What did Redken do on Black Friday?
On November 28, 2025, Redken ran up to 20% off sitewide, via "Discount." Independently captured from redken.com — not aggregator copy.
The offer on the day
REDKEN.COM
Homepage · captured Nov 30, 2025
20% off
20%
Depth on the day
Depth on the day
20%
▲ +2 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Redken ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Redken homepage updates
Redken homepage updates capture
Captured Nov 30, 2025.
Redken on email
Don't Miss Out! 20% Off + Free Gift
Captured Nov 30, 2025.
Redken on paid media
Redken on paid media capture
Captured Nov 26, 2025.
Redken on social
For our final Redken On Tour stop in LA, our Redken Ambassadors teamed up with our influencer partners , bringing the style, the vibe, and the hair to close out the tour. ✨🔥 #Redken #RedkenOnTour @Bradley Leake @Lil Baby @MaggieMH @bretmanrock @leysahairandmakeup @MELINDA BERRY @Ken Eurich @Jacobrozenberghair @Aisha Mian @Sara Botsford @layla blue @Dom Forletta @victoriavillarroel @Sean Godard
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Redken's competitive set
Benchmark on the same fieldsRedken’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
www.joico.comjoico.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Redken on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Redken.
What teams ask about Black Friday 2025
Answered from our data- Does Redken offer Black Friday discounts?
- Yes — on November 28, 2025, Redken ran 20% off.
- How deep was Redken's Black Friday discount?
- Redken's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Redken use for Black Friday?
- Redken ran Black Friday 2025 as "Discount."
- Was Redken's Black Friday discount sitewide or limited to select items?
- Redken's Black Friday 2025 discount was sitewide.
- Is Redken's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Redken use for Black Friday?
- Redken's Black Friday 2025 offer was eligible on: online, app, in-store.