Outerknown’s marketing, tracked daily.
The latest creative Outerknown puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
The Syrkadian Pant by Kelly Slater
Nov 8, 2026

Social
TiktokOne lucky winner will receive trip to Tofino including travel, a 4-night stay at Pacific Sands Resort, local experiences, and a $1,000 Outerknown gift card to gear up for the adventure. Here’s how to enter: 1. Follow @outerknown, @Tourism Tofino & @Pacific Sands Beach Resort 2. Tag your adventure buddy in the comments (1 comment = 1 entry, unlimited entries.) Giveaway ends November 15 at 11:59PM PT. Full terms at link in bio. Good luck, and we’ll see you out there. ✌️ #FindYourOuterknown
Nov 9, 2026
What we track on Outerknown
ShopVision captures the public marketing we see from Outerknown every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Outerknown use?
All channelsPaid media is Outerknown's most-used channel. Jump to a channel below, or read straight down.
Outerknown homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Outerknown on email
81 capturedCadence
~8.9/ wk
Last 30 days
38
▲ 41%· vs prior 30d

The Syrkadian Pant by Kelly Slater
Nov 8, 2026

The Woolaroo, In Hoodie Form
Nov 7, 2026

Sweats For Living (Not Just Lounging)
Nov 6, 2026

The Holiday Gift Guide is Here
Nov 5, 2026

Finally, Chinos With Some Stretch
Nov 4, 2026

Blanketed In A Feeling...
Nov 3, 2026

Welcome to Outerknown: Part 2
Nov 2, 2026

Welcome to Outerknown: Part 1 — 15% Off Code Inside
Nov 1, 2026

Save Up To $100 On Fall Favorites
Oct 31, 2026

Sitewide Spend & Save
Oct 30, 2026

Finally, Chinos With Some Stretch
Oct 29, 2026

Blanketed In A Feeling...
Oct 28, 2026
Outerknown on paid media
368 capturedCadence
~47/ wk
Last 30 days
200
Top platform
Promotional history, record by record
20 records · latest 1 shown19 more offers sit before Nov 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Outerknown's competitive set
Benchmark on the same fieldsOuterknown’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Outerknown on social
105 capturedCadence
~8.2/ wk
Last 30 days
35
▼ 3%· vs prior 30d
Top platform
Instagram
One lucky winner will receive trip to Tofino including travel, a 4-night stay at Pacific Sands Resort, local experiences, and a $1,000 Outerknown gift card to gear up for the adventure. Here’s how to enter: 1. Follow @outerknown, @Tourism Tofino & @Pacific Sands Beach Resort 2. Tag your adventure buddy in the comments (1 comment = 1 entry, unlimited entries.) Giveaway ends November 15 at 11:59PM PT. Full terms at link in bio. Good luck, and we’ll see you out there. ✌️ #FindYourOuterknown
Nov 9, 2026 · Tiktok
𝗙𝗶𝗲𝗹𝗱 𝗡𝗼𝘁𝗲𝘀 / 𝟬𝟬𝟭 🏕️ Mark Pesce Nothing makes us happier than hearing stories from the field. These adventures are what fuel us to keep doing what we’re doing here at Outerknown: build clothing that inspires you to get out there, chase your adventure, and Find Your Outerknown. We thought it’d be worth sharing a few of these stories with you. So, we’re starting a new series called 𝗙𝗶𝗲𝗹𝗱 𝗡𝗼𝘁𝗲𝘀 – a collection of firsthand adventures from our community. First up: Our friend and West Coast Sales Rep, Mark Pesce, who recently headed up to the Sierras with an old friend for a few days of backpacking, camping, and getting off the grid. Get out there and find yours. ✌️ #FindYourOuterknown
Nov 7, 2026 · Facebook
Fresh off the print. 📖🌲 Our November book has arrived. A fresh collection of stories, seasonal favorites, thoughtful craftsmanship, and inspiration to get outside and live fully. Take a few minutes to slow down, flip through the pages, and see what we’ve been up to lately. Sign up to receive the next one straight to your doorstep. ✌️ #FindYourOuterknown
Nov 6, 2026 · Facebook
Mornings are better with a little adventure. 👀 #FindYourOuterknown
Nov 3, 2026 · Tiktok
A day on the water with @outerknown crew! @landon.copplestone with the shots!
Nov 2, 2026 · Instagram
