Skip to content
Outerknown
outerknown.com ↗
BF2025
All brands on Black Friday

What did Outerknown do on Black Friday?

On November 28, 2025, Outerknown ran up to 30% off on select collections, via "Discount." Independently captured from outerknown.com — not aggregator copy.

The offer on the day

OUTERKNOWN.COM

Homepage · captured Nov 30, 2025

30% OFF SITEWIDE

30%

Depth on the day

Depth on the day

30%

▲ +3.3 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% OFF SITEWIDE
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Outerknown ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Outerknown homepage updates

Outerknown homepage updates capture

Captured Nov 30, 2025.

Outerknown on email

30% Off Sitewide—And It’s Not Even Monday

Captured Nov 30, 2025.

Outerknown on paid media

30% Off All Blanket Shirts. We only do this once a year, so now is your chance to score Outerknown’s original, best-selling shirt with that one-of-a-kind feel.

Captured Nov 30, 2025.

Outerknown on social

@kellyslater checking in from Surf Ranch. @kswaveco Our annual Furthest Reaches Sale is live until Tuesday, head to our link in bio to save 30% off sitewide on quality pieces that you’ll love and live in for years to come. #FindYourOuterknown

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Outerknown's competitive set

Benchmark on the same fields

Outerknown’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OuterknownOuterknown
27%
100%
4
This page
Faherty BrandFaherty Brandfahertybrand.com
98
Open profile →
PatagoniaPatagoniapatagonia.com
95
Open profile →
Vissla.comVissla.comvissla.com
92
Open profile →
KatinKatinkatinusa.com
90
Open profile →
Taylor StitchTaylor Stitchtaylorstitch.com
89
Open profile →
RoarkRoarkroark.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Outerknown on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Outerknown.

YearHeadline offerDepth
202530% OFF SITEWIDE30%

What teams ask about Black Friday 2025

Answered from our data
Does Outerknown offer Black Friday discounts?
Yes — on November 28, 2025, Outerknown ran 30% OFF SITEWIDE.
How deep was Outerknown's Black Friday discount?
Outerknown's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Outerknown use for Black Friday?
Outerknown ran Black Friday 2025 as "Discount."
Was Outerknown's Black Friday discount sitewide or limited to select items?
Outerknown's Black Friday 2025 discount was on select collections.
Is Outerknown's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Outerknown use for Black Friday?
Outerknown's Black Friday 2025 offer was eligible on: online, in-store.