Faherty’s marketing, tracked daily.
The latest creative Faherty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
It’s Time To Get Comfortable
Sep 25, 2026
Social
InstagramMike's closet is officially open. For Secondhand September, our founder went through years of his own Faherty clothing and picked out some favorites to pass along on Second Wave, our resale platform. Every piece meant something to him when he made it, and now it's ready for its next chapter with you. Shop Mike's Vintage now, and while you're there, give your own well-loved pieces a second life too.
Sep 25, 2026
What we track on Faherty
ShopVision captures the public marketing we see from Faherty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Faherty use?
All channelsHomepage is Faherty's most-used channel. Jump to a channel below, or read straight down.
Faherty homepage updates
664 capturedCadence
~52/ wk
Last 30 days
224
Faherty on email
103 capturedCadence
~7.7/ wk
Last 30 days
33
—· vs prior 30d
It’s Time To Get Comfortable
Sep 25, 2026
A First Look, Just For You
Sep 24, 2026
Our Softest Shirt Has A New Look
Sep 23, 2026
Dress Season Isn’t Over Yet
Sep 22, 2026
The 5-Pocket Pant Got A Major Upgrade
Sep 21, 2026
The Fall Favorites Are In
Sep 20, 2026
There’s More Than One Good Shirt
Sep 19, 2026
Faherty Has Gone Global
Sep 18, 2026
Jacket Weather Is Back
Sep 16, 2026
The Sunwashed Cardigan Has Arrived
Sep 15, 2026
The Return Of Western Style
Sep 14, 2026
Your Fall Wardrobe Just Got Better
Sep 13, 2026
Faherty on paid media
400 capturedCadence
~25/ wk
Last 30 days
108
Top platform
Promotional history, record by record
543 records · latest 5 shown538 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Faherty's competitive set
Benchmark on the same fieldsFaherty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Buck Masonbuckmason.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Faherty on social
64 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 28%· vs prior 30d
Top platform
Instagram
Mike's closet is officially open. For Secondhand September, our founder went through years of his own Faherty clothing and picked out some favorites to pass along on Second Wave, our resale platform. Every piece meant something to him when he made it, and now it's ready for its next chapter with you. Shop Mike's Vintage now, and while you're there, give your own well-loved pieces a second life too.
Sep 25, 2026 · Instagram
Japan has held a special place in my heart since I first visited two decades ago and fell in love with the unrivaled level of detail, craftsmanship, and design. It showed me early on what the "best of the best" truly looks like. When we launched Faherty back in 2013, bringing our surf-vintage style to Japan with incredible retailers like Journal Standard was a dream come true. Fast forward through years of growing the brand here at home, and things have come full circle with our Made in Japan Capsule. We set out to find the absolute best mills, factories, and artisans—people who create clothing with incredible care, purpose, and reverence for the craft. Working alongside these teams and being in their factories was a true honor. From sashiko cloth chore jackets and indigo canvas shirt-jacs to shibori-dyed knits, loopwheeled French terry made on centuries-old machinery, and naturally indigo-dyed selvedge denim, every single piece in this collection reflects that dedication. Our Made in Japan Capsule is live now. Hope you love it as much as we loved creating it. — Mike Faherty Founder and Chief Creative Officer #madeinjapan #craftsmanship #faherty #indigo #selvedgedenim
Sep 24, 2026 · Instagram
Local Legends: Japan—Part III Meet Max Ando, co-founder of Nekohama, a company built on his family's 100+ year history in Japanese agriculture and his drive to carry that legacy forward. Today, that work has brought him back to the fields of Shizuoka, where he's restoring tea farms and working alongside farmers to pass the land, and the knowledge that comes with it, on to the next generation. For Max, preserving Japanese tea means protecting the people and traditions behind it, "without farmers, there is no matcha." Sound on to hear a snippet from our conversation.
Sep 17, 2026 · Instagram
Every time we travel to Japan, our friends ask for the same thing: where to go, what to skip, where we'd send them if they only had a few days. We finally wrote it all down. Check out the bars, coffee shops and secret spots we'd go back to if we could. Save the guide for your next trip, and stay tuned for a closer look at some of Mike's favorites.
Sep 16, 2026 · Instagram
King of Prussia, we're open. This is one of the most iconic retail destinations on the East Coast, and we've dreamed of creating our own space there for years. The team spent time on every detail, big or small, from the custom tilework at the entrance to a hand-painted mural, all to make it feel like home. Stop by if you're around to check out the new space.
Sep 13, 2026 · Instagram
College football season is back, and so is our Tailgate Tour. This year, we’re hitting 12 campuses across the country, including 10 new schools, with exclusive merch and plenty of game-day energy along the way. Come see us and get first dibs on limited-edition gear at your campus bookstore before it hits the site next month. We’ve got a lot more ahead, with more events and new collegiate styles coming to select Faherty stores throughout the season. Check the map to see when we’re headed your way. 2026 TAILGATE TOUR STOPS Indiana— Sept 12 Notre Dame — Sept 18–19 Penn State — Sept 26 UC Berkeley — Oct 10 Stanford — Oct 17 Texas — Oct 24 Florida State — Oct 31 Florida — Nov 7 LSU — Nov 14 South Carolina — Nov 21 Boston College — Nov 21 Vanderbilt — Nov 28 See you on campus. Artwork by @artbymkd
Sep 12, 2026 · Instagram
Local Legends: Japan Edition—Part II Meet Nao, chef of Julia, a restaurant named after her mother and built around the same sense of warmth she grew up with. Her cooking is rooted in seasonality, Japanese ingredients, and the people behind them—from knowing the producers she sources from to carrying their stories onto the plate. For Nao, the goal goes beyond a memorable dish. It’s about creating a feeling that stays with you after the meal is over. “More than anything, I want it to be a place they want to come back to.” Sound on to hear a snippet from our conversation.
Sep 10, 2026 · Instagram
Indigo is one of the oldest dyes in the world, a deep, natural blue worked into fabric for centuries, and Japan's relationship to it runs deeper than most, generations of artisans devoted to perfecting it. That kind of dedication is what stuck with us, and it shows up throughout this set: the Bayshore Bandana print in rich repetition, deeper texture, and pieces that feel lived-in from the start. Fall, inspired by Japan.
Sep 9, 2026 · Instagram
A few frames from Japan. New arrivals, worn along the way. Relaxed shirts, easy layers, and the pieces we kept reaching for throughout the trip. Train platforms, side streets, long stretches by the water—fall, inspired by Japan.
Sep 8, 2026 · Instagram
Good denim goes a long way. Our latest edit brings together new washes, relaxed fits, and regenerative denim made with restorative farming practices in mind. The pairs you’ll reach for now, and keep wearing well beyond the season.
Sep 6, 2026 · Instagram
Long weekend out west. @platedbykelly in Grand Teton National Park, wearing a few pieces from the Parks Collection.
Sep 4, 2026 · Instagram
Local Legends: Japan Edition—Part I Meet Masatoshi Ono, pro surfer, S.League chairman, and someone who has spent a lifetime learning to read the ocean. For Masatoshi, the ride starts before he ever touches the water. A few minutes of warming up, meditation, and bringing his focus back to center are all part of the preparation. From there, it’s less about control and more about instinct, working with the energy of the wave instead of trying to force it. “When you are in the zone, there is only that moment.” Sound on to hear a snippet from our conversation.
Sep 3, 2026 · Instagram