𝗟𝗶𝘃𝗲 𝗙𝘂𝗹𝗹𝘆 / 𝟬𝟬𝟮 🌎 Every now and then, you come across a few words that can shift your perspective, spark curiosity, and inspire you to keep growing, exploring, and evolving. That’s the idea behind 𝗟𝗶𝘃𝗲 𝗙𝘂𝗹𝗹𝘆 – sharing words that inspire us to get out there and live fully. That’s what it means to Find Your Outerknown. Getting out of your everyday, following curiosity, and chasing the things that make your body glow, your mind buzz, and your spirit sing. For our second installment, ‘Credo’ by Jack London. #FindYourOuterknown ‘Credo’ by Jack London I would rather be ashes than dust! I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry-rot. I would rather be a superb meteor every atom of me in magnificent glow than a sleepy and permanent planet. The function of man is to live, not to exist. I shall not waste my days trying to prolong them. I shall use my time. Jack London was an American writer and adventurer who built his life around experience — the sea, the wilderness, hard work, risk, and the pursuit of a life lived at full tilt. 𝗟𝗶𝘃𝗲 𝗙𝘂𝗹𝗹𝘆 / 𝟬𝟬𝟮 🌎
Nov 1, 2026 · Facebook
Built for your Syrkadian rhythm. 🌀 The mission was to make a better performance pant. One with a clean, tapered fit that looks as good as it performs. Crafted with 4-way stretch NetPlus® fabric made from recycled fishing nets, the Syrkadian Pant was purposefully designed to have more substance than your run-of-the-mill athleisure version, without sacrificing the stretch that keeps you moving. Inspired by the way Kelly moves through life, this is the pant you reach for when the day doesn’t stick to a script. Just ask Outerknown CEO Dylan Slater, who puts it through its paces from his morning surf, to a day full of meetings, to afternoons on the field coaching his son’s flag football team. “The Syrkadian Pant keeps up with my day. I can go from work to family to dinner with friends and never think twice about what I’m wearing. It’s comfortable and versatile, and it looks the part in each of those places.” – Dylan Slater Add a pair to your daily rhythm at our link in bio, or stop by one of our retailers to try ‘em on in person. #FindYourOuterknown
Oct 30, 2026 · Facebook
Out There in October. 🌞 We love seeing our gear out there on your everyday adventures. It inspires us to keep doing what we’re doing here at Outerknown – building clothing that empowers you to live fully, feel your best, and Find Your Outerknown. Keep tagging us for a chance to be featured in our next Out There roundup. ✌️ Frame 1: Community dinner and product sneakpeak with @alliedurnell and friends. 💫 #FindYourOuterknown Dawn patrol 🤝 Woolaroo @alliedurnell 🌅 @california.912 SEA JEANS cruise 👖🌀 Strollin’ into fall 🍂 @maddiepriorhullstyling Nature’s wavepool 🌀 @joellepaquette 🌊🍂 Up north with @teagan.maddux 🏕️ Cabin days @meredithewenson 🌲 Our fav type of morning 🌊👖🫶 @julia.michie Dawn patrol with @theoceanand_her 🌊🌅🙌 Tofino polaroid 📸 @angelmrdz Woolaroo season 🍂 @philly.stokes @rachaelhagglund and friends 🐴 @mereisthere 🟩 @theleisurestories feelin’ the breeze 💨🌊 @houseofabbie effortless 💫 @lalaalizzie still summering ☀️ @alliedurnell 🫶
Oct 28, 2026 · Instagram
Sound Waves: October. 🌀🍂🎵 This month, we asked the crew behind Outerknown what tunes they’ve had in rotation lately and rounded ’em up for our October Sound Waves playlist. The days are getting shorter, the mornings a little cooler, and the soundtrack is changing in tandem with the season. 💫 Full playlist spinning at the link in bio. #FindYourOuterknown
Oct 26, 2026 · Facebook
Back to where it all started. Kelly Slater Photos by Todd Glaser & Tom Dugan. 📸 #FindYourOuterknown
Oct 24, 2026 · Facebook
Find Your Outerknown. 🌲 This season, we headed to Vancouver Island to put our newest fall & winter layers to the test – by bike, boat, van, seaplane, or surfboard, we found plenty of ways to get out there. We linked up with local friends and got a proper taste of life on the west coast of Vancouver Island. We wandered through old forests, surfed by ourselves, paddled quiet lakes, explored remote islands, caught (huge) salmon, cooked our catch over the fire, and came home with plenty more stories we’ll be sharing as the season unfolds. To us, this is what it means to ‘Find Your Outerknown.’ Getting out of your everyday, following curiosity, and chasing the things that make your body glow, your mind buzz, and your spirit sing.
Oct 23, 2026 · Tiktok
Flipping > scrolling Our October book has landed. A collection of stories, new fall favorites, thoughtful craftsmanship, and a little inspiration to get out there and Find Your Outerknown. This season, the pages take us to Vancouver Island, where we explored the coast by floatplane and canoe, on foot and in the sea, alongside a few locals who embody a wild-caught life. Explore more of the story at our link in bio, and sign up to receive our next book if you’re not on the mailing list. #FindYourOuterknown
Oct 22, 2026 · Facebook