Face, Lips, Eyes, Skin products,Up to 75% off Secret Stash items
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Face Products, Lip Products, Eye Products, Skin Products, Secret Stash items
- Shipping
- —
What ran on each channel
4 channelsWhat RMS Beauty ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
RMS Beauty homepage updates
RMS Beauty homepage updates capture
Captured Nov 30, 2025.
RMS Beauty on email
🚨 ENDS TOMORROW 🚨
Captured Nov 30, 2025.
RMS Beauty on paid media
Up to 30% Off Sitewide 🖤
Captured Nov 28, 2025.
RMS Beauty on social
Eyeshadow shouldn't take 10 minutes, it should take 10 seconds. Here are some of my favorite creaseproof natural shades that keep me looking polished throughout the day ✨ #rms #rmsbeauty #cleanmakeup #creameyeshadow
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
RMS Beauty's competitive set
Benchmark on the same fieldsRMS Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Westman Atelierwestman-atelier.com
Kjaer Weiskjaerweis.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
RMS Beauty on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured RMS Beauty.
What teams ask about Black Friday 2025
Answered from our data- Does RMS Beauty offer Black Friday discounts?
- Yes — on November 28, 2025, RMS Beauty ran 30% off Face, Lips, Eyes, Skin products,Up to 75% off Secret Stash items.
- How deep was RMS Beauty's Black Friday discount?
- RMS Beauty's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.
- What promotional mechanic did RMS Beauty use for Black Friday?
- RMS Beauty ran Black Friday 2025 as "Discount."
- Was RMS Beauty's Black Friday discount sitewide or limited to select items?
- RMS Beauty's Black Friday 2025 discount was on select collections.
- Is RMS Beauty's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did RMS Beauty use for Black Friday?
- RMS Beauty's Black Friday 2025 offer was eligible on: online.