What did Marmot do on Black Friday?
On November 28, 2025, Marmot ran up to 40% off sitewide, via "Discount." Independently captured from marmot.com — not aggregator copy.
The offer on the day
MARMOT.COM
Homepage · captured Nov 30, 2025
40% OFF
40%
Depth on the day
Depth on the day
40%
▲ +20.2 pts · vs its active-promo avg
Vs discounters
-4 pts
▼ below avg · 44% among discounters
- Headline offer
- 40% OFF
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Marmot ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Marmot homepage updates
Marmot homepage updates capture
Captured Nov 30, 2025.
Marmot on email
Cyber Monday: big deals, only online
Captured Nov 30, 2025.
Marmot on paid media
Marmot
Captured Nov 30, 2025.
Marmot on social
Dreaming of pow like this... 💭 New FW/25 snow kits just hit the site. 📍 Cooke City, MT 🏂 Orion GORE-TEX® Jacket + Bib
Captured Nov 26, 2025.
Wholesale and marketplace assets withheld
Marmot's competitive set
Benchmark on the same fieldsMarmot’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The North Facethenorthface.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Marmot on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Marmot.
What teams ask about Black Friday 2025
Answered from our data- Does Marmot offer Black Friday discounts?
- Yes — on November 28, 2025, Marmot ran 40% OFF.
- How deep was Marmot's Black Friday discount?
- Marmot's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Marmot use for Black Friday?
- Marmot ran Black Friday 2025 as "Discount."
- Was Marmot's Black Friday discount sitewide or limited to select items?
- Marmot's Black Friday 2025 discount was sitewide.
- Is Marmot's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Marmot use for Black Friday?
- Marmot's Black Friday 2025 offer was eligible on: online, in-store, app